Callie

ugc + creative strategy for dtc brands | capital markets → @teague_media
also building @savvieapp 💌

[Callie @callietugc]

a year ago, i was underwriting multi-million dollar deals at 2am.
today, i’m building a ugc agency from my 1-bedroom apartment. (still up at 2am sometimes. working on that.)

here’s what the career switch from capital markets to the creator economy taught me about business🧵

[Callie @callietugc]

@ShantanuJhaveri so glad ur still tweeting it’s quiet over here

[Callie @callietugc]

another day, another painfully obvious ai ugc ad on my fyp 🤨 im tired yall

[Callie @callietugc]

@xin_create @Invisalign omg slay congrats queen 😁🎀im doing it rn too!! im on week 10 supposed to be done in a lil over a month🙏🏼

[Callie @callietugc]

start spreading the news 📰 https://t.co/aVkbixLG2m is liiiiiive !!

now all the things from the guides to the tools to the truth nobody told you are in one little savvie home where you can find em all :) link in bio 💚

[Callie @callietugc]

what's my rule + how soon am i checking in on it?

answer both for what matters most this quarter, and you're past where 90% of plans fall apart <3

full essay on https://t.co/k8DpGadar0

[Callie @callietugc]

when something we want isn't happening, the default move is "i need to try harder!!!" but we know that's not what moves work forward

[Callie @callietugc]

notice the difference between
- money: move 5% to savings vs coffee + bank account, 1st of every month
- content: post 3x a week vs do one more this weekend
- strategy: test 5 new angles a month vs end of month, kill what sucked, double down on what didn't

[Callie @callietugc]

ugc has cured my social anxiety by ridding me of any sort of dignity

i spent yesterday afternoon recording myself playing a board game in a coffee shop🤣

[Callie @callietugc]

a year ago my commute was the 110 at 7am and my lunch was a sad desk salad.

today i'm writing this from hawaii, one year into running @TeagueMade. 71 brands, 6 countries, and a team i adore.

build the thing. it'll take you somewhere. https://t.co/aQqrbMOHwm

[Callie @callietugc]

@pau_wee_ how fun and creative!! kudos☕️

[Callie @callietugc]

content that performs well is rarely the prettiest🗣️🗣️

the winners are the ones w the weird hooks, the out of the box CTAs and bizarre storylines,,,

bc brands don’t need influencers and most don't rly want em😗 they want creators who sound normal + actually get their users!!🤳

[Teague Media | UGC + Strategy Agency @teague_media]

the roi of ugc goes way beyond conversion rates.

50% lower CAC. 3x longer creative shelf life. built-in product feedback. risk mitigation.

ugc isn't just a campaign. it's infrastructure.

and like any good investment, the returns compound.

🔗 https://t.co/R6QS0V0UOx

[Callie @callietugc]

@xin_create so I’m not the only one🤣🤣

[Callie @callietugc]

love ur neighbor + sign the open letter to @KristiNoem!! choose welcome not hate 🗣️🗣️
https://t.co/Je9JLncinN

[Callie @callietugc]

nothing quite captures the spirit of 2025 like getting the ai-generated pitch "clients like [insert specific client]" ... we've automated everything except quality control apparently🤣

[Callie @callietugc]

my thoughts as well

[Dr. Parik Patel, BA, CFA, ACCA Esq. @ParikPatelCFA]

@sama I ain’t reading all this

I’m happy for you

Or sorry that happened

[Callie @callietugc]

a lot of creators want to be “talent” but the ones who scale know they’re actually marketers