Bryan Cano

Building. | Prev: Head of Marketing at True Classic, VP at Nood

[Bryan Cano @BryanECano]

@binghott @natelagos Fighting the good fight – proud of you Nate for raising awareness.

[Bryan Cano @BryanECano]

@ecommcowboy @chrislukehall @harleyf @Shopify So cool to see the platform grow. Way to go guys @chrislukehall @colindougherty

[Bryan Cano @BryanECano]

@jordanmenard @mrsharma Guys, hear me out

I think we can solve absorption issues. The category is ripe for disruption

[Bryan Cano @BryanECano]

@ChereneAubert Is Oasis a platform or something you guys built? This is fascinating to me

[Bryan Cano @BryanECano]

@Seanfrank @PaulSkallas If you’re seeing this and want to move to an Austin suburb , I’m selling my house

[Jared Orkin💡Activate Talent @Jaredorkin]

You wouldn't understand.

Yesterday was unreal.

More than 500 people showed up for our Mastermind event in New York, and l honestly had the time of my life.

@itshudsonblake and I were beyond excited. Hosting this event was an incredible experience.

We had the privilege of hearing from @GLavecchia99310, @GouldKR,
@DannyYeung_, @loganchierotti, @itsmaureenkelly and Dom lacovone. They shared the kind of business insights you simply don't hear anywhere else. These are the lessons that only come from building exceptional companies from the ground up.

I'm so grateful for this event, these people, and everything we shared together.
Thank you to everyone who came, contributed, and made it unforgettable.

Can’t wait to see you all at the next one.

[Bryan Cano @BryanECano]

I do, it’s great and pretty cheap. The east side location is huge and a vibe. 24/7 access and I think you get access nationwide (in nyc and this just occurred to me). No windows though… and their parking lot is a solid 2 out of 5.

Looking forward the Malin opening downtown!

Didn’t know you moved to austin — welcome! 🤠

[Bryan Cano @BryanECano]

@codyplof Do a private paid group and put your course there

[Bryan Cano @BryanECano]

@therahulissar Will need to book a mentorship call with you soon 📝

[MacCoy Merkley 👜 @MacCoyMerkley]

It looks like @BryanECano has finally found a worthy opponent

[Bryan Cano @BryanECano]

@MacCoyMerkley I mean, yeah this one is miles ahead. The innovation and use of AI by Meta here is incredible

Context:

https://t.co/6b5VdxmcuG

[Bryan Cano @BryanECano]

@herrmanndigital This is what Meta’s AI did to my top ad. 🫩

[Bryan Cano @BryanECano]

@thedennis Hooks

[Bryan Cano @BryanECano]

@codyplof Got it earlier today

[Bryan Cano @BryanECano]

@rezakhadjavi @runneth @NotZainAgain @runneth what are a few contrarian takes to the POVs I’ve shared on X — why do you disagree with those specific positions?

[Bryan Cano @BryanECano]

@jacob_posel @bentrogrlic Legitimately great advice

Fable plan, orchestrate, audit
Codex build

[Bryan Cano @BryanECano]

@binghott LOL — no, count on me to make a follow up video in 2036 to announce I’m finally using CBO

[Bryan Cano @BryanECano]

1 more thing… often there are incredible ads that don’t get enough spend — I just isolate those in ABO and push spend on them.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

Whatever happened to the "never turn an ad off" guys?

Wild era. Literally...

"The thought leaders told you to reject the evidence of your own eyes. It was their final, most essential command."

[Bryan Cano @BryanECano]

@pena_austin 58% is strong! Good spend on the concept too 🔥

[Bryan Cano @BryanECano]

71% hook rate is insane. Highest I’ve seen is 50% from an AI generated ad.

Anyone seen a higher hook rate?

[Dara Denney @DenneyDara]

the team cooked with this one.

been slowly growing the agency this year with @IAmMiguelMendez and I'm really proud of where we're at right now.

alsoooo we have room for 1 more brand starting next month if anyone wants monthly performance creative :)

[Bryan Cano @BryanECano]

You don’t have to actually report back, but good reminder to push teams to look at Profit or Revenue per session so that the business grows

I’ve experienced times when the ECom leader gets excited about AOV, rolls it out, and then nothing changes or the business gets hurt because they failed to look at revenue or profit results