Built for Mars

Actionable UX insights that fast-track change. ⚡️ Built by @PeteRamsey.

[Built for Mars @builtformars]

@PeteRamsey I'm an absolute idiot and I linked to this from the wrong email.

The UX Bite you're looking for is here.

https://t.co/WU9FjyYFmB

[Built for Mars @builtformars]

So I boot up Duolingo, ready to lose another game of chess. ♟️

"𝘞𝘩𝘢𝘵? 𝘙𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘱𝘱𝘴 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘖𝘚' 𝘚𝘤𝘳𝘦𝘦𝘯 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘰𝘵𝘩𝘦𝘳 𝘢𝘱𝘱𝘴?"

I wonder if Starbucks would ever offer free drinks to users who agree to block access to other coffee loyalty apps during their morning commute.

[Built for Mars @builtformars]

@DaveThackeray I'd love to know more: [email protected] ✌️

[Built for Mars @builtformars]

"Designed to be deleted..." *

New study out now! ✌️

https://t.co/SBOwCwhQ0E

[Fabian Meier @FMKreative]

Designers at big orgs drown in solution-first thinking, context-switching, and firefighting.

With the new @builtformars + @mobbin MCPs, I can finally challenge shallow ideas with real data at hyperspeed. This positions us designers as allies.

[zoki kun @KunZoki]

These two tools merged with @claudeai = 🤌 ✨

1: @mobbin MCP: Best UI practices with real-life app references
2: @builtformars : Best UX practices handcrafted by @PeteRamsey

These two are literally overkills ATM!!

#MCP #claude #design

[Built for Mars @builtformars]

It's the modern day: ↑ ↑ ↓ ↓ ← → ← → B A

https://t.co/lPZ0Pb6aXi

[Built for Mars @builtformars]

@_uxwolf This is awesome. Thanks for reading them.

[Built for Mars @builtformars]

@DaveThackeray I wish I could say it was the plan all along...

[Thack @DaveThackeray]

Built for Mars (@builtformars) is smart as fuck.

They built over YEARS a solid bank of smart UX examples.

Now they've built an MCP for your agents to find the best UX for your app.

It's genius and a hint at what every service provider should do.

https://t.co/CLW8uEB88n

[Built for Mars @builtformars]

Google is hollowing out Waze.

And that's a problem for Apple Maps...

https://t.co/MeXx8yOq3L

[Raghav Agrawal @impactology]

Such a useful platform. It has design case studies from docusign, apple, nike, monzo and @PeteRamsey has categorized it by industries and ux objectives

[MrMulder @MrMulderUK]

Thoroughly enjoyed @builtformars 'roasting' @CostaCoffee shite loyalty app

[Built for Mars @builtformars]

There are four things I look out for when designing loyalty schemes.

Costa Coffee gets them all wrong. 🫠

https://t.co/5nltGvsKwg

[Built for Mars @builtformars]

@PeteRamsey I'm an absolute idiot and I linked to this from the wrong email.

The UX Bite you're looking for is here.

https://t.co/WU9FjyYFmB

[Built for Mars @builtformars]

So I boot up Duolingo, ready to lose another game of chess. ♟️

"𝘞𝘩𝘢𝘵? 𝘙𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘱𝘱𝘴 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘖𝘚' 𝘚𝘤𝘳𝘦𝘦𝘯 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘰𝘵𝘩𝘦𝘳 𝘢𝘱𝘱𝘴?"

I wonder if Starbucks would ever offer free drinks to users who agree to block access to other coffee loyalty apps during their morning commute.

[Built for Mars @builtformars]

You can now track any Custom UX Pathway ✅

Before, only the Bootcamp appeared in this widget, but it's now flexible enough to work for any Pathway.

This means that you can have multiple on the go (e.g., "onboarding", "FinTech" and "subscription churn"), and track progress more easily.

https://t.co/5joDX3bqIq

[Built for Mars @builtformars]

So I boot up Duolingo, ready to lose another game of chess. ♟️

"𝘞𝘩𝘢𝘵? 𝘙𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘱𝘱𝘴 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘖𝘚' 𝘚𝘤𝘳𝘦𝘦𝘯 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘰𝘵𝘩𝘦𝘳 𝘢𝘱𝘱𝘴?"

I wonder if Starbucks would ever offer free drinks to users who agree to block access to other coffee loyalty apps during their morning commute.

[Built for Mars @builtformars]

Great design is everywhere

[Built for Mars @builtformars]

Our AI Insights tool is out of beta, with a big update. 🤖

• Upgraded models, and finessed the output
• Increased credit limit by 150%
• Sources load much faster

[Built for Mars @builtformars]

Who knew that supermarket "scan and go" apps could be so bad...

https://t.co/6wwfFGXb1i

[Built for Mars @builtformars]

I'm finishing next week's UX case study, and this is a meme I couldn't fit in.

That's all. As you were.

[Built for Mars @builtformars]

This might be the most baller example of social proof I've ever seen.

[Built for Mars @builtformars]

That must be a fantastic movie