Brian J. Ortega

[Car Dealership Guy @GuyDealership]

Dealers are starting to experiment with generative AI in their marketing.

@brianjortega, Creative Director at @valleyhitoyota, explains how AI-created mascots and seasonal storytelling are reshaping dealership engagement.

"We have a witch, and a werewolf, and a skeleton in the showroom right now. And I took photos, and whether using Sora or any of the other ones, I actually had them move and created videos promoting Trucktober, for going on in October at the Toyota stores."

"Our used car manager is quite a character himself. And obviously, he's always busy, whether he is trying to acquire some vehicles. But we turned Rowdy Rodney into an AI character, and whether we're using his actual voice or a voice generated through AI, we're kind of using that for content and advertising."

"I use this thing called, I call it the PRIME method. Is your content personal?  Is it something that you enjoy? Is this something that you can relate to everybody? Which is what the R stands for. Is it relatable, relevant? What's going on in the world today? Is your content informational? So the I. You can have fun and also share some great content.  Which leads to the M. Is your content memorable? Can people relate to it? And the E stands for, whether engaging or entertaining."

Daily Dealer live hosted by @samdarc and @udemartino

-

Thank you to our partner @KPAonline! Check them out by visiting https://t.co/lvqpfRsedS

[Joseph Flores Jr @JosephFloresJr]

Excited to officially commit to @OleMissBSB. Thank you @CoachMikeBianco, @15Lafferty, and the whole Rebels coaching staff for the opportunity! None of this is possible without my parents, coaches, teammates who pushed me to be my best. Most importantly, I give all the glory to God for guiding every step. #HottyToddy
#championshiphabits
@CoronaPBaseball
@BPAtravelball
@futures_tc

[Brian J. Ortega @brianjortega]

#gruden 🥩 How it’s done! ✅

[Brian J. Ortega @brianjortega]

@GuyDealership @Nathanaelgee Great episode!

[Car Dealership Guy @GuyDealership]

Hacking The Game of Dealership “Attention” and Going Viral

My conversation with @Nathanaelgee , the brain behind some of automotive's most viral videos:

[Brian J. Ortega @brianjortega]

Santa at @valleyhitoyota 🎅🏽 #buddytheelf 🧝🏽‍♂️

[Brian J. Ortega @brianjortega]

@dpshow Fall Guy was a horrible movie.

[Brian J. Ortega @brianjortega]

They #notlikeus cause we got @Toyota Prius!

[Brian J. Ortega @brianjortega]

Hello?

[Brian J. Ortega @brianjortega]

@Corporate_Greg ask @Sedano and @VeniceMase about the diss tracks I had. AI make 🤖 🎙️

[Brian J. Ortega @brianjortega]

Yo @Sedano @ScottKaplan diss track for you! I sent one to @VeniceMase using an AI app called SUNO

[Brian J. Ortega @brianjortega]

Yo @VeniceMase How about this diss track using an app called https://t.co/uMmABhHbMf

[Brian J. Ortega @brianjortega]

@VeniceMase where is the link for the songs about driving safe? Did you say auto trader?

[Brian J. Ortega @brianjortega]

#purdyniners 🏈

[Brian J. Ortega @brianjortega]

Pre-save my new release "Presidential Ridez" on Spotify: https://t.co/AmZMYOKO6E (powered by @distrokid)

[Brian J. Ortega @brianjortega]

Risk It for the Content Biscuit https://t.co/Dcz3FYQoBU via @YouTube

[Brian J. Ortega @brianjortega]

Furniss Fast Lane: Auto Marketing Creativity Tips with Brian Ortega https://t.co/AZR22k7G9h via @YouTube

[Valley Hi Toyota @valleyhitoyota]

The Auto Marketing Pro's Guide to Creativity on a Budget https://t.co/dE8cKjlD4j @brianjortega

[Brian J. Ortega @brianjortega]

@TravisRodgers Exactly.

[Brian J. Ortega @brianjortega]

https://t.co/LsJCcZaw7Z

@rodeo_bird