Kaz

Hit 300k subs on my own YouTube channel. Now I build personal brands for entrepreneurs.

[Kaz @bykazidris]

If your YT analytics look like this, you have a problem.

A low amount of returning viewers is a terrible sign for anyone trying to build an audience on YouTube…

Most likely this means your content is sporadic in its ideation & doesn’t stick to the same formats/topics.

It means you’re constantly pumping out random content, begging for new eyeballs, instead of catering to the interest of your current audience.

Which is a huge problem.

New viewers will watch your video, and if the next few (being generous, a lot of people only give you 1 chance) are completely unrelated to that initial video. Their journey with you ends.

Your channel is irrelevant to them now.

Whether you want to acknowledge it or not, viewers are selfish. They want to watch what THEY want.

So if you want to create an audience who actually support you, play in to that, and give them more of what THEY want to watch.

Stop making videos about whatever YOU want.

So if your stats look like the below, fix up…

If you don’t know what you’re doing wrong, send me your channel in DM.

I’ll tell you where it’s going wrong…

[Kaz @bykazidris]

@tommyswriting definitely cooked.

[Kaz @bykazidris]

@jamierawsthorne It’s a different feeling to get back in the arena yourself lol

[Kaz @bykazidris]

@edwardupleveled Terrible advice.

[Kaz @bykazidris]

@DentesLeo This is the first time I’ve seen a picture with a horse, and thought it was goated.

[Kaz @bykazidris]

@jayclouse Either they got smaller or you’re just a huge dude. Mine is nearly my whole torso lol. Congrats buddy!

[Kaz @bykazidris]

@AarxnShepherd Great investment my good friend 🤝

They’re the best thing I’ve bought for coffee shop work sessions. You enjoy environment & silence both at once.

[Kaz @bykazidris]

@AskMichia If it’s a killer vid at 6 minutes. KEEP it at 6 minutes. Don’t fluff it up.

[Kaz @bykazidris]

@notdvb Fact

[Kaz @bykazidris]

@StevenTrister Script

[Kaz @bykazidris]

@ChrisLDyson Very logical. Can’t think of a reason not to agree with that

[Kaz @bykazidris]

@danhenry86 Regardless.

[Kaz @bykazidris]

@MichelleSachs

[Kaz @bykazidris]

@EgoDriv The beautiful game.

[Kaz @bykazidris]

@MartelMetellus YouTube

[Kaz @bykazidris]

When you achieve something.

People care to listen to you.

When you’ve not achieved anything.

You beg people to listen to you.

Moral of the story?

Achieve something. Then talk about it.

Not the other way around.

[Kaz @bykazidris]

@FaradayYouTube

[Kaz @bykazidris]

@notdvb Contract

[Kaz @bykazidris]

@hellotimbennett What a view.

[Kaz @bykazidris]

If you're an entrepreneur on YouTube, this mini-thread will help you.

[Kaz @bykazidris]

Are you an entrepreneur making content on YouTube?

But you don’t know how to tell if your audience actually likes your content or not?

Then this is for you.

Here is a simple but fantastic paired metric I use for my clients on YouTube…

[Kaz @bykazidris]

@danhenry86 Hey Dan, I noticed something wrong on your YouTube channel. Sent you a DM about it.