Grace McConn

[Grace McConn @gracemcc02]

@aliyakosten @scottcowley Great point! The ads that discuss policy help voters make the most informed decisions. No one is learning anything by watching candidates bash each other back and forth; I feel like these ads are intended to validate the choices of already devoted party members. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@scottcowley 2. The most effective ads built meaningful brands for candidates. @AmyMcGrathKY, KY Senate candidate, branded herself as a mother, marine, & family gal. Rather than building a platform by bashing the other party, she created her own unique image. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@scottcowley 1. The election made me realize how comparative ads can be humorous & ruthless. It’s always funny when fast food chains “roast” each other for having inferior burgers, but seeing candidates bash each other instead of promoting their own policies is unsettling. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@KlineHope @Capitaldemarca @PooPourri Great example! The @PooPourri ads definitely score high in both originality and sensorial appeal. It is quite original to depict using the restroom in such a dignified manner. The ads are also artistic, as they always have bright colors/pleasing visuals. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@Capitaldemarca 2. The Terry’s Chocolate Orange ad depicts a rare chocolate orange, shows that the product comes in many versions, has the orange take an elaborate journey across the world, uses unrelated events to develop the plot, and has bright colors. #ICMKTG #NKU205 https://t.co/h7RHIuc4ne

[Grace McConn @gracemcc02]

@Capitaldemarca 1.I still remember #PuppyMonkeyBaby 🐶🐵👶🏻by @MountainDew. This ad fulfills the 5 factors: it depicts a very suprising character, shows that the product is a tasty energy boost, has unexpected details, mashes 3 random elements together, and includes a catchy song.#ICMKTG #NKU205

[Grace McConn @gracemcc02]

@deanna_1228 @LaurelAynne Humorous campaigns like these can often draw in consumers the most. Even the simple play on words with the FBI vs BFI is hilarious and attention grabbing. Great example of turing a classic slogan that everyone loves into a brilliant marketing campaign! #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@LaurelAynne 2. @MarsGlobal has created the #treattown app, which allows families to virtually trick-or-treat and earn candy credits that can be redeemed for real candy! Users can create spooky avatars and decorate their doors for other users to see! #ICMKTG #NKU205 https://t.co/GqzKt6XjuL

[Grace McConn @gracemcc02]

@LaurelAynne 1.While #REESESDOOR is a cute & creative marketing strategy that encourages safe trick-or-treating, I don’t think it will save Halloween 🎃 for the brand. Unless the door visits your neighborhood directly, it is unlikely that consumers will get word of the door. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@LUmarketing482 @AlexaKaye3 Great example! I often see #instastory videos with celebrities showing off packages full of goodies to their audiences! I also see this happen from influencer to influencer, for many will send their new #merch to friends so they can promote it. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@AlexaKaye3 2. @BOMBAS could benefit from this marketing strategy. Since their socks are cool and comfy, perhaps an athlete could make an @instagram post about how his/her feet stay dry during a sweaty workout, using #bombasinthewild. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@AlexaKaye3 1. The joining of athletes & social media has been on the rise. For example, @Simone_Biles posted an ad for @UberEats on @instagram. This allows consumers to view ads from their idols, which means they are likelier to check out the company’s social media page. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@TaylorFrame5 @JennLStevens @thelumineers @Always #LikeAGirl is such a powerful message! @Always managed turn something that was intended to be an insult into an empowering complement! It is the powerful gestures and statements from brands that people respond to the most! #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@JennLStevens @theofficetv @mindykaling @bjnovak 2.What brands can learn from this is to to capture the whole human experience in their message. Capture the joy, love, funny moments, and sadness that we all experience in real life. This will make the brand more raw and real. #NKU205 #ICMKTG

[Grace McConn @gracemcc02]

@JennLStevens 1.The writers of @theofficetv, including @mindykaling and @bjnovak, are excellent story tellers. They deliver the comedic gold that people love, while also creating heart felt stories that make the audience feel empathetic towards even the most absurd characters. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@HopeMahabir @Capitaldemarca @instagram @tiktok_us I think Instagram should keep the format that it has always had; users would be thrown off guard if the format was suddenly changed. New features can be added to enhance the app, but I don’t think they should alter the original, square picture structure.#ICMKTG #NKU205

[Grace McConn @gracemcc02]

@MacKenzieMcM3 @Capitaldemarca @Altard_State @instagram I love @Altard_State, and their @instagram always tempts me to take a trip to the store! All of their photos are so visually and asthetically pleasing! Great point that they also promote their faith... it’s key for a brand to sell people on values and beliefs. #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@Capitaldemarca 1. @squishmallows is highly effective at using @instagram as a marketing tool. The brand encourages consumers to use #squishmallowsquad to show of the aborable, cuddly plush toys in their collections. Today, they even launched a “Malloween” costume contest 🎃... #ICMKTG #NKU205

[Grace McConn @gracemcc02]

@alanaMKTG315 @CopywriterBob @benandjerrys I like that you bring up that @benandjerrys campaign was “simple yet memorable.” People tend to remember simple gestures the most, as opposed to extravagant campaigns. Everyone loves ice cream, so this campaign was a lighthearted way to spread a vital message. #ICMKTG #NKU205