Community Empire

A membership to build cash-flowing internet businesses, powered by the ACP Framework. From the mind of Greg Isenberg.

[Community Empire @buildempires_]

There’s never been a better time to build a cash-flowing internet business.

[Community Empire @buildempires_]

Naming is 50% of going viral. No one talks about it.

Design Scientist
Boring Marketing
You Probably Need a Robot

Naming is a superpower.

A good name is memorable at first sight.

It allows you to build equity on invaluable digital real estate.

Three ways to think about naming:

1. Descriptive - the name tells you what it is
Examples: @FamousBirthdays , somewhereiwouldliketolive, @GrowthTactics

2. Phrase - own a popular phrase
Examples: BossBabe, @DollarShaveClub

3. Humor - a great way to go viral and increase your odds: make someone smile with your name
Examples: @DUDEwipes, @textsfromyourex

Spend time on naming.

[Community Empire @buildempires_]

Roast RSVP is here: https://t.co/5fyINdE3t3

[Community Empire @buildempires_]

More live roasting on the agenda today at 12pm ET including a special guest.

@iamjasonlevin will kick us off with the story behind his recent SAAS launch, why it was based on audience, and how disruption is the new normal.

Then we begin the roast with the ideas from the audience. Who knows, could be you + your idea.

Join us for the best hour of your week. If you're on a mission to build, check the link in the comments.

[Community Empire @buildempires_]

@jrdnmix @dowithin Empire worthy!

[Community Empire @buildempires_]

Turn that hotel into an apartment building 🏢

[Community Empire @buildempires_]

@recdekapp thought of you with this article today in the NYT: https://t.co/4yh1ELRGo1

[Community Empire @buildempires_]

What is a Woodpreneur?

Proof that the Audience-Community-Product framework works across any niche or industry:

@thelarosiliere built a paid Skool community - Woodpreneur Network - for the top 1% of woodworkers, contractors, furniture makers, and sawmills

It’s brilliant.

No idea is 'too niche'

The worst thing you can do is try to be everything to everyone

#1 Find your audience
#2 Build a community
#3 Offer them the tools they need to achieve their goals.

[Community Empire @buildempires_]

@levelsio @lexfridman Here's that 5-day course for you: https://t.co/xtJR2bPhhe

[Community Empire @buildempires_]

.@levelsio just shared the most important decision he's ever made in his entrepreneurial journey.

Its not getting a degree. It's not dropping out. It's not going on @lexfridman's pod (it was legendary tho).

It's so obvious that most people don't even consider this a choice to make. Or an advantage.

https://t.co/km2fG6B364

Talkers latch onto builders because they can’t (or won’t) do the hard work themselves.

Avoid these people at all costs.

Builders are the ones who make things happen. Stuff just gets done, and action is contagious.

Find these people in your domain and in your world.

Here's a 6 step playbook you can use:

1. Define your stack: Identify the tools and technology you rely on.
2. Determine your focus: Clarify your industry or niche.
3. Find your tribe: Look for people using the same stack or in your space.
4. Engage: Connect by asking for advice or insights first.
5. Collaborate: Work together on small projects or ideas.
6. Stay consistent: Show up regularly and keep the momentum going.

Bonus step? You can join a place like Community Empire with a serious bias towards action and learning together.

We have a great free course you can take to see if we're a good fit for you. I'd put it in the comments in case you're ready to level up.

[@levelsio @levelsio]

Best thing I did was actively surround myself with builders

I used to waste my time with people that talk but don't build

Talkers cling on to builders to suck their resources like leeches

They will put you in giant email threads, Zoom calls, endless DMs, to talk ideas and connect you with other people in the "ecosystem"

You quickly realize you're now the protagonist in some bullshit startup theater show where nothing is ever going to be built

Talkers have no skills to build, are too lazy to develop them, and thus hover around builders to catch some of their food remains like hyenas

After 10 years in startups the talkers I know are still where they were when they started out

While a large % of the builders are succesful, rich and have built things with impact to their little (or large) part of society

Surround yourself with builders, not talkers because talk is cheap and building is hard!

[Community Empire @buildempires_]

.@iamjasonlevin just turned quitting into a business - and it worked.

quit job > declare reasons > go viral > launch product.

the result? 100s of paying subscribers and profitability from day one.

It’s called Memelord Technologies, and it's taking off.

https://t.co/m7pu1m8z6x

how?

step #1: quit job .@ProductHunt

step #2: publicly call out Product Hunt's CTO for not knowing who @levelsio was.

step #3: ride the spotlight to launch Memelord Technologies - a SaaS for meme marketing.

brilliant.

Jason's success isn't just luck. it's the ACP funnel in action:

Audience - he’s been building his brand in public with a self-published book and daily content.

Community - Jason’s had a community for over a year. It was the testing ground for his ideas and product aspirations.

Product - Memelord Technologies, priced at a no-brainer $6.90/mo.

looks like an overnight success, but Jason has been laying the groundwork for this moment for a long time.

love memes or not, remember how powerful the ACP funnel is.

oh, and remember who @levelsio is. ofc

[Jason Levin @iamjasonlevin]

Found out Product Hunt CTO didn’t know who @levelsio is so I just quit on the spot. Into the unknown we go.

[Community Empire @buildempires_]

@iamjasonlevin

[Community Empire @buildempires_]

Want to create something people will buy?
You’ve got two options:

1. Create the future tech you don’t know they'll need (think Apple)
2. Create something that you know people want

One of these doesn't require VC.

Here’s the playbook:

- Foster the community,
- Research their problems and needs,
- Present the perfect offer,
- Iterate and evolve based on feedback.

Once the motion of ACP (Audience - Community - Product) is in progress, it's hard to stop it.

Pass your ideas through the filter of the community, consolidate, iterate and feed them back in.

With the right strategy, you’ll have a perpetual motion machine.

A sustainable business that stands the test of time.

Don’t build a product for people. Build with them.

And they’ll eagerly buy in

[Community Empire @buildempires_]

Thanks to the ACP framework and community-building strategies, Mani now helps other AI agency owners avoid the mistakes he made.

All he needed was the right resources.

[Community Empire @buildempires_]

From a struggling tech guy to community leader (and $25k/month)

Meet @manikanasanii, an experienced IT professional with nearly 15 years in the industry.

Mani was struggling to keep his AI agency afloat.

[Community Empire @buildempires_]

- Building a 1,500+ member community
- Growing his YouTube subscribers from 1,500 to over 4,400
- Growing his email list to 2,800+ subscribers
- Generating $25k/month in revenue
- Landing a $132k+ dream client

[Community Empire @buildempires_]

Here's the recording: https://t.co/aust0Lmj9e

[Community Empire @buildempires_]

Live Roast is, well, live. This is where we roast ideas and share inspiration. If you're building, you should be here. I'll drop the link in the comments below.

[Community Empire @buildempires_]

https://t.co/e8d0C4lC8w (see the confirmation to submit your business idea for roasting).