Camden Wheeler

University of South Carolina Fashion Merchandise and Digital Innovations student. RETL369-002-Fall 2024. I enjoy anything fashion related.

[Camden Wheeler @camdenwheelerr]

An effective post could be using older models or celebrities that this age group would recognize, or do create campaigns that would be relatable to them.

@RetailPro369

[Camden Wheeler @camdenwheelerr]

If I’m being honest, I chose this post because my interviewee would recognize Zendaya. But I find that Louis Vuitton’s posts really do not resonate with my buyer’s persona. Being middle aged females around 40-55, these posts don’t do much for them.

[Louis Vuitton @LouisVuitton]

Women's Spring-Summer 2025 Show. House Ambassador #Zendaya shares her impressions of @TWNGhesquiere's #LVSS25 collection. Watch the full show at https://t.co/d1W21GovfY

#LouisVuitton

[Camden Wheeler @camdenwheelerr]

@RetailPro369

[Camden Wheeler @camdenwheelerr]

Adapting in real-time helps you stay ahead! A well-crafted hashtag strategy can make or break social media reach. There’s many ways to maximize the impact and that can be by using relevant industry hashtags, monitoring audience sentiment, and tracking brand mentions!

[Camden Wheeler @camdenwheelerr]

I love this marketing approach. I feel like it represents Skims as high end but still highlights their lounge wear and men’s line.

[Caroline Ailstock @carolineailstoc]

Class Activity: I like Skims marketing strategy here because it is simple, aligns with their brands image, and highlights their expansion to their mens line. It also showcases their brand loyalty and their ability to be simplistic yet effective. @RetailPro369

[Camden Wheeler @camdenwheelerr]

Using her to create relatable content helps drive their target market! Love it.

[Chloe Hilfiger @hilfiger_chloe]

Loved how they used Nara Smith as a way to make a joke! Using her making everything from scratch content to relate to outfits is amazing! @RetailPro369

[Camden Wheeler @camdenwheelerr]

@hilfiger_chloe @RetailPro369 Using her to create relatable content helps drive their target market! Love it.

[Camden Wheeler @camdenwheelerr]

Combining user-generated content (USG) with strategic social listening allows for more engagement and trust. 88% of consumers trust recommendations from other users more than ads! Encouraging consumers to share their experiences humanizes your brands! @RetailPro369

[Camden Wheeler @camdenwheelerr]

I personally like this post because not only does it show the actual product itself, but it shows the product on more than one different skin tone. This is so important to make individuals feel included when purchasing products, especially cosmetics. @RetailPro369

[Rare Beauty @rarebeauty]

Founder @selenagomez's faves for the eyes are now available in a SET!

✨ Selena’s Essential Eye Duo ✨ featuring the NEW All of the Above Weightless Eyeshadow Stick in PERSPECTIVE and Mini Perfect Strokes Universal Volumizing Mascara is available on the @Sephora app. 🏃‍♀️

[Camden Wheeler @camdenwheelerr]

Highlighting product trends make it easier to get onto potential consumers feeds. Frequent clicks on business profiles allow an increase in awareness.

@RetailPro369

[Camden Wheeler @camdenwheelerr]

Popular platforms like Instagram and Facebook are often used for engagement, but also powerful sales channels! Tagging shops and using shoppable posts increase direct purchases for products! This also increases engagement of public accounts and brand promotion.

[Camden Wheeler @camdenwheelerr]

I agree that it is better for businesses rather than consumers! It influences consumers to make impulse buying decisions leaving their ethics and personal values out of the question. This can lead to higher sales of lower quality products or poor services.

[Kendall Gadsby @GadsbyKendall]

Do you believe this form of shopping is better for consumers or businesses? Since people are buying items without doing as much research as they used to, I believe it is better for businesses and not for consumers.

[Camden Wheeler @camdenwheelerr]

I love your example of Rare Beauty! They are inclusive and consider their customers wants. Keeping them engaged keeps their brand loyalty strong! Great post Molly!

[Molly Healy @MollyHealyyy]

Last-minute deals and exclusive offers can be game changers just before the purchase—the importance of a seamless online shopping experience. Just like in-store design, a user-friendly website is crucial to keeping customers.

[Camden Wheeler @camdenwheelerr]

Audience insights are so important. Segmenting customers by tailoring messages to their preferences will increase engagement and sales. Engagement establishes brand loyalty!! @RetailPro369

[Camden Wheeler @camdenwheelerr]

@RetailPro369

[Camden Wheeler @camdenwheelerr]

Being able to build an emotional connection can help your brand stand out. Aligning brand values with your consumers will establish a level of loyalty. TOMS uses their “One for One” to build strong consumer relationships.

What methods have you experienced when shopping?

[Camden Wheeler @camdenwheelerr]

@desireeamico44 Great post! I feel like intangible elements often get confused with how they are relevant in the retail world because of their lack of physical presence.

[Desiree Amico @desireeamico44]

Whats the difference between tangible and intangible elements? Do we know? Well I do. Tangible elements all include product, price, place, promotion, presentation, personnel.
Intangible: Organization policies dealing with employees and public’s, corporate social responsibility.

[Camden Wheeler @camdenwheelerr]

@GadsbyKendall @EvryJewels Our sorority works with many companies as well and I agree! It is a great way to introduce a company and create loyalty and a relationship within consumers and brands.

[Kendall Gadsby @GadsbyKendall]

Recently, my sorority did a promotion with @EvryJewels where we could get a discount on our order with my sorority's code. Although I noticed many girls were introduced to Evry Jewels because of this discount, many of us still shop there for most of our recent jewelry purchases.