Caroline Everett

Retail Management major at the University of South Carolina
RETL 369 Section 1, Fall 2026
1 Corinthians 13:4-8

[Caroline Everett @carolineever369]

Geofencing is beneficial for businesses because it provides greater access to the target market, increases foot traffic, and yields valuable data insights. Successful geo-fencing can lead to higher revenue and keep the brand relevant. X4

[Caroline Everett @carolineever369]

Popular clothing brand Urban Outfitters utilizes geo-fencing to connect with shoppers based on where they are. The brand targets nightclubs and bars in specific areas, identifies female customers, and sends push notifications promoting party dresses and going-out clothing.

[Caroline Everett @carolineever369]

Armani's campaign targets sophisticated, chic consumers who value timeless fashion and who want clothing that feels elegant and versatile. The content is effective because the styling, black-and-white pictures, and a simple logo create an immediate sense of luxury.

[Armani @armani]

The Giorgio Armani Fall/Winter 2026-27 campaign, expresses the enduring strength and contemporary relevance of the Armani codes.

The collection brings together garments, accessories and eyewear defined by enveloping lines and a distinct, recognisable identity.

Discover more on https://t.co/LNh8skmbfF

[Caroline Everett @carolineever369]

From 2024-2025, the brand continued the strategy through its "REIIMAGINE", campaign, with Beyonce. The collaboration blended Western symbolism with modern American style, keeping the brand stay culturally relevant and trendy. X3 @RetailPro369

[Caroline Everett @carolineever369]

When most people think of Levi's jeans, they often picture denim, cowboy imagery and classic Americana. This is no accident, as the brand uses positioning through cultural symbols to make the brand feel timeless and authentic.

[Caroline Everett @carolineever369]

@KenzieBattle369 I love this insight! Wendy's also did something similar, where they turned criticism into encouragement while also keeping followers entertained.

[Caroline Everett @carolineever369]

@AddieKosek369 @RetailPro369 I definitely agree with this, Addie. Another similar brand that comes to mind is Maybelline, which also prioritizes quality and cost.

[Caroline Everett @carolineever369]

Bringing back this fan favorite every year, Starbucks has made the Pumpkin Spice Latte part of fall for consumers all over. The nostalgia and excitement connected to this limited-time release keep people coming back, while building stronger loyalty to the Starbucks brand.

[Caroline Everett @carolineever369]

It's September, which means Starbucks' fall menu is officially in full swing! The Pumpkin Spice Latte is more than just everyone's go-to drink - it is a tradition consumers look forward to each year and a perfect example of smart branding. X2 @RetailPro369

[Caroline Everett @carolineever369]

@RetailPro369 This is such a strategic way to market and gain attention from consumers using relevant media to promote Chipotle's own products.

[Caroline Everett @carolineever369]

@RetailPro369 Love this use of images and details to market!

[Caroline Everett @carolineever369]

@RetailPro369 I think Apple is a brand that understands Gen Z consumers well because it appeals to a generation that craves aesthetic factors, sleek design, and the status of having high-end, branded items. They also release "newer and better" models, which create a desire to keep buying.