Williams

I design & build digital experiences

Motion, 3D, product, and web design

[Williams @builtbywilliams]

I find your lack of curiosity, disturbing.

[Stefan @creativestefan]

Spent some hrs reimagining @cloneisyou website in figma

The product is ambitious, but I felt its website could tell a much stronger story.

So I redesigned it from the ground up, focusing on clearer positioning, product storytelling, and conversion.

Not just a prettier website. A better way to communicate the product.

[Williams @builtbywilliams]

@creativestefan @cloneisyou Amazing work

[Williams @builtbywilliams]

@elitethedev Wtf 😂😂😂

[Williams @builtbywilliams]

@SirClintt This is clean bro 🔥

[Williams @builtbywilliams]

@creativestefan Had fun working on these. We’re still cooking 🔥

[Williams @builtbywilliams]

@creativestefan We’re cooking Michelin star stuff 👨🏽‍🍳

[Williams @builtbywilliams]

I think I’m having too much fun with these side projects.

[Williams @builtbywilliams]

@thekidcentury Top boy has done face reveal ke 🔥

[Williams @builtbywilliams]

@creativestefan I want to be like you when I grow up

[Stefan @creativestefan]

Footer.tsx

[Stefan @creativestefan]

When a product has a retention or conversion problem, don’t start by redesigning screens.

Before changing the screens, find the friction:

- Use funnel data and session replays to spot where people get stuck.
- Ask users what’s making the experience harder.
- Turn those insights into a clearer flow.
- Test the changes and measure what improves.

Good design starts with understanding the problem.

[Stefan @creativestefan]

App icon

[Williams @builtbywilliams]

@TheXEffect_ He’s not entirely wrong though. I get what he’s trying to say. You can’t tell me the people who designed the UBA mobile banking experience are amazing at the craft.

[Williams @builtbywilliams]

1/
I had some free time over the weekend and worked on a few projects. One was redesigning and building a new website for @bachs_hq.

Live site https://t.co/YuWDxKSoUS

@the_boludada & team, it's yours for free if you want it 🤝

[Williams @builtbywilliams]

@creativestefan Cooking 🔥

[Stefan @creativestefan]

Agent character expressions , all done with code.

Now I’m chasing more believable expressions. What should I refine?

w/@builtbywilliams

[Williams @builtbywilliams]

@deepkrnel @kairo_v0 @teraderr

[Williams @builtbywilliams]

4/
I also wanted it to feel alive, so I added motion and micro-interactions to the illustrations and UI. Works on desktop and mobile.

[Williams @builtbywilliams]

3/
I went with the blue from their social media assets instead of the black on the current site, so the brand feels consistent everywhere.

[Williams @builtbywilliams]

1/
I had some free time over the weekend and worked on a few projects. One was redesigning and building a new website for @bachs_hq.

Live site https://t.co/YuWDxKSoUS

@the_boludada & team, it's yours for free if you want it 🤝