Gleb Burov

Founder of Coddle — digital food pharmacy

[Gleb Burov @burovgleb]

Foods that burn fat

1/10

[Gleb Burov @burovgleb]

@MeetKevon Extremely fulfilling replies. I noticed that there are much lower chances to encounter such replies when the account is big. Small parties, stronger connections.

[Gleb Burov @burovgleb]

@vdustinov If the first approach gives positive results you can try to save time and decide to increase budget, because it’s like estimate from below.

[Gleb Burov @burovgleb]

What’s your strategy to split conversions made by new and existing users?

[Gleb Burov @burovgleb]

I had one problem with Facebook ads. I wonder if you are experiencing this problem as well?

[Gleb Burov @burovgleb]

But still, there’re some cons: fewer events and longer training period, we must choose either to collect new user events or all, and there’s no opportunity to break down it.

[Gleb Burov @burovgleb]

From that point, I can get some money to leave the job. It was a 40-50% downgrade but it help me to release plenty of time, and I started to invest much more in my own company.

[Gleb Burov @burovgleb]

How to quit a job to launch your startup (real story in 4 tweets).

I was a developer at a web studio. Every day after work I was creating a solution for video advertising. I saw the opportunity. There was no proof it would work. People just didn’t get a clue, what it was about.

[Gleb Burov @burovgleb]

I went to a conference and met one of the speakers. We arranged a meeting. After the meeting, we agreed to found our new company. It took us about 2 months to make the first sales.

[Gleb Burov @burovgleb]

@GlebCurly I was bitten by forest ants in Tanzania. It was extremely painful. Impossible not to scream in pain.

[Gleb Burov @burovgleb]

@AChevsky How much time did they need and you? Is it possible that with you product people can thrive faster. From my experience developers grow quick having a mentor and real project.

[Gleb Burov @burovgleb]

@Denis__Shatalin We tested plain text emails vs html content. Plain text always wins by having better engagement.

[Gleb Burov @burovgleb]

@vladkooklev Vlad, I can understand you. Grocery delivery is so low margin. Another problem is combining cultures within the same company, digital and offline staff can be very different.

[Gleb Burov @burovgleb]

And it’s built in storytelling. Stories are the new inventory.

[Gleb Burov @burovgleb]

Spent 24 minutes on Guerlain sleep case in loóna app. That was deep brand engagement almost half of an hour long. Sick!

I touched on the history of the brand, its values. I could never felt it from a commercial. Very promising format.