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This is an email I sent earlier today to all employees at Coinbase:
Team,
Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future.
Why now
Two forces are converging at the same time. We need to be front footed to respond to both.
First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth.
Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day.
All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core.
What this means
To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice?
- Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15+ direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles.
- No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.
- AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.
In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs.
To those who are affected
I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done.
All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information.
To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements.
Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters.
How we move forward
To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together:
Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it.
The Coinbase that emerges from this will be more capable than ever to achieve our mission.
Brian
Az önce modern köleliğin "ütopya" ambalajıyla pazarlandığı bir paralel evrene düştüm.
İş-yaşam dengesini tamamen rafa kaldırıp, haftanın yedi günü 18 saatlik mesaiyi gururla "adanmışlık" olarak sunan bir zihniyetle karşı karşıyayız. Özel hayatı, sağlığı ve aileyi unutup sadece başkasının hayali uğruna ömür çürütmek vizyonerlik değil, düpedüz plaza prangasıdır.
Emeğinizi sömürmeyi "büyük bir tutkuyla dünyayı değiştiriyoruz" masalıyla meşrulaştıran bu tarz toksik çalışma kültürlerinden arkanıza bile bakmadan koşarak uzaklaşın.
TRT'nin resmi sitesine girdim, acaba fake mi diye bir süre baktım, sağda, solda, üstte her yerde reklam. Belki normaldir ama bir devlet kurumunun web sitesinde google reklamı görmeyi hiç ummuyordum.
First, the good part of the Anthropic ads: they are funny, and I laughed.
But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won’t do exactly this; we would obviously never run ads in the way Anthropic depicts them. We are not stupid and we know our users would reject that.
I guess it’s on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren’t real, but a Super Bowl ad is not where I would expect it.
More importantly, we believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the US, so we have a differently-shaped problem than they do. (If you want to pay for ChatGPT Plus or Pro, we don't show you ads.)
Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.
Maybe even more importantly: Anthropic wants to control what people do with AI—they block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be.
We are committed to broad, democratic decision making in addition to access. We are also committed to building the most resilient ecosystem for advanced AI. We care a great deal about safe, broadly beneficial AGI, and we know the only way to get there is to work with the world to prepare.
One authoritarian company won't get us there on their own, to say nothing of the other obvious risks. It is a dark path.
As for our Super Bowl ad: it’s about builders, and how anyone can now build anything.
We are enjoying watching so many people switch to Codex. There have now been 500,000 app downloads since launch on Monday, and we think builders are really going to love what’s coming in the next few weeks. I believe Codex is going to win.
We will continue to work hard to make even more intelligence available for lower and lower prices to our users.
This time belongs to the builders, not the people who want to control them.
@ahmetakdel@turhost Cok tesekkurler. Veri kaybi yok gorunuyor simdilik, ama Google siteleri dort gundur crawl edemedigi icin index kaybi var ne yazik ki. Trafik ve gelir kaybi da cabasi. En kotusu ise koskoca Turhost'un kafasini kuma gommesi. En kisa surede tasiyacagim tum siteleri.
Her sorunda niye musterilerinizle araniza duvar oruyorsunuz? Neden sorunun kaynagi veya cozum sureci ile ilgili duzenli aciklamalar yapmiyorsunuz? Bu iletisimsizlik niye gercekten anlayamiyorum. @turhost
24 saat olmus, tum sistemler cokmus, toparlayamiyorlar ve susuyorlar.
12 yildir Turhost kullaniyorum. Simdiye kadar soran herkese de onerdim. Ancak iletisimsizliginizi, sorun cozme ve kriz yonetimi konusunda ne kadar beceriksiz oldugunuzu gormek icin 1 gun yetti. #turhostboykot