brian rafferty

Global head of Insights @SiegelGale, interested in the intersection of #insight, #strategy, #design and #branding but prefer #art and #music (views my own)

[brian rafferty @btrafferty]

@sambecker I see you like them to start with the same letter: The Reluctant Reactionary

[brian rafferty @btrafferty]

@sambecker The Frustrated Paster? The X-treme Charter? The Compliance Complexifier?

[brian rafferty @btrafferty]

@sambecker But yes to your question :)

[Siegel+Gale @SiegelGale]

🆕 COVID-19 has lent a more literal meaning to brand safety. But will brands continue to promote the safety of their products when the pandemic ends? Read what our Global Director of Business Analytics + Insights @btrafferty had to say, via @ANAmarketers.
https://t.co/aDvV0ytl0e

[brian rafferty @btrafferty]

An interesting article from @heatherkelly (thanks for the fun chat) in @washingtonpost on Microsoft potentially acquiring Tik Tok, that my daughter provided valuable insight for :).

[Siegel+Gale @SiegelGale]

🆕 Our Global Director of Business Analytics + Insights Brian Rafferty spoke with @heatherkelly about whether @tiktok_us can make @Microsoft cool again, via @washingtonpost.

Read more ➡️ https://t.co/mlLzvAVTsb

[Siegel+Gale @SiegelGale]

🆕 This Wednesday July 22 at 2pm, join the #RetailReset conversation featuring our head of insights @btrafferty.
Learn how to reassess your brand’s mission and values + use #marketing to reaffirm purpose + drive value for your consumers.
📺 ➡️ https://t.co/jR6hZPt0uA

[Archive: Governor Andrew Cuomo @NYGovCuomo]

Remember that COVID won’t take July 4th weekend off.

Wear a mask. Stay six feet apart. Wash hands with soap often.

Big July 4 parties — especially indoor ones — are a bad idea. A really bad idea.

[Siegel+Gale @SiegelGale]

Our NY-based Design Director Nijel Taylor + SF-based Group Director of Naming Aaron Hall partnered to apply verbal + visual branding tools to provide additional clarity around the “Defund the police” movement.

Explore their collaboration ➡️ https://t.co/aynNtmZHIn

[brian rafferty @btrafferty]

New study on how CMOs have been handling the pandemic. Thanks to all who were generous with their time in speaking with us

[Margaret Molloy @MargaretMolloy]

NEW #CMO Study. In their words: CMOs on navigating #covid19. TY @KimWhitler @ForbesCMO @btrafferty @siegelgale
https://t.co/KeIcJMexKJ #CMO #Marketing #pandemic

[Russ Meyer 🇺🇸🏳️‍🌈 @[email protected] @russhmeyer]

These are worth 2000 words.

[Margaret Molloy @MargaretMolloy]

Thrilled that we @SiegelGale and @Omnicom are supporting @500Valuable inspired by the strength of @JanetRiccio and @CarolineBinc and bravo to @TheMarketingSoc @gemmahgreaves #inclusion

[Barack Obama @BarackObama]

No jump shots. No ferns. No memes. Not this time. I’m going to give it to you straight: If you need health insurance for 2019, the deadline to get covered is December 15. Go to https://t.co/ob1Ynoesod today and pass this on — you just might save a life.

[Siegel+Gale @SiegelGale]

“In an era where your people are your brand, our study shows how simplicity boosts organizational culture to drive business value."

Our co-CEO @Howardbelk chatted with @cheddar about our Simplicity at Work report. Watch the interview ➡️ https://t.co/xPs7FmGyt8

[Siegelvision @siegelvision]

Alan Siegel’s @NBA and @MLB logos have charted an enduring course, remaining both league’s lasting identities. Today, the NBA logo generates over $3bn in licencing each year. https://t.co/afg9crDI4L

[Margaret Molloy @MargaretMolloy]

What makes a #brand successful? @MarkBonchek and @vivek_bapat @SAP with @SiegelGale study data explore how successful digital brands position themselves in the LIVES of their users, not just the MINDS of their buyers. @HarvardBiz ➡️ https://t.co/iI5HXxKsDY

[Margaret Molloy @MargaretMolloy]

So honored to win #IrishCentralAwards in fashion and design for #wearingirish Thanks to everyone for voting and to @IrishCentral < dress by one of my hero’s @DonONeillDesign

[brian rafferty @btrafferty]

@vivek_bapat Thanks @vivek_bapat it was a really fun project with a really interesting premise and great strategic outcome