Carolyn Baumgarten Rooke

Social media strategist by day. Mom, trivia lover, mediocre peloton-er, dog mom, and bookworm by night. Thrives on coffee + a good challenge. Tweets = mine.

[Carolyn Baumgarten Rooke @carolyntrooke]

True in sizeism and beyond: “We [creatives] need to normalize ALL bodies in the work we create because we have the power to shift culture.” @HakunaMakeda at #3percentconf

[Alex Cohen @anothercohen]

Imagine getting laid off by your company because of ‘tough market conditions’ only to see them run a 30 second Super Bowl ad for $7m

[cindygallop.eth @cindygallop]

Charming @budlight ad with a nice understated use of celebrity, versus the 'in your face' approach of so many other ads - taps into a situation we can all relate to. Great work, Alissa Gordon Heinerscheid @thelist #3percentSB #SuperBowl

[Carolyn Baumgarten Rooke @carolyntrooke]

Give Skittles all your RTs for lifting the veil on what it’s like to be a CM during The Big Game. #SuperBowl

[SKITTLES @Skittles]

@hootsuite Not me. They’re gonna make me screen shot each brand engagement and put it in a deck to prove my worth.

[Carolyn Baumgarten Rooke @carolyntrooke]

Will be fueled by this absolute badass⚡️ FEMININE ENERGY ⚡️from now until the end of time.

[The Associated Press @AP]

Rihanna began her #SuperBowl halftime show hanging high above the field.

She wore a bright red jumpsuit as she stood on a transparent square in the air over the turf and belted out the lyrics to “Bitch Better Have My Money.”
https://t.co/j998YRPEc8

[Omar Zamora @zamomar]

I did get goosebumps for this.

[Carolyn Baumgarten Rooke @carolyntrooke]

100%. Can celebs enhance a spot? If done right, sure. Tonight’s celeb examples are all just lipstick on a pig. Hellmans and Pringles were the worst of the worst, IMHO.

[cindygallop.eth @cindygallop]

This #SuperBowl feels like our industry is parodying itself. Celebrity after celebrity after celebrity - none of them used in a really creative, ingenious, innovative, surprising way that feels foundational to what the brand stands for, and SELLS #3percentSB

[Olivier @RealSuple]

my ass could never do this im too scared of heights go queen rhianna tho go riri pop off on the Halftime Show #superbowl

[Carolyn Baumgarten Rooke @carolyntrooke]

@popcorners #popcorners10k #entry

[Carolyn Baumgarten Rooke @carolyntrooke]

@BlockClubCHI Same reason I say my hometown is Cleveland It’s not. It’s a rural blip of nothing town 25 miles outside of Cleveland that no one’s heard of. Chesterland. See? You don’t know it like most people also don’t know Northbrook, IL.

[Lindsay Bennett @lindsaybennett]

I told my friends I couldn’t come to the bar tonight in case I couldn’t hear the ads… and that’s on working in ✨advertising✨

[Carolyn Baumgarten Rooke @carolyntrooke]

It’s been 20 minutes and I still don’t understand the Maya Rudolph M&Ms commercial. #SuperBowlLVII

[Carolyn Baumgarten Rooke @carolyntrooke]

I joined Twitter in Oct '08 for a college comms class. This platform has been a cornerstone of my career, from networking to landing me more than one job, to launching incredible client work. Wild and a bit sad to watch things go downhill like this.

[Carolyn Baumgarten Rooke @carolyntrooke]

@JessicaGalliart @dansinker Can relate - I joined in '08 for a college comms class. And 14 years later, social media strategy is my career. A big part of me would be sad to see Twitter go.

[Carolyn Baumgarten Rooke @carolyntrooke]

Quit sellin.

[Tyler Bowyer @tylerbowyer]

This is what we will have if you let Ranked Choice Voting and Independent Redistricting Commissions into your state.

[Carolyn Baumgarten Rooke @carolyntrooke]

Shaken and horrified to have watched this unfold just a few miles from home. How can this be our world?

[The New York Times @nytimes]

Even in a country battered from the constancy of mass violence — at grocery stores, elementary schools, street corners — the shooting at a parade in Highland Park, Illinois, proved shocking. Six people were killed, including a 76-year-old grandfather. https://t.co/QMysERTqsZ

[Chris Emma @ChrisEmma1]

This is my guy Jack, 14 months old, and his father, Dave, said: “use our kid for a shameless tweet if you want ha.”

[Carolyn Baumgarten Rooke @carolyntrooke]

Every once in awhile I remember the time I went to a workout class that was a (surprise!) dance class. Still haven't recovered from watching myself attempt body rolls in front of a full length mirror in the sober light of day.

[Carolyn Baumgarten Rooke @carolyntrooke]

3 years later and this tweet rings just as true. Removal from political/social issues is no longer realistic for brands (and no longer desirable for most consumers).

[Carolyn Baumgarten Rooke @carolyntrooke]

81% of millennials want companies to stand up for what they believe in. 9 in 10 millennials would switch, if their company doesn't do this. #ANADigital

[Oscar Mayer @oscarmayer]

Call us next time you want to ride a wiener into space…