Carl Guilly

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Carl Guilly @CarlGuilly]

True, because luxury firms don't want to seem cheaper.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

Luxury is the only field where it is more interesting to keep a high price instead of doing small reductions.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

The aims of Neuro-marketing is to "talk" with all these brain parts to convince the customer
@lets_NEUROmkt #NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt
The theory of the triune model of the brain presented by MacLean considers each of these parts of it as independently conscious, and as elements added to the brain during human evolution.
These 3 layers are :

[Carl Guilly @CarlGuilly]

This is a very good example of a Pricing strategy of brands.
@lets_NEUROmkt #NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Often, we are not aware of paying more than 200€/liter for a product.
It is the case for example of the perfumes which are sold in small quantities by bottle, but which finally reported with the price with the liter, cost very often more than 200€.
@lets_NEUROmkt
#NMKTRCH

[Carl Guilly @CarlGuilly]

True, same for the length of the price. The more there are digits and comas, the more the customer feel it's expensive.
@lets_NEUROmkt #NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

A difference of one euro cent on a product can have two different impacts. For example, this reduction will convince us more consumers from 4€ to 3,99€ rather than a reduction from 3,70€ to 3,69€.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Carl Guilly @CarlGuilly]

Indeed the image is in the customer mind.
Precisely, marketing aims to ensure that consumers have a good image of the brand
@lets_NEUROmkt #NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

The brand identity is not like the brand image.
Let's take the example of coca cola.
The first one corresponds to what the brand wants to show, i.e. sharing and refreshment, while the second one represents the perception we have of the product, i.e. a huge quantity of sugar used

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

the way we write a price can influence the customer. In fact in our mind 10.00€ is more expensive than 10€ bacause it's longer.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

A product price is determined on Internal, external and functional bases, like the profitability or the global demand for example
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

Price is what the customer MUST pay to have a product, Value is what the customer WANT to pay to have it. @lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

A little change of price can inscrease much more significantly the profitability of a company @lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

The identity of a brand is made by it, but their Image is in the customer mind
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

@CarlGuilly
@annaellelbn
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt #projectNEUROMKT #Neurojustification