margo

Marketing, simplified. We help entrepreneurs connect with and learn from marketers to grow their businesses.

[margo @call_margo]

I've detailed this framework, including implementation templates, in my latest Substack article.
https://t.co/Fzf72ew5rD

This isn't about lowering standards—it's about elevating what matters when time, energy, and capital are precious commodities.

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Paige here.

After years of building marketing strategies with substantial teams and budgets, I had to reimagine excellence when resources became limited.

The framework I've refined through necessity 🧵

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5️⃣ DELIGHT — Thoughtful touchpoints build genuine connection and lasting loyalty.

These aren't marketing 'extras'—they're essential elements that transform transactions into relationships worth building and maintaining.

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Listen here: https://t.co/LbPdKb8JA6

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“If you’re not asking your customers why they bought—or didn’t—you’re just guessing.”

That’s one of my favorite takeaways from this week’s Fluent in Marketing episode with Drew Giovannoli.

Real customer feedback > assumptions, every time.

[margo @call_margo]

Listen here: https://t.co/LbPdKb8JA6

[margo @call_margo]

Want better marketing? Ask better questions.

Here are 3 to start with 👇

Why did you choose us?

Who else were you considering?

What almost made you say no?

These are simple, powerful questions that can shape your offer, messaging, and entire customer experience.

[margo @call_margo]

Listen to the episode here: https://t.co/LbPdKb8JA6

[margo @call_margo]

Want better marketing? Ask your customers why they almost didn’t buy.

One of the smartest marketing moves you can make isn’t a new ad or campaign.
It’s asking your customers why they picked you—or didn’t.
On this week’s podcast, Drew Giovannoli breaks it down.

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Listen here: https://t.co/LbPdKb8JA6

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Most small business owners think they know why a deal didn’t close.
But unless you ask your customers directly—you’re guessing.

In our latest episode of Fluent in Marketing, I talk with Drew Giovannoli of Buried Wins about one of the most underused tools in business:

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🎯 Customer feedback isn’t just “nice to have.”
It’s the clearest shortcut to better marketing.

We explore how small business owners can use real feedback to sharpen messaging, improve offers, and finally determine what’s actually working.

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win-loss analysis.

Drew’s advice?
Don’t overcomplicate it. Just start asking your customers—and your lost prospects—a few key questions:

Why did you choose us?

Why didn’t you?

Who else did you consider?

What almost made you walk away?

[margo @call_margo]

Listen to @amandamgoetz's advice on why you should start today: https://t.co/1djeWnmlgu

[margo @call_margo]

Wondering when it's time to get started? What is holding you back?