Josey McMaster

U of A 2022 Marketing and Sales

[Josey McMaster @jmcmaster99]

@RileyFurey1 @AlexaKaye3 @pepsi Yes, exactly, in order to try this limited time flavor (which sounds delicious) they basically just want you to share and tell your friends a funny baking story. It's super easy and enjoyable for everyone involved, and its all advertisement for Pepsi #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@AlexaKaye3 @pepsi A4: This is a huge and great way to get some earned media for them. People love to share their fails and see others fails too. It's a good way to start a relatable conversation that'll just keep going - and the conversation is all centered around Pepsi! #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@Lbs381 @connercoreakron @AlexaKaye3 @YouTube @Target I completely agree with the YouTube point. Every single video I watch I see the same few ads over and over, and especially now that YouTube doesn't always let you skip the ads I just end up irritated from the repetition #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@cheng_bby @AlexaKaye3 I completely agree. So many people watch the Super Bowl for the ads and not always for the game itself. The ads are always on such a broad spectrum that there's an ad for everyone! #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@AlexaKaye3 A3: One thing I've noticed while watching @hulu is that they give you the option to watch which ad you want to. They give a list of 3 and let you choose one if it seems more interesting to you. I think all platforms should do this too! #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@AlexaKaye3 Yes! Exactly! And I also use those all the time too. Texting is so much easier when your phone understands what you're trying to say #UAkronMarketing #TacoChat

[Josey McMaster @jmcmaster99]

@AumanJesse @AlexaKaye3 I agree, the consent is a huge part of it! I think it's a great idea for Google to offer people an opt out option so those who use Smart Reply can continue to do so, and those who don't can turn it off #UAkronMarketing

[Josey McMaster @jmcmaster99]

@mbenson183 @AlexaKaye3 @HomeDepot @SamsClub @Target As a manager of a retail store,I 100%have the same fears that our busiest day of the year won't be as high in sales because we released our Black Friday deals last Friday. I have noticed that we had a very busy weekend and yesterday so hopefully it all evens out! #UAkronMarketing

[Josey McMaster @jmcmaster99]

@AlexaKaye3 @HomeDepot @SamsClub A1:Having Black Friday sales all week is a good way to make Friday less crowded but I feel like a lot of stores have already done this in the past-It seems like every year the sales last longer than the year before so I dont think this year will affect the future #UAkronMarketing

[Josey McMaster @jmcmaster99]

@alanaMKTG315 @LaurelAynne @Skittles This is such a fun idea! I love Skittles and it reminds me so much of Bean Boozled! (Anyone else remember that nasty but awesome jellybean game??) Skittles is really out here reminding me of my childhood - definitely going to go buy a bag of those!! #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@LaurelAynne Here's the link! https://t.co/tz3cCNRWc7™-Devilishly-Good-Snacks

[Josey McMaster @jmcmaster99]

@LaurelAynne A2:Hostess is currently running a campaign that I would call a marketing win.The "Bring Hostess Halloween Home" campaign encourages people to stay safe and inside while making easy treats at home, created by Chef George Duran, to stay festive! Super cute! #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@AlexaKaye3 @tiktok_us @BANGenergy A2: I feel like any company could use this practice to help themselves. Any type of company that sells products could incorporate stoppable ads to @tiktok_us or a company that offers a service could post a TikTok of the service being performed! @UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@AlexaKaye3 A1: A huge trend that has been popular lately is the use of ads on @tiktok_us The app has allowed celebrities (mainly musicians) and companies (like @BANGenergy) to easily advertise to a huge platform in a way that is also very easy to see for consumers #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@miahamilton00 @AlexaKaye3 @tiktok_us @Facebook This is a really great idea! The younger generation is highly active on @tiktok_us because they think it's relevant and cool, but seeing @Facebook ads on TikTok could help Facebook seem cooler and influence younger people to use it/continue to use it #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@gracemcc02 @JennLStevens @theofficetv @mindykaling @bjnovak I couldn't agree more. The writers of The Office did a wonderful job of combining emotion with humor. Every character was fully developed and the audience loved everyone for different reasons. Definitely my favorite show! #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@JennLStevens A2: Brands can learn how to spread emotion through their stories. One ad I will probably never forget the astorytelling in was @Google 's Super Bowl 2020 ad about their Google Assistant. It was so emotional and personal and a very good story to listen to #UAkronMarketing #ICMKTG

[Josey McMaster @jmcmaster99]

@JennLStevens A1: One of my favorite storytellers is Jon Bellion. All of his songs are a personal story and whether it is a funny story or a serious love struggle he experienced, I can always feel what he felt - and it is always beautiful. #UAkronMarketing #ICMKTG