Cole Felix

[Cole Felix @c_felix97]

@AlexaKaye3 I think consistency can be extremely valuable in social media marketing. Keeping the same voice throughout posts and promotions is likely to seem far more authentic that a brand that’s always switching it up. #UAkronMarketing #TacoChat

[Cole Felix @c_felix97]

@AlexaKaye3 @AvosFromMexico These “holidays” definitely present benefits to brands. They can increase exposure and are an easy way to interact with followers and promote UGC. #UAkronMarketing #TacoChat

[Cole Felix @c_felix97]

@AlexaKaye3 @Twitch Marketers have to be careful not to force their product into the environment if there is no real connection, in this case, to video games. However, utilizing influencers on YT or Insta could be a great way to build a brand without being too promotional. #UAkronMarketing #TacoChat

[Cole Felix @c_felix97]

@RobandKennedy @AlexaKaye3 Agreed. I have seen many more concerns about kids receiving random cold calls in which the caller can state them by name and address. I would imagine this would cause major concerns going forward considering these are minors. #UAkronMarketing #TacoChat

[Cole Felix @c_felix97]

@LandonHuggins1 @LaurelAynne While nobody can control the circumstances, I think consumers would really appreciate a grand re-opening which could re-establish that connected community feel that many people are missing right now. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@AlexaKaye3 A local gym, Accelerated Fitness, has done this well by sharing at-home workouts from their trainers as well as different exercise variations that can be done without equipment. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@AlexaKaye3 The most important thing brands can do in the current conditions is utilize social media to provide value and stay connected to their followers without being too pushy with ads and promotions #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@TikTokOverVine @AlexKrallman I agree that podcasts will displace radio. The ability for consumers to choose a podcast in an area of interest rather than listening to radio hosts go on and on about nothing makes podcasts far more appealing. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@Capitaldemarca I rarely listen to podcasts but I believe treating podcasts as another avenue for influencer marketing can be an effective way to promote a product. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@Capitaldemarca I don't think podcasts specifically will displace TV or radio. I think streaming services in general will become a major form of entertainment going forward and traditional radio and TV will be used every now and again. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@JennLStevens A creative campaign from the past year was the Adidas x Arizona pop up. Although the event was shut down, the limited edition shoes created a lot of buzz and brought in a huge audience. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@JennLStevens I believe this is a reoccurring fad. There have been many examples of products like these in the past, such as Pizza Hut's perfume. The bizarre nature of these products helps draw attention to the brand. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@MSabbaghh @AlexKrallman I agree younger people will learn create video and extend its possibilities, the same way IG taught people to take photos, but I think the average age of TikTok users will eventually scale upwards as the app gains popularity, similar to FB and SC. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@AlexKrallman Investing in TikTok will allow brands to reach young audiences but brands need to be especially careful in their tactics since they are generally advertising to kids. I think @NBA uses TikTok well to connect the players and teams to their young audience. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@AlexKrallman I think TikTok will remain a big player on social media. As the app matures and people learn how to take full advantage of its features, there will be a transition to something more than just a place to dance. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@CopywriterBob A brand that I think really leads this trend is @MeUndies as they already promote matching pairs but seem to really push this during valentines. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@CopywriterBob During this season, brands promote his and her products and occasionally offer discounts when buying more than one product. Birkenstock does this with their “find your perfect match” ad. https://t.co/CCACubcy3G #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@mktgmollie @LaurelAynne @budlight @PostMalone While seltzers are a substitution for beer, I think @budlight does a great job promoting both products in a single commercial and minimizing that competition. #ICMKTG #UAkronMarketing

[Cole Felix @c_felix97]

@Jeep managed to reinforce their brand message while putting a fun spin on the movie Groundhog Day, a movie that much of their target audience would be familiar with. In addition, it was actually Groundhog Day which made it that much more appropriate. #ICMKTG #UAkronMarketing