Announcing a price reduction is acknowledging a big failure, and does lots of damage.
It means the asset was priced incorrectly, so either the broker or owner is to blame.
It signal the seller is in a weak position, creates a perception that something’s wrong with the asset, and often just motivates people to either stay away or offer even less.
Price your assets correctly, it’s not that difficult to be close enough to market value so your broker can signal there is some room if need be.
If you’re asking $10M, perhaps you’re 5% off, and your broker can subtly signal to interested buyers that there might be some room, and you end up around $9.5M.
If you’re so far off that the market price is actually $8M and you have to re-price at 9M, it’s amateur hour. Great brokers don’t let this happen.
Your property is now stale, you’re signaling weakness, and the market will smell blood in the water. You’ve probably now actually reduced the value of your asset through incorrect pricing.
If you want to price your property unrealistically and don’t mind it sitting and just never selling, fine.
But advertising a “Major Price Reduction” is major failure.
@SimpleCRE Recently “lost” a new listing. Immediately followed up with the seller to find out what we could have done better. Got ok feedback, but at the end of the call, asked what they were going to list the property and it was double our recommendation.
"Instead of focusing on the ultimate outcome, focus on the next move. There is always something you can do today to move a little closer, to put yourself in a better position."
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@SIORglobal Thanks for the shout out @SIORglobal! We’ve got two more class a spec buildings planned for the Knoxville Logistics Center that should be done Q1 of ‘25.
Another stellar deal to close out this week! Great job to @brianhtapp, SIOR, for closing out $33M of #industrial space in Tenessee. Congrats! #SIOR#CRE#dealmakers
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