Mackenzie Battle

University of South Carolina Retail Management- RETL 369 Section 1, Fall 2026. I like to paint

[Mackenzie Battle @KenzieBattle369]

By understanding consumers' needs and wants, brands can attract new consumers by creating a more personalized shopping experience. Target understands that their shoppers want to save time and money, so these features help build customer loyalty.

[Mackenzie Battle @KenzieBattle369]

Target is a well-known, customer-centric brand that makes shopping easier for customers. They offer same day pick-up, Drive Up, as well as personalized deals. All those features make getting groceries and everyday essentials much easier while also saving money. 4x @RetailPro369

[Mackenzie Battle @KenzieBattle369]

The target persona for this Sephora ad is people who struggle with dark circles under their eyes and want a product that help brighten them up. This ad is effective because it focuses on a specific concern and shows consumers how the eye cream can address the specific pain point.

[Sephora @Sephora]

Target dark circles with @caudalieus’s Premier Eye Cream feat. TET8 technology. https://t.co/kPboD6Kvpo

[Mackenzie Battle @KenzieBattle369]

Parke x Target collab also shows strong positioning. Target offered shoppers a way to get Parke's recognizable style at a more affordable price. Most pieces were under $40 which helps Parke reach new consumers while maintaining their brand identity.

[Mackenzie Battle @KenzieBattle369]

Target x Parke collaboration shows why understanding your target market matters. Parke built a loyal following with its mock-neck sweatshirts, while Target makes trendy styles more affordable. Their collab gave customers stylish pieces at an affordable price. x3 @RetailPro369

[Mackenzie Battle @KenzieBattle369]

@carolineever369 @RetailPro369 I completely agree! The Pumpkin Spice Latte has become more than just a drink, it's a tradition that creates excitement. Starbucks does a wonderful job of turning a product into an experience that consumers look forward to. They also do that with their seasonal Christmas menu.

[Mackenzie Battle @KenzieBattle369]

@MalloryRiske This is so true! I was so excited when I saw the collaboration that I went to Dunkin to get the drink and the Parke X Dunkin cup. Collaborations like this are so effective because they bring together two completely different audiences and give them something fun to share online.

[Mackenzie Battle @KenzieBattle369]

Ryanair turns criticism of its company into marketing opportunities that keep people talking. By posting humorous response videos to TikToks, Ryanair keeps their content light-hearted and relatable.

[Mackenzie Battle @KenzieBattle369]

Brands can stay relevant by using humor in their advertising. For example, Duolingo stays relevant and keeps people talking on TikTok because of their trendy, humorous content that makes its brand entertaining and relatable. X2 @RetailPro369

[Mackenzie Battle @KenzieBattle369]

@RetailPro369 @JeremyHarper369 I agree that On Cloud is doing a good job at targeting different audiences rather than the obvious, runners. I think since Hoka mainly targets runners, On Cloud saw the opportunity and ran with it.

[Mackenzie Battle @KenzieBattle369]

@RetailPro369 @nicoledanysh It’s really surprising to me that Coach made such a quick comeback since cancel culture nowadays is super unforgiving and it’s hard to recover from it.

[Mackenzie Battle @KenzieBattle369]

@RetailPro369 Poppi understands Gen Z consumers well because their marketing focuses a lot on Gen Z’s humor, trends, and they include influencers who we love and follow into their ads. Since Poppi understands who/what Gen Z likes, they grab the attention of Gen Z in social media very well.