This is a PERFECT example of the difference between trying DIY vs. hiring a pro to run your outbound.
Two Clients in the events space targeting EA's:
> First client just wanted list building for a cheaper rate (DIY). Sure thing.
> Second client is letting us run the entire process, with retainer + revenue share (DFY).
A ~10x greater result for Client #2. Why?
1. We know what works, based on data from hundreds of active campaigns.
2. We test faster, run more volume, and thus get signal quicker.
3. We work with our clients to make their offer stand out.
4. Our messaging is spot-on. Written for 1 person and scaled to thousands.
5. Full time inbox management, responding to leads in sub-30 mins (usually sub-5).
Unless you're 100% committed to learning the skill set and becoming a pro, your ROI is almost always going to be greater by going with a trusted DFY product.
Purple cows are one of the greatest business/marketing strategies ever.
Most of us are losers (including myself) when it comes to having a good purple cow strategy or just having the balls to do it.
Here are 9 of my favorite inspirational purple cows.
Be remarkable ๐งต
Newsletter 83 - The path to a $3.3M dream property ๐ก
Outcomes > ideas
Look, I love a good business idea as much as the next guy. Itโs like caffeine for my brain โ gets me hyped and grinding.
But hereโs the trap I used to fall into: Iโd get so fired up by the idea that Iโd lose sight of what really matters โ the outcomes.
Iโd jump headfirst into a business without stopping to ask, โWhat does success actually look like if this thing works?โ That led me to building a bunch of businesses that sounded cool but went nowhere.
So I flipped the script. Now, I start with the outcome and reverse-engineer the business to get me there.
Let me give you a fun example: There's thisย $3.3 million dream propertyย Iโve got my eye on.
My new game? โWhat kind of business can I build that makes buying this place effortless โ like, doesnโt even make a dent in my finances?โ
Read my full breakdown in the comments ๐