Whatever you may think about 'the metaverse' as a concept (please, don't tell me), I think we can all agree that Vogue's new digital experience, 'The Meta-Ocean', is a glorious, batshit, barely-functional waste of six figures. WELL DONE EVERYONE!: https://t.co/FUMZb6tZtP
"Every word on this poster including logo contains more Vitamin A & C than the chocolate bars in that vending machine"
The Dole juice company and St Lukes create a poster with ink from fruit juice to highlight poor diets
Pertinent ad about marketing in a recession from FT in 2009
Top corner: "Global downturn. What's the first mistake businesses make?"
CD: Ben Tollett & Emer Stamp
Crazy stats: of tech IPOs valued at >$10B since 2017, just 18% have generated positive returns, and the average return is -32.5%. More to come on this topic...
@Will_Humphrey MCs look to scale through the business and understanding its internal workings. Agencies look to scale through brands and understanding their relationship with consumers