Conner Core

[Conner Core @connercoreakron]

@oreichenbachh @AlexaKaye3 @pepsi This is a great point! The fact that it is something fun encourages people to participate. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@AlexaKaye3 @pepsi A4: Pepsi is taking advantage of earned media in a fun way that doesn’t feel forced and encourages people to participate with the potential that they could win a sweepstakes. It is also relevant to the holidays as many will be baking this time of year. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@Cecily_Taylor_ @AlexaKaye3 @OldNavy This is a great example. Because showing ads for children’s clothing is wasted potential on someone without the need for them. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@AlexaKaye3 A3: Personally I think this is a great idea as this is already being done on Websites like @YouTube. An example of this would be a store like @Target displaying ads showing products relevant to different demographics. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@MatousekAly @AlexaKaye3 This is true. It is important that moving forward marketers are more transparent in their use of personal data #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@AlexaKaye3 A2: Many websites and applications get away with this by stating so in terms and agreements as well as using cookies, however more consumers are becoming educated on this and don’t like the idea which can be seen in VPNs rise in popularity. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@JLDContentQueen @AlexaKaye3 @HomeDepot @SamsClub This is a great point! Brick and mortar stores will always be important but when it comes to finding that great deal, consumers often have a better chance of doing so online than wrestling with other shoppers on #BlackFriday. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@AlexaKaye3 @HomeDepot @SamsClub A1: If this new trend of #BlackFriday shopping starting earlier proves to be successful it could potentially replace the traditional way that Black Friday is approached post-pandemic. Other shopping trends such as cyber Monday have proven successful. #UAkronmarketing #TacoChat

[Conner Core @connercoreakron]

@ericasams @LaurelAynne I agree, this won’t save Halloween but will definitely help Hershey’s boost some sales it’s used to having this time of year and it’s a fun idea #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@LaurelAynne A2: An example of another candy brand attempting to boost sales this halloweeen is skittles which have released a zombie pack which features a bad tasting skittle which I have actually tried! #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@LaurelAynne A1: This approach won’t save Halloween but this idea will definitely help the Hershey’s brand generate revenue during this holiday season. This is important because I’m sure Reese’s sales usually increase a lot during October #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@LeannaBarnhart @AlexaKaye3 @McDonalds @trvisXX This is a great example. @McDonalds collaborating with Travis Scott brought so much attention to the already extremely recognizable brand. Other food companies should take notes! #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@AlexaKaye3 A2: A brand that could apply this trend in marketing practice is @Target It is important for shoppers to know that when they are shopping for essential goods that they are safe and that their health is valued. #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@AlexaKaye3 A1: A marketing trend that has emerged within the past year is pathos advertising pertaining to valuing customers safety during the COVID-19 pandemic. This is important to consumers because health is essential. #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@11_hannah_11 @JennLStevens @taylorswift13 @CocaCola This is a great example! Coke does a great job creating advertisements that utilize many of the important characteristics found within a great story #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@JennLStevens A2: Brands can learn from this by connecting with their audience through satisfied customers stories. A brand that excels at this is @GoPro when they have real customers create exciting content on YouTube using their cameras. #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@JennLStevens A1: One of my favorite story tellers is Johnny Cash. His ability to convey stories through his music in a way that is entertaining, funny, and often times disturbing keeps me engaged throughout the entirety of a song/album. #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@ericasams @AlexaKaye3 This is a great point. It’s important for apps such as Instagram to stay user friendly because eventually a company that does a better job at valuing the users experience can be serious competition @instagram #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@AlexaKaye3 A2: Something Instagram can do to stay relevant among competitors such as TikTok is to listen to what it’s consumers want which I believe is something it’s been failing at recently. For example the relevance of posts on a timeline has been controversial. #UAkronmarketing #ICMKTG

[Conner Core @connercoreakron]

@AlexaKaye3 A1: An example of a brand that is highly affective at using Instagram as a marketing tool is McDonalds because they provide access to promotions through their posts and collaborate with popular artists such as Travis Scott. #UAkronmarketing #ICMKTG