Bridget Zingale

Senior Director of Data & Analytics @HubSpot. Cautiously optimistic. Hides inside jokes in the documentation.

[Bridget Zingale @bzingale]

On teaching ‘analytical thinking’ in high school; and expanding the premise ‘you don’t need to be a writer, but you need to know how to write’, to include ‘you don’t need to be a data scientist, but you need to know how to use data to inform decisions’

[Data Science 4 Everyone (DS4E) @dsforeveryone]

Discover how teaching #datascience to high school students can help prepare them for future careers in an interview with @bzingale by @EVERFIK12. Watch it here: https://t.co/sgi3WGrHSo

[Bridget Zingale @bzingale]

So what do you do if a cartoon portrait is better than any picture of you ever taken? Enter the metaverse full time? Asking for a friend.

[Bridget Zingale @bzingale]

@marctothec I loved your preso earlier in our kick off! Thanks so much for joining us.

[Bridget Zingale @bzingale]

This wordle was fun because I was doing horribly and then I just guessed my baseline feeling in that moment and generally in life. 👍😬

⬛🟨⬛⬛⬛
⬛⬛⬛⬛⬛
⬛🟨⬛⬛⬛
🟩🟩🟩🟩🟩

[Bridget Zingale @bzingale]

@jillzzy That’s amazing. And 😂 exactly.

[Bridget Zingale @bzingale]

@quaesita Love this message. Learning without winning is still progress. Winning without learning probably means you’ve hit a plateau. Need to find a new hill to climb to get to that rare air!

[Seth Rosen @sethrosen]

Gmail's Smart Reply was built by a data team

[Jon Levy @jonlevyBU]

I didn’t do any work over the holidays, but I maintained a high level of stress and inadequate sleep so I could ease the transition back.

[Bridget Zingale @bzingale]

Fascinating study on A/B testing. My key takeaway-often variations are too similar in an attempt to control variables, if you’re not seeing results test more radically different variations.

[Ron Berman @marketsensei]

How are effects of online A/B tests distributed? How often are they not significant? Does achieving significance guarantee meaningful business impact?

We answer these questions in our new paper, “False Discovery in A/B Testing”, recently out in Management Science >>

[Bridget Zingale @bzingale]

@phljns 😂 Yeah that makes more sense. I’ll revert back to what I thought it was as a kid, love a song about ‘old land signs’😉

[Bridget Zingale @bzingale]

Should auld Lang syne be sung in a Scottish accent? Or is Wikipedia just hoping we collectively offend our Scottish friends through terrible impressions to kick off every year?

[Bridget Zingale @bzingale]

@janessalantz The Old Montreal neighborhood is so charming. Pedestrian streets and live music in the evening. Notre-Dame Basilica of Montreal is a quick stop and very beautiful. Museum of archaeology actually lets you go underground to see the first foundations of the original city👍 have fun!

[Bridget Zingale @bzingale]

@frasergeorgew This is hurting me

[Bridget Zingale @bzingale]

@jillzzy @Pedram_Navid @compilerqueen One of these days we should do a collab post on the joys(?) and pains of this process.

[Bridget Zingale @bzingale]

@jillzzy @Pedram_Navid @compilerqueen The quest to use more advanced models to calculate the actual contribution of each conversion paths is the right way to go. But man is there a lot of noise to sift through! Your analysis has contributed to our current models! I know it was painful though.😫

[Bridget Zingale @bzingale]

My favorite thing about the internet is the succinctness of tech memes. #whatsalessoldvwhatlaunched

[Bridget Zingale @bzingale]

@bindureddy Automation for repetitive decision-making, where you can’t code the rules.

[Dan Laush @danlaush]

Project management