And here we go!! Fashion Weeks are just around the corner, and especially now, with New York Fashion Week coming, I’ve seen so many people confused about what we should focus on, which tags matter, and what actually gets measured.
I think this is where a lot of the confusion comes from: People first need to understand that MIV, EMV, and SOV are different measurements, and they measure different kinds of visibility and impact.
Before anything else: follow the official bases first. @lingling_fans , @LingOrm_BH , @LingOrmTagTrend ,
and of course every official base house... and the teams coordinating the project have the bigger picture. I’m not creating another system or asking anyone to ignore their strategy. I simply want to explain why some of these instructions matter, so we can all work smarter together.
Regarding the main hashtag connecting
LinglingKwong x CalvinKlein: ideally, that association should come from Calvin Klein itself. If the brand does not provide an official campaign/event hashtag, then follow what Lingling Kwong’s official team and the coordinating bases decide.
PLEASE!! Lingling Kwong’s first post is LIVE! 🔥You know what to do LIKE, SAVE, SHARE, REPOST & COMMENT!This is where the real impact begins. MIV, EMV, visibility everything matters now. And as international magazines start posting about her, go engage with the ORIGINAL posts too!
we can work smart. LET’S GO! 🔥🗽
MIV : Media Impact Value
MIV is Launchmetrics’ proprietary measurement
is not simply about likes or posting more. It measures the value of the visibility Lingling Kwong receives from her own posts, the brand, magazines, media, influencers, and more.
Reach + engagement + WHERE the coverage comes from all matter. One strong post from a major international fashion magazine can be worth more than hundreds of small mentions. So remember: not just MORE visibility we want VALUABLE visibility. 🔥
And yes, engaging now matters. But MIV comes from the whole ecosystem around Lingling Kwong at NYFW her posts, Calvin Klein’s posts, international media, magazines, influencers, celebrities, and the engagement those placements receive.The stronger the whole ecosystem performs, the stronger her overall impact can become.
EMV Earned Media Value
Then we have EMV.
Lefty’s Fashion Week analysis focuses especially on social visibility and influencer performance, so the connection between the talent and the brand needs to be clear.That’s why when Lingling Kwong posts, look at what she tags, mentions, hashtags, and writes.If she clearly connects her content to Calvin Klein, that post becomes especially important.
LIKE. SAVE. SHARE. REPOST. COMMENT. 🔥
And now to something especially important for Lingling Kwong’s first New York Fashion Week: SOV.
Share of Voice
SOV asks a different question:
In simple words:
How LOUD is her presence within the wider conversation?
And THIS is where it becomes bigger than fandom numbers.
Lingling Kwong is going to New York Fashion Week with Calvin Klein.
When Vogue, WWD, Harper’s Bazaar, ELLE, editors, photographers, influencers, and other international accounts start posting about Calvin Klein and NYFW, that’s our opportunity to join the conversation naturally and professionally.
And when appropriate, make the connection clear:
LINGLING KWONG × CALVIN KLEIN
Not only “Ling.” Not only “CK.”
Use her full searchable name: Lingling Kwong
and the full brand name: Calvin Klein.
Why?
Imagine someone in New York sees her photo but doesn’t know her yet.“Who is she?”They search Calvin Klein or the show and keep seeing the same connection:
Lingling Kwong × Calvin Klein.
Now they know her name Lingling Kwong.
That’s why discoverability and a clear brand connection matter.
And now that HER FEED IS LIVE 🔥, one of our strongest weapons is already in our hands. This is the moment to amplify it and build the entire conversation around Lingling Kwong × Calvin Klein.
But there is another signal that fandom engagement alone cannot replace.
COMMERCIAL IMPACT.
And please understand how important this part can be.
If you were already planning to buy Calvin Klein, this is the moment.
If you’re in the US and visit or purchase because of her, say it: “I came because of Lingling Kwong.”
Because we don’t only want brands to see:
“She brings engagement.”
We want them to see:
“She can bring customers too.” 🔥
It is:
She brings attention.
She brings media.
She brings new audiences.
And she can move consumers.
I want the industry to understand something very clearly:
Asian fandoms and Thai talent especially are not valuable simply because they can make a hashtag trend.
They can create international visibility.
They can create demand.
They can create commercial interest.
Lingling Kwong may currently represent Calvin Klein as an APAC Face, but careers are built one proof point at a time.
Nobody knows how far this relationship can go.
IMPORTANT: don’t underestimate the PR and management side either.
Their connections with global brands, editors and international media are huge
and they know how to use them.
If we work smart too, every successful moment gives her stronger proof that Lingling Kwong brings attention, media impact, engagement AND consumer response.
And that proof can help open the next door:
The next brand. The next magazine. The next Fashion Week. The next global opportunity. 🌎🔥
HER success in positioning Lingling Kwong becomes Lingling Kwong’s opportunity.
So this week, our job isn’t to fight over whose tag strategy is “correct.”
Our job is to work together and work smart.
Follow the bases please.
Follow the official hashtags and timing.
Keep Lingling Kwong searchable.
Keep Calvin Klein clearly connected to her.
Engage with the brand.
Engage with her account.
And please, please:
ENGAGE WITH THE MEDIA PLACEMENTS TOO.
One article can lead to another.
One photo can become an editorial.
One editorial can create another introduction.
One invitation can become another invitation.
One APAC campaign can become something much bigger.
This is Lingling Kwong’s first NYFW.
So yes…
Her feed will be our weapon. 🔥
Her name is our search signal.
Our fandom is our power.
But working smart is what turns that power into VALUE.
Let’s show New York who Lingling Kwong is.
But even more importantly…
Let’s give the global fashion industry a reason to remember the name LINGLING KWONG long after Fashion Week is over. 🗽🇺🇸💙✨
#LinglingKwongxCalvinKlein
#CalvinKleinSS27 #NYFW @linglingsirilak
#NewYorkFashionWeek #CalvinKlein
@CalvinKlein #NYFWSS27
#LinglingKwong @XFashion
@Ch3Thailand_33@Ch3Plus@LingOrmCH3
Please take legal actions to those stalkers.
Please take actions to enhance safety and security to protect your artist.
This is not the 1st time, please make improvement.