Buzz Radar

Buzz Radar takes the sea of marketing data created around your organisation & with the help of AI and human expertise turns them into actionable insights

[Buzz Radar @buzzradar]

@hettie_w_small @NobleF1 At the end of Bernie's tenure. The majority of conversation around F1 was neutral. In the Liberty era both positive and negative sentiment has doubled. But there are still 2 positive posts to every negative post.

[Buzz Radar @buzzradar]

@Pia_Soun @WhingerSpice @NobleF1 https://t.co/Ge8ADkU4ZW

[Buzz Radar @buzzradar]

@WhingerSpice @NobleF1 In the full report you can see we've filtered out general negativity and tracked and categorised toxic posts specifically.

[Jon Noble @NobleF1]

An interesting report analysing trends in #F1 social media - and especially plotting the level of toxicity over the years.

https://t.co/1hi6M7O50T

[Buzz Radar @buzzradar]

F1's "toxic fan" problem isn't what you think
Our latest report (covered by @wearetherace ) analysed 100M+ posts and found:

Negative Content has DOUBLED since 2016
BUT so has positive content
Abu Dhabi 2021 is F1s most divisive moment
https://t.co/I7w3ishyKo

[Buzz Radar @buzzradar]

We’ve been keeping an eye on F1's online audience. We wanted to test whether our predictive insight from last September’s Report ‘Have We Reached Peak F1?’ was becoming a reality… Namely, if Max Verstappen's dominance at Red Bull would continue to turn off newer fans of the sport. Looking at data from the first two races this year we’ve seen a 40% decline in overall F1 conversation since the first two races of 2023, combined with a dramatic increase in negative mentions around the sport. Either by fluke or good judgement, it’s absolutely in line with what we predicted.

https://t.co/tBGTxAKpxo

[Buzz Radar @buzzradar]

Thanks to @noblef1 for his insights in @Autosport on our 'Does F1 Need Drive to Survive?' white paper🔍. Social media's now leading F1's fan engagement race, outpacing Netflix's Drive to Survive.

Data shows TikTok & YouTube are now the key to drivers of new fans into the sport. #F1
https://t.co/2wrOXkElk6

[Buzz Radar @buzzradar]

New Report!🚨

Does F1 Need Drive To Survive?

Can we quantify how big an impact the Netflix show has had in the explosive growth of the sport?

We've used millions of social posts, AI and human expertise to answer these questions in our latest white paper about F1 audiences.
https://t.co/7Lac1xmyIK

[Buzz Radar @buzzradar]

@GNetworkComms we are experiencing an outage around NW33RB for the last 8 hours. We’ve done all the trouble shooting. Can you send an engineer please?

[Buzz Radar @buzzradar]

So, about that report we wrote…🤯https://t.co/xFeij0LeDj

[Buzz Radar @buzzradar]

@romilkapoor_ @MotoGP We haven’t but it’s something we could definitely look at in the future!

[Buzz Radar @buzzradar]

Excited to launch the 1st of 3 white papers exploring the changing nature of F1 fans online. Our team of analysts using our custom predictive AI analysed 70 million F1 fan posts to ask the question, ‘Have We Reached Peak F1?’ You can download at https://t.co/Ge8ADkTxao

[Buzz Radar @buzzradar]

@F1Grump @f1broadcasting @F1 That’s a good point we did think about that carefully so the data was taken from multiple social media sources not just Twitter :)

[Buzz Radar @buzzradar]

@f1broadcasting @Jontys_Corner @F1 Thanks for reading it! We do our best to put everything in context and measure apples with apples. If there are outside factors that have a universal effect we’ll mention that. I think you’ll find the next F1 reports interesting https://t.co/tEtZVcca02

[Buzz Radar @buzzradar]

@f1broadcasting @F1 We’ll take a look at that!

[Buzz Radar @buzzradar]

@Jontys_Corner @f1broadcasting @F1 Not only just twitter data, also taking into account a wide range of other social data… admittedly blending in the advent of new sources and the decline of others is challenging.

[Buzz Radar @buzzradar]

We are currently putting together full post show analysis which will be available shortly. You can sign up for here https://t.co/vkmnhxi3Eh

[🇬🇧STOCKCUBE🇬🇧 @Stock_Cube12]

@WarrenWhitlock @Wendall_Roy @Metamaterialtec With respect I don’t think this was overhyping, “spreading awareness” is the right terminology 👍🏼
“Good Tech” that has NEVER been seen before.😉 #Innovation
@buzzradar can you confirm who was the most talked about company at #CES2023 please, I thought the screen was accurate 🤷🏻‍♂️

[Buzz Radar @buzzradar]

Gamers take control of Day 3 of #CES2023! The stars were @ASUS's ROG Raikiri Pro controller, @Razer's Edge & Blade 18, & @Lenovo's Legion Pro series. And @LG shone with the biggest OLED screen in the world. https://t.co/vkmnhxi3Eh We're giving you ALL the data behind @CES!