Sandy Burgy

Akron. Mommy. Nature. Homemade. Woof. Meow.

[Sandy Burgy @BurgySandy]

@KarcherGroup @nussbaum_50 @AlexaKaye3 @WhiteCastle @ChesterCheetah I would not think so as brands are already struggling. Consumers look for familiarity and comfort in products and totally overhauling the brand, especially with the pandemic could hurt their brand recognition. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@EnriqueRico51 @AlexaKaye3 @WhiteCastle @ChesterCheetah @tacobell This is a good point. Even just seeing the brand name at the grocery store can also be an advertising point to make consumers think of the restaurant. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@AlexaKaye3 @WhiteCastle @ChesterCheetah A4: (part 2) @ChesterCheetah releasing a cookbook I feel is a unique marketing approach. With the Holiday season in full swing, this could be a unique gift. I believe the snack industry is booming with people being stuck at home with the pandemic. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@AlexaKaye3 @WhiteCastle @ChesterCheetah A4: (part 1) @WhiteCastle developing it's own stuffing recipe I would assume is a way to bring attention to the brand as all restaurants are suffering with the pandemic. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@LeannaBarnhart @AlexaKaye3 A good point made by @zipscjr96 is that while continuing to keep covid protocols in their ads, marketers might avoid using possible negative trigger terminology such as "pandemic" or "Covid". #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@zipscjr96 @AlexaKaye3 Interesting point that I did not consider, where advertisers avoid using possible negative trigger terminology. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@AlexaKaye3 A3: Consumers are definitely feeling over it, however I believe that people are still looking for that message to give peace of mind in their shopping experience. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@Max84576339 @AlexaKaye3 @Ghostery I definitely agree. Google's Ads are minimal and the platform is easy to use, and as you said, most people are looking for a free option. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@gombosch @PatrickPyett @AlexaKaye3 @Ghostery This is a great point! Google is a world class innovative organization, as soon as a possible threat is detected, they would be looking at how to limit it, or as you said, offer the same service. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@ericasams @AlexaKaye3 @Ghostery @Google I agree with you, most people are looking for whatever free options are out there. Googles platform is user friendly and Ads are minimal so not as intrusive as you can scroll past to find what you're looking for. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@AlexaKaye3 @Ghostery A2: Google offering these free services will be difficult for @Ghostery overcome. There will be certain consumers willing to pay for the service, but most people are looking for a free option. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@KarcherGroup @leb90ukakron @AlexaKaye3 It will definitely be a slow transition to get back to what it was before. But eventually I think folks will fall back into old routines and with the morning rush, willing to pay for the convenience. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@PatrickPyett @AlexaKaye3 I agree the shift to WFH helped companies realize they could operate normally where it may have seemed unlikely. I think many companies will adopt this long term & as you said, fast food AM sales may increase, but not to the levels they were before. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@AlexaKaye3 A1: If there is a return to the office beyond the pandemic, fast food restaurants will see an increase in AM sales. Back to the normal commute & rush consumers will seek to fulfill their need of hunger with this convenient stop. #UAkronMarketing #TacoChat

[Sandy Burgy @BurgySandy]

@gombosch @AlexaKaye3 @SHEIN_official Expanding their influencer base could greatly benefit their brand image & visibility. This is a very trendy way to reach consumers! #UAkronMarketing #ICMKTG

[Sandy Burgy @BurgySandy]

@AlexaKaye3 A2-Offering curb side pickup and advertising the offer has been huge this year with the pandemic. Offering this service attracts consumers to the business. I feel most businesses offer this now so I’m at a loss for new suggestions. But @Target is one that has been successful!

[Sandy Burgy @BurgySandy]

@jmcmaster99 @AlexaKaye3 @tiktok_us @BANGenergy This has had a huge impact on businesses giving them greater visibility to consumers & also being able to target certain groups for relevant advertising. #UAkronMarketing #ICMKTG

[Sandy Burgy @BurgySandy]

@AlexaKaye3 A1-Companies that were quick to create curb side pickup during the covid-19 pandemic. This is hugely important for businesses to continue generating revenue when consumers might be uncertain about physically entering a business. #UAMarketing #ICMKTG

[Sandy Burgy @BurgySandy]

@AlexaKaye3 A2-Brands can learn from story tellers by understanding what moves & motivates consumers. #UAkronMarketing #ICMT

[Sandy Burgy @BurgySandy]

@ChineloEzenwelu @JennLStevens Yes she is amazing! Great example. She is a storyteller on so many levels through music, theater & advocacy.