Brian Julkunen

SEO & Web Dev since 2002.

[Brian Julkunen @brianolavi]

@nick_hooyman So far so good! I am a few days since I had it done and I am noticing improvement

[Brian Julkunen @brianolavi]

Got BPC-157 and then platelet-rich plasma injected into my knee today, super excited!

[Brian Julkunen @brianolavi]

@ConnorShowler I literally trained my team on this yesterday, don't want to pay them for doing it the slow way anymore ahhah. I have even been giving it my content and asking it to create an Elementor page based on the existing design and it will spit out awesome svg icons, etc in one shot

[Brian Julkunen @brianolavi]

@denohawari Cowork

[Nathan Gotch @nathangotch]

SEO is SO easy now.

You just need to:

- Find, qualify, and prioritize keywords

- Identify topic, backlinks, and brand awareness gaps

- Fix technical / UX issues

- Create pages that match intent, are built for both users and agents, continually iterate on those pages based on performance

-Build topic authority on your website and across all owned assets like YouTube

- Under how search works across traditional search, AI, social, ecom, and even app stores

- Perform outreach and negotiate earned media opportunities

- Audit, fix, and maintain your brand's reputation and entity consistency

- Know how to allocate labor and capital to generate ROI

- Conduct regular tests to see what's actually working in the field (not theory)

- Build, optimize, and maintain agentic systems and skills

- Stay on top of daily changes to search, AI, and agents

But you're right:

Claude will just do it all for you and you don't have to think at all 😉

[Brian Julkunen @brianolavi]

@mikefutia Have you tested 4.6 or even 4.8 with this same task? I find the other models more than competent for doing these things, I am curious how much better Fable is in your opinion. Every Fable post I am in the comments bitching about the usage costs lol. They were bad enough before!

[Brian Julkunen @brianolavi]

@JespernissenSEO So far multiple wordpress plugins, an app to teach my toddler the alphabet. I am supposed there are things like Stripe Identity that didn't already have Woocommerce integration, but it is quick to build yourself now!

[Brian Julkunen @brianolavi]

@Marie_Haynes @VeryWellVersed Fable 5 if you love reloading on credits constantly! I don't even use 4.8, I use 4.6 on medium effort and I am still ripping through usage, constantly running out. It is literally turning me into a Golem for inference when I pay for more because I won't wait for usage to reset.

[Brian Julkunen @brianolavi]

@johnvirality Even 4.8 uses so many credits for anything, i only run Fable by accident, I am constantly running out of and buying more credits as it is

[Brian Julkunen @brianolavi]

@carlos_darko https://t.co/ybM3zIz5Rg is 15 years old this June, how quickly time passes

[Brian Julkunen @brianolavi]

@myretrolifeshow There are fax machines that do something similar to this day; they use a "fax bridge" which does essentially the same thing, and has a connector to plug the phone line into the internet and a corresponding VOIP number

[Brian Julkunen @brianolavi]

@adamtaylorl Opus

[Tim Soulo 🇺🇦 @timsoulo]

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:

1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.

2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.

3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.

4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.

5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.

6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.

7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.

8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.

9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).

10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

[Chris Long @chris_nectiv]

Big SEO News: Google has officially posted an "LLMs.txt" page to the Chrome Developers site.

"Without this file, agents may spend more time crawling the site to understand its high-level structure and primary content."

[Brian Julkunen @brianolavi]

Very interesting, curious about the agent identification outside what cloudflare is providing https://t.co/Xp2bRk8raO

[Brian Julkunen @brianolavi]

@chris_nectiv Thanks for sharing, highly insightful, yet another cloudlfare feature i have overlooked - i have been all about cloudflare since they deployed the signed exchange beta, I don't know why people would choose to DNS anywhere else

[Brian Julkunen @brianolavi]

@RyanYorkSEO @chris_nectiv Good question, not sure specifically how the cloudflare service works (but I am going to deploy everywhere i can) it sounds like it looks for a user agent header for accepts markdown and then serves the markdown file

[Brian Julkunen @brianolavi]

@fin465 Send

[Brian Julkunen @brianolavi]

@DimitrisAbr @rustybrick I haven't seen that but on any sites but that certainly is a troubling thought, any examples and are you seeing this widespread?