Strategy by Fischer

Award-winning PR Professional solving today's PR challenges

[Strategy by Fischer @by_fischer]

This is exactly right. Stories will be created one way or the other, only way forward is to demonstrate what happened.

[John U. Bacon @Johnubacon]

Kudos to UM's PR response so far. Wise to release enough emails to show why Regents fired Pres. Schlissel immediately. Yes, dicey issues, but prob. did him a favor. If not spelled out, conspiracy theories run wild: embezzlement, fraud, assault, etc? Actual reason far more basic.

[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

How important things happen...

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[Strategy by Fischer @by_fischer]

Research shows most customers will already be shopping online this season, so local companies need to fight for their share, and it starts with a buying experience that's as easy as the one they get on Amazon. UX creates relevance.

https://t.co/bhZ6CETUhL

[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

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[Strategy by Fischer @by_fischer]

To people in business who are struggling, here is why.

[Abby D. Phillip @abbydphillip]

BREAKING: America's economy just had its worst quarter on record. The US economy contracted by 32.9% between April and June, its worst drop on record, the Bureau of Economic Analysis said Thursday.

[Strategy by Fischer @by_fischer]

100% true.

[Katelyn Bourgoin 🧠 @KateBour]

Reminder:

The best marketers don't just know more about channels, tools or tactics.

They know more about...

People.

[Strategy by Fischer @by_fischer]

Make the Truth Fascinating: Tips from Planet Money https://t.co/V1QMmfwsEv

[Strategy by Fischer @by_fischer]

Communicating Beyond Promises: A D&I Dashboard https://t.co/el0RILgHM0

[Strategy by Fischer @by_fischer]

Re-Thinking Brand Safe https://t.co/agXe57YQ6L

[Strategy by Fischer @by_fischer]

The New CEO https://t.co/BFWsBlcxNF

[Strategy by Fischer @by_fischer]

Sometimes you need more than data. Sometimes you need to follow the example of Japanese business leaders and “go and see it.”

https://t.co/myKzlK62FC

[Strategy by Fischer @by_fischer]

You want to understand brand strength...the leading query for household disinfectants...and it isn't close....is for @Lysol

Rising Product Categories @ThinkwithGoogle https://t.co/6o1AeVhLLh

[Strategy by Fischer @by_fischer]

Very interesting...38% of people are happier in their job than before the pandemic.

https://t.co/Vc7buw5OGs