Cassandra

Student, creative, video game enthusiast, foodie

[UCF Sports Medicine @UCF_SportsMed]

#NATM2021 Staff Spotlight No.8️⃣:

Aleah Evans takes care of our @UCF_Softball squad as well as @UCF_CheerTeam! Glad to have this #AlumKnight on board. Thanks for all you do Aleah!

[Jeffree Star @JeffreeStar]

I’m going to give away $30,000 to 1 random person who retweets this tweet AND follows Twitter Philanthropist @Pulte and Me!! (If you don’t follow us, we can’t DM you the money) Will show proof! Much love

[Cassandra @cassandra_ish]

Thank you @RayDayIBM, @GaryKoops, and Sunita Menon for coming out to Gannett Auditorium at UF tonight! It was such a pleasure hearing your advice! This concludes my live tweet! #withUFPRSSA @UFPRDepartment #RayDayoncampus

[Cassandra @cassandra_ish]

Such great advice!

[Cassandra @cassandra_ish]

Setting a time each day sounds like it will definitely help!

[Michaela Sullivan @msullivan_00]

“Never lose your curiosity” - Gary Koops
Such a true statement!
@UFPRDepartment

[Cassandra @cassandra_ish]

I couldn’t agree more!

[Cassandra @cassandra_ish]

“The half life of skills today is 3-5 years. You have to constantly reinvent and constantly learn. If you’re in a field that is changing at warp speed you have to change, too.” -@RayDayIBM

[Matthew Rodriguez @pur_matt]

T-R-U-S-T! @RayDayIBM says that this is the most important part of any project you begin in the P.R. world 🌎 #withUFPRSSA @UFPRDepartment

[Ana Lucia Emiliani @AnaEmiliani]

On the era of Fake News, “trust is the issue of our time, but also the opportunity of our time” @RayDayIBM says.

@UFPRDepartment

[Cassandra @cassandra_ish]

“People will be talking about your company if you have a communications team or not. You need to know how to own that narrative.”
Wise words from Sunita Menon #withUFPRSSA

[Cassandra @cassandra_ish]

Gary Koops: “Engagement is the new measurement in communications. Engagement has become much more personalized...”

[Cassandra @cassandra_ish]

Day on internal communications: “If you can’t capture the Hearst and minds of your captive audience, you can’t do anything.”

[Cassandra @cassandra_ish]

Menon commented that values don’t change, people turn to them to make decisions. They are in people’s and companies’ DNA. IBM was one of the first co.s to hire an African American man years before the government made any laws about it. #withUFPRSSA @UFPRDepartment

[Cassandra @cassandra_ish]

Day commented on the topic of values that people want to know what a company’s point of view is. They have values and they want to know if the company’s values match. #withUFPRSSA

[Cassandra @cassandra_ish]

Day commented on purpose that there has been a debate on whether profit or purpose should be the goal of the company. He and many other PR professionals believe that it’s both. At the end of the day people want to associate with co.s that share their values.

[Cassandra @cassandra_ish]

@mirabella_grace @RayDayIBM Excellent advice!