Brock Andony

Growth marketer, AI fanboy, and Archie knockoff.

[Brock Andony @brockandony]

@evanmklee BFCM

[Brock Andony @brockandony]

@FilipMerdic @londonspilker @motionapp_ Well said 🔥

I especially love agencies as testing mechanisms because you get the feedback you need to validate a program and great agencies will earn their keep even if you bring on internal resources.

[Brock Andony @brockandony]

We've got some important topics to cover this year.

[Evan Lee @evanmklee]

I'm gonna come out and say it y'all - what got you here ain't gonna get you to the next level in the ad game.

Whether you're an agency or a brand - the playbook is played out. The algos are unpredictable, AI is everywhere, and kids on TikTok are getting 100x more views than your top ad without spending a dollar.

This is the fourth year we been hosting the Creative Strategy Summit at @motionapp_, but the tone feels different this year.

More important maybe.

We tapped all the voices you trust the most and put together an agenda of sessions that will help you break outdated habits, test new theories, and as always - make more winning ads.

Check it out: https://t.co/zE2wSD5X0E

CC: @DenneyDara, @SarahLevinger, @codyplof, @social_savannah

[Brock Andony @brockandony]

@evanmklee @ThumbstopLive Sign me up for that barbershop content!

[Brock Andony @brockandony]

Excited for this 👀

[Evan Lee @evanmklee]

🚨 Kicking off a new segment for @ThumbstopLive with @SarahLevinger next Tuesday!

This will be LIVE call-in show (a la Oprah Winfrey) where we'll answer all of your burning DTC questions.

☎️ Toll-free at: 4375615951

BFCM q's? New customer q's? This one is for you.

[Brock Andony @brockandony]

@evanmklee Yeuup 🔥

[Brock Andony @brockandony]

@FilipMerdic @IstvanicMarin One of the most tactical chats on @ThumbstopLive so far. Loved this one 🔥

[Brock Andony @brockandony]

@evanmklee @jimmyslagl If @jimmyslagl says it, it must be true 🙏

[Brock Andony @brockandony]

@evanmklee Pretty sure I've got a bunch of burnt out bulbs 😬😅

[Brock Andony @brockandony]

This one spoke to me too. Wrote out my Q4 alter ego that same week.

Will update at EoY to let you know how it went! 👀

[Evan Lee @evanmklee]

Had a fascinating chat with one of my faves a couple weeks back - @graceclarke.

I'm not huge on quantifying/tracking personal goals cuz I think analysis paralysis is a real thing - but the idea of defining an alter ego and working towards that idealized version of myself is something I can definitely get behind.

How do you manage your personal goals and growth?

[Brock Andony @brockandony]

Anyone else feel like the SaaS companies that are being quiet about AI are the ones making the real strides?

Just me?

[Brock Andony @brockandony]

@evanmklee @londonspilker The less I have to finesse ads manager, the better 😂

[Evan Lee @evanmklee]

Big freakin' week on @ThumbstopLive 🔥 I know I'm pumped!

Mon - @ChereneAubert & Tom from Jump450
Tues - @mirellacrespi & @ImChaseMohseni
Wed - @IstvanicMarin & @Cody_Wittick
Thur - @connorrolain & @herrmanndigital
Fri - @jesscervellon & @iamshackelford

Get a peak behind the curtain to why the homies tick the way that they tick 🧠

Live from 11am ET to 1pm ET

[Brock Andony @brockandony]

@evanmklee @HireFireTeam The one we've been running as an ad is still one of my faves LOL

[Brock Andony @brockandony]

@FilipMerdic I haven't noticed much change on basic tasks, but more complex asks have definitely yielded more thoughtful responses!

[Brock Andony @brockandony]

We're in the process of making a big pivot at @motionapp_ - one that gives users more powerful insights on what creatives are working (+why) and requires a lot less manual work to get there.

@HireFireTeam's AI agent is one of those features. 👀

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

Ok, let’s make it official.

I’d like to introduce you formally, to my AI Creative Strategist. 👋 + (bonus a the bottom)

Y’all know I am an AI skeptic, so my standards are high. But after 6 months, but we have arrived. 🧠🤖

It will roast your ads like Gordan Ramsay, but then tell you what you need to make it into a michelin star dish. And that’s just the first course.

Mad props to the @motion_app team and all the beta testers. 🙏

I pushed them, they pushed me, some furniture got broken, but in the end, we were able to deconstruct my method for winning ads, and ad accounts, and then reconstruct it into an AI agent that ANYONE can use.

Here is how it works.

1⃣ 📈My agent connects to your Meta ad account & analyzes your entire ad library to find performance patterns specific to YOUR brand's data.

2⃣ 🔪Upload any creative (video or static) and my AI ROASTS it - flagging cliches that kill conversions & suggesting specific messaging fixes.

3⃣ 💰Get detailed feedback BEFORE you publish, saving you from wasting budget on ads that were doomed to flop.

4⃣ 🧠For scaling issues, my agent sorts thousands of ads by the 5 stages of customer awareness & shows you exactly where to unlock new audiences. This works best on larger spends. $500k+/mo

Why did I volunteer my time for this?

I wanted to test the forefront of whats possible with AI. Motion has two important value centers. Very smart people, and your data. Throw me in the mix and you have some amazing outcomes.

I stopped consulting calls because my time became TOO valuable and it priced out the brands I wanted to help.

I got tired of saying no. 🥹

And I’ll be damned if you pay some cOnsULtAnt $10k/mo for creative analysis. If I can help more brands and more people get closer to their dreams, then I am all in.

Most feedback on creative… kinds sucks. 🗣️

Too much fluff, inaccuracies. Too much hating without offering fixes.

I know what works, and now, you will too.

And this agent is 100% free.

If you want in, just let me know in the comments.
👇👇👇
I GOT YOU.

[Brock Andony @brockandony]

@HireFireTeam I've run your "Critique this ad's messaging" task probs 50 times and the responses are wild - but usually very true 😅

[Brock Andony @brockandony]

@evanmklee @graceclarke @Shopify @social_savannah @graceclarke is next level brilliant - damn

[Evan Lee @evanmklee]

"Volume doesn't need to be volume today" - @PhilKiel

Ad volume should be strategic. Build your creative matrix over 6 months, not 6 days:

→ Formats down the side
→ Concepts across the top
→ Fill those squares methodically

Well said my guy

[Brock Andony @brockandony]

Well said, @FilipMerdic. We got a little excited about volume a little too early.

We cooled it and now we have dozens of ads that have been running for months and are still scaling. 📈

[Filip Merdic @FilipMerdic]

Love this insight from @PhilKiel.

Early this year we made the decision to launch 100 ads in a month at @motionapp_. The goal was volume for volume's sake and most of our ads failed to scale.

We rushed it.

So we cut back and let the data guide us. Our volume is back up, but our ads are scaling and our performance is stronger than ever.

The snowball is definitely rolling!