Callum Sommerton

FMCG + RegTech. 30. Opinions my own.

[Will Ahmed @willahmed]

You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…

Just keep going ✌️

[Chill Brands Group PLC @ChillBrands]

** Trading Update **
- Product sales up >55% MoM from Oct 25-Jan 26
- Six figure monthly revenues
- Expanding product range
- Costs reduced compared to prior period
- Domain appraised in excess of acquisition cost
Read more here: https://t.co/VJ4BSQ0dLA

#CHLL

[Chill Brands Group PLC @ChillBrands]

Brand deployment, market management, and retail sales growth all under one roof at @ChillConnectUK #chll

[Callum Sommerton @callumsomm]

Viral TikTok vids turned Dubai chocolate into a global craze. Social media means niche goes mainstream overnight. Brands have to adapt - which is why the direct retail access offered by @ChillConnectUK is so valuable. Better data, value protection, stronger relationships. #CHLL

[ChillConnect @ChillConnectUK]

#DubaiChocolate has been the trend of 2025! We supplied a great brand in Meltz and our convenience clients were flooded with demand.

#RetailTrends keep shifting: salted caramel had its day, then pistachio, so what’s next? Got a prediction for the next big flavour? 🍫 #CHLL

[ChillConnect @ChillConnectUK]

We're proud partners of RELX. Chill Connect is fueling direct-to-convenience sales of thier MaxGO vapes UK-wide, building a brand that will stand the test of time in this ever-changing industry. Our team is now activating stores across the country. In-store pics below 📷👇#CHLL

[ChillConnect @ChillConnectUK]

Welcome to Chill Connect! We're here to share insights, data, and on-the-ground updates from the UK convenience retail scene while helping FMCG brands scale and succeed. #Retail #FMCG #CHLL

[Callum Sommerton @callumsomm]

🚨 UK #nicotine pouch use rockets 93%! Brands: capture market share and points of distribution now for improved sales volumes in 12 mths. Vapes unseated the cigarette monopoly, now pouches are part of the next wave for a regulated #SmokeFreeFuture. #CHLL

https://t.co/r7L4NeMsWu

[Callum Sommerton @callumsomm]

Brands are built on partnerships. People sell to people. Fantastic to spend time with the RELX team in London as Chill pushes MaxGo products nationwide. #CHLL

[Callum Sommerton @callumsomm]

@ChillBrands is not the business it once was - and it will keep evolving. There are significant opportunities ahead. Our partnerships speak for themselves, and we will only grow ever closer to them. #CHLL

[Callum Sommerton @callumsomm]

@JohnHeaphy5 A bottle return style scheme (pay a premium, get a rebate at store recycling points) could drive proper disposal. But push tax too high and users will go to the black market evading all tax, or back to cigarettes, raising cancer rates. Balance is key and tough to get right.

[Callum Sommerton @callumsomm]

This isn't just about #vapes, it’s consumer behaviour. The UK recycles 44.6% of household waste, of which DEFRA tells us 50.2% is burned. We need a national Li-ion battery #recycling system, not fragmented council chaos. Store return kiosks, clear bin labels, proper messaging.

[Tobacco Insider @tobaccoinsider]

BBC: UK disposable vape ban isn't working, says waste firm boss

For the three months since the disposable vape ban in June, the number of vapes incorrectly mixed in with general recycling has increased by +3% on average

"We're seeing more vapes in our system, causing more problems, more fires than ever before," says the waste firm

[Callum Sommerton @callumsomm]

@DavidHyett6283 I know of Recyclus, and still hold #TM1 shares. It's the collation and management of the battery waste that needs to be coordinated better on a national level so more of it can become feedstock for such solutions rather than reach landfill.

[Callum Sommerton @callumsomm]

Groundbreaking technology like this doesn’t come along often. It’s rare to see something with the potential to genuinely disrupt an industry, and I’m excited for Chill to be aligned with it from the very beginning. #CHLL

[Callum Sommerton @callumsomm]

@Bellers94232601 But that's not to say there won't be some overlap in the future!

[Callum Sommerton @callumsomm]

Excited to share that RELX has appointed Chill as Primary UK Distribution Partner. We’ll lead the channel, working with retailers & partners to get RELX products into stores and grow the brand nationwide. A huge opportunity + big vote of confidence in Chill Connect. #CHLL $RLX

[Chill Brands Group PLC @ChillBrands]

Chill has been appointed as the Primary UK Distribution Partner for RELX, one of the world’s leading vape companies.

A dedicated Chill Connect sales team will drive distribution of RELX’s UK-compliant pod systems.

Read more here: https://t.co/PxBHoYNYcu

#CHLL $RLX

[Callum Sommerton @callumsomm]

Simple answer, no.

https://t.co/uMjUcBHuHQ = marketplace for health & wellness products to help people manage stress.
Chill Connect = distributing FMCG products like vapes & beverages, getting brands into stores nationwide.

Different channels + consumers - each division plays to its strengths.

[Callum Sommerton @callumsomm]

A good and very productive first week back on the market. Lots achieved and lots to come.

In the wise words of Chumbawamba, I get knocked down, but I get up again - you're never gonna keep me down.

#CHLL

[Callum Sommerton @callumsomm]

Nicotine pouches are growing fast. Chill Connect is seeing new prospective brands every week wanting to enter the UK. It’s still an emerging category, consumer habits take time to shift, but the momentum is there for brands with the right product and positioning. #CHLL #FMCG

[City A.M. @CityAM]

Are nicotine pouches the future of Big Tobacco?  https://t.co/ieFoLHvtJ5

[Callum Sommerton @callumsomm]

@Lords_Victory @ii_couk Contact made - hopefully we can resolve this quickly.

[Callum Sommerton @callumsomm]

After more than 400 days suspended, our listing is restored. In that time we've stabilised and rebuilt - securing key assets, completing audits, launching Chill Connect and repositioning https://t.co/6nesepIfC6.

From chaos comes momentum. Let's go.
#CHLL $CHBRF

[Chill Brands Group PLC @ChillBrands]

Chill Brands Group listing on the Main Market of the London Stock Exchange has been restored. With trading resumed, we’re focused on the growth of our Chill Connect (retail) and https://t.co/X84sTKPmtV (ecommerce) divisions.

Read more here: https://t.co/MldoGEbPp2

#CHLL $CHBRF

[Callum Sommerton @callumsomm]

@Lords_Victory @ii_couk Thanks for flagging @Lords_Victory - we will contact them.