Brett “Buzz” Busdeker

family, adtech, Browns and Phish (in that order)

[Brett “Buzz” Busdeker @buzzb65]

@EricTilbury_RTB “I just captured the lowest platform CPA!”

[Brett “Buzz” Busdeker @buzzb65]

@AdtechGod @UofDigital I’ve reflected on the reflecting of Possible and that reflection also said it’s time to stop reflecting.

[Brett “Buzz” Busdeker @buzzb65]

@aripap #MakeFistBumpsCoolAgain

[Brett “Buzz” Busdeker @buzzb65]

@auren Well that’s interesting and would certainly build a pretty full adtech stack for them to do what they want with.

The real question always becomes integration once you do it. We’ve seen those fail a few times and indications are ones that still have it may make the same mistake.

[Brett “Buzz” Busdeker @buzzb65]

@EricTilbury_RTB @ProgrammaticJoe @tahanzania I don’t have inside info here but I can tell you that the politics are real at large companies - and advertising overall gets a bad rap at them. Seen it with my own eyes.

[Brett “Buzz” Busdeker @buzzb65]

@arthurquerou I agree with it but would use the word “AI” over “LLM” in these use cases. Not everything is solved by a LLM. I think other, more nuanced models will come out that actually move the needle on ads and adtech.

[Auren Hoffman @auren]

tomorrow is pi day!
in honor of pi day, giving away $314.15 to a random person that comments on this post (and will post a video of me doing it)
raffle: 6 "tickets" for comment, 12 "tickets" for retweet/quoted, 2 "tickets" for likes.

[Brett “Buzz” Busdeker @buzzb65]

@auren Pi!

[Brett “Buzz” Busdeker @buzzb65]

@auren Why you never switch to zone from man to man. The math just doesn’t work out.

[Brett “Buzz” Busdeker @buzzb65]

@aripap I feel so seen right now

[Brett “Buzz” Busdeker @buzzb65]

@auren Did it account for teens socializing on screens? FaceTime with a friend while playing Roblox is now a common occurrence for my 13 year old.

[Brett “Buzz” Busdeker @buzzb65]

@coreyganim I’m also having issues connecting the different drive connectors and having a mismatch of Claude account to connector 😭

[Brett “Buzz” Busdeker @buzzb65]

@coreyganim Hate it but yeah I guess that’s the answer

[Brett “Buzz” Busdeker @buzzb65]

@auren

[Brett “Buzz” Busdeker @buzzb65]

@aripap @HatesAdtech

[Brett “Buzz” Busdeker @buzzb65]

@auren Or Facebook mom groups

[Auren Hoffman @auren]

review of Swiss Air business class (Zurich to DC - lie flat):

overall: B-
seats: C-
staff service: B
lounge: B+
food: A
Entertainment System: D (and it stopped working during the flight)
mobile/web UI: B+
bathrooms: B-
comfort: B-

notes: Airbus A330-300 - 16 year old plane and looks like it has not been updated at all in those 16 years
overall: if you can choose between Swiss Air and United flight from Europe to US, chose United.

[Auren Hoffman @auren]

some of the biggest saas companies right now are fighting AI — not allowing agents to interact, staying away from MCP, etc.

might shore up revenue short term.

will hurt them immensely long term. you can only hold a dam so long before it bursts.

[Brett “Buzz” Busdeker @buzzb65]

@auren My uncle was able to get an AVP job at L’Oréal in the early 2000’s without a college degree at all 🤯

If def took some coercing of leadership but he spent over 20 years there.