CK

web3 + innovation @nhl || former @TeamUSA | @westpoint_usma grad

[CK @candikeenya]

@DavidPawlan Hey me plz!

[CK @candikeenya]

@SquiddyNFT Woahhh woahh. Proud of you❤️

[Future Commerce @futurecommerce]

This week's episode features a conversation with @candikeenya and @alexa_lombardo about female athletes redefining commerce, the beauty industry, authentic brand partnerships, and the Olympics.

Tune in wherever you listen to podcasts.
https://t.co/jGUIylT6tf

[Emily Lai @emilylai]

Marketing tactics constantly change in crypto. For example, quests and points programs become more commoditized (and less effective) when everyone is doing it

What this means is every marketing strategy must be custom to be effective. A tactic used 6 months ago may not work today. This is unlike web2 where there is a more clear, timeless playbook of what works and doesn't work

How do we come up with bespoke and effective strategies? Keeping a pulse of what's working/not working in the current timeline, looking at adjacent players, and thinking through marketing fundamentals

The outcome should be a campaign that:
- captures the culture and "vibe" of the brand
- delivers it in a fun, novel and/or engaging way
- rewards participants that uphold the culture

Huge shoutout to the work our crypto growth strategists and team are constantly doing. So proud to be alongside some of the most dynamic, curious, and hard-working people (h/t @arign3s @0xLivster for some of this research you see here that comes out of one these brainstorming sessions )

[CK @candikeenya]

@leannebats Yayy sports

[Boys Club™ @BoysClubWorld]

Be the first on the list for Athleisure, our newsletter on the future of sports with @leannebats and @candikeenya

[nader dabit @dabit3]

Bold statement from @awscloud at ETHCC

[CK @candikeenya]

Just minted 😬 @blackbird

[Joe Pompliano @JoePompliano]

Big news this morning that Amazon is acquiring a minority stake in Diamond Sports Group.

The regional sports network filed for bankruptcy last year, putting local media rights for 37 teams across the NBA, MLB, and NHL in jeopardy.

Now, customers can watch games on Amazon Prime.

[Luca Netz 🐧 @LucaNetz]

Pudgy Penguins will be the face of NFTs.

I hope you’re ready.

[CK @candikeenya]

@Alec_Coughlin Go armyyy

[Elon Musk @elonmusk]

@EdKrassen Army tbh :)

[Elon Musk @elonmusk]

🇺🇸🇺🇸🇺🇸🇺🇸 ARMY-NAVY 🇺🇸🇺🇸🇺🇸🇺🇸

[SEC Chair Gary Gensler Archive @GenslerArchive]

Thank you @CoinDesk, I guess?

[NHL @NHL]

🧊 @NHLBreakaway is here, and your first pack is on us!

Each Ice Nation pack delivers game-changing goals, crafty assists, and stone-cold saves by the brightest stars. 32 highlights are available, which ones will you score? https://t.co/MSSaw1XfhC

No purchase necessary. Redemption limited to one Ice Nation pack per authorized user and requires registration at https://t.co/Ru0fkUsT5k and agreement to all applicable terms and conditions.

[CK @candikeenya]

@SquiddyNFT Excited to hear your update!

[Steve 🤙 @SteveKBark]

Whatcha doin? Oh nothing, just zipping around a @Starbucks metaverse as part of a Starbucks Odyssey Journey. Entry is tokengated and there's a game to celebrate 20 years of the Pumpkin Spice Latte.

Starbucks continues to crush Web3. This is fun.

[CK @candikeenya]

@MacNCheeasy @a16zcrypto @iyk_app Congrats!!🎉

[Walmart @Walmart]

An extra special "welcome to Walmart..." 🐧 💙

Shop the new Walmart-exclusive @pudgypenguins here: https://t.co/9UnJ04O0Xf