Caitlin Choate

Currently: SVP of Brand at @Yumi • Shout out to my past lives: @Airbnb @Nest @TOMS • Happiest with salt water in my hair

[Caitlin Choate @caitchoate]

I think if I had a company, I’d do an annual employee survey with one question:

“Is it easy for you to do the right thing?”

[Caitlin Choate @caitchoate]

Strong agree. Especially marketers! Your job is to be a phenomenal storyteller. Read great stories.

[Michael J. Miraflor @michaelmiraflor]

Saw this posted on LinkedIn as a leader’s recommended reading list (or something along those lines).

Once again I am begging of you, please read more fiction. I promise that it will do more for you vs another productivity optimization book.

[Caitlin Choate @caitchoate]

@MosheIsaacian Glad to see it

[Caitlin Choate @caitchoate]

Communication 101

[R/GA @RGA]

The more words people add, the more insecure they are about the idea

[Caitlin Choate @caitchoate]

@graceclarke I dunno, why run 26 mi? It’s hard, but you find edges of yourself. Having kids offers the most transformational growth. You DO lose your current self/relationship/etc. But who you become, helping another human navigate life... 🤯

“Happy” just kinda insufficient to describe it.

[Caitlin Choate @caitchoate]

@MosheIsaacian @Barbie The partnerships team put together a 50-pg deck of wild ideas and their unhinged boss said “ship it.” Love to see it

[Caitlin Choate @caitchoate]

This sport 😵‍💫🤌🏼😂

[Fernando Alonso @alo_oficial]

@GeorgeRussell63 @MercedesAMGF1 Hola😇 🏆🔙😇

[Michael L. Orenstein @mlo84]

For a small team of makers, this is a pretty exciting nod...and our best is yet to come.

All kudos to @caitchoate @EvelynRusli and the rest of the @YUMI-verse.

#EXPOWest #DTC #CPG

https://t.co/S70MSDUGbJ

[Caitlin Choate @caitchoate]

@mlo84 @EvelynRusli @yumi 🥳🥳🥳

[Caitlin Choate @caitchoate]

@pristyles Do they sell dogs now???? So confused

[Caitlin Choate @caitchoate]

The national anthem shall never be sung again. From here on, we’ll only be playing @ChrisStapleton’s version.

[Caitlin Choate @caitchoate]

@kohlgreyson 😂

[Caitlin Choate @caitchoate]

Why is it so hard to find the right spot to go to dinner in a new city

[Caitlin Choate @caitchoate]

🤌🏼

[Washington State Dept. of Natural Resources @waDNR]

We're hiring influencers and by that I mean firefighters who influence the forest to no longer be on fire.

[Caitlin Choate @caitchoate]

It’s 5:32p. I order soup for a sick toddler. Amazing to have @UberEats in these moments.

Or is it? After ordering, delivery time *often* skyrockets. As though intentionally misleading customers, just for a sale.

I msg Help. They say to wait until 8:10a for the soup. 🤔

[Caitlin Choate @caitchoate]

Having been in this marketing org through this transition, I can attest it required a lot of trust, patience, and commitment. And an incredible creative team. 👏🏼👏🏼 to see it continue to pay off.

[Meg Graham @megancgraham]

Airbnb Inc. says its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off:

https://t.co/tX2T7dh30G

[Caitlin Choate @caitchoate]

@griner That’s incredible!! 😍

[Caitlin Choate @caitchoate]

Still a strong believer you can make memorable creative that isn’t gaudy, but boy are the examples of that slim

[John Long @janthonylong]

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

https://t.co/c5FQmGesr2

[Chris Bakke @ChrisJBakke]

Wow, Florida is beautiful this time of year.

[Caitlin Choate @caitchoate]

@Tshea0314 Will miss it IRL but can I join anyway - need the vibe & snack intel 👀👀👀

[Caitlin Choate @caitchoate]

Number 4 especially.
Great detailed OS for getting energy back in your teams.

[Jaleh Rezaei @jalehr]

I used to believe that you could only build a successful company in person.

The first 6 months of remote were so hard that I thought our company might fail.

Now we're 100% remote & I can't imagine ever going back.

The big unlock? A new operating rhythm.

Let's break it down.