Cassandra Kelsall

Director of Experience @PublicisSapient // Customer value creation & experience innovation

[Cassandra Kelsall @castkr]

Well done @Cannes_Lions #dbt

[LIONS | The Home of Creativity @Cannes_Lions]

Introducing the award that celebrates creativity that drives business forward… The Creative Business Transformation Lions.

What is it and who is it for? Full details: https://t.co/EE8QL777yc

[Cassandra Kelsall @castkr]

@teaelleu at the mic 🙌 #Antidote #darkdata

[Cassandra Kelsall @castkr]

Instead of racial segregation, we are now seeing cognitive segregation. There’s now no common understanding of what’s true, there are only alternative facts. @chrisinsilico #darkdata #Antidote

[Cassandra Kelsall @castkr]

“Colonialism still very much exists to exploit resources, it’s now just in a digital form. Governments have no idea how to govern this new world #darkdata @chrisinsilico @AndreiSoldatov @IdeasattheHouse #data

[UNSW @UNSW]

An incredible panel of great women tonight at @UNSWCentreIdeas event about Women and the Internet. #ScienceWeek #SSF19 #UNSWideas

@theuniverse @gingergorman @natashamitchell

[Cassandra Kelsall @castkr]

There is a misconception today that technology is for, and has always been dominated by men. Women have always been there. The image took a decade to make, it’ll take a decade to unmake it... #UNSWideas @TheUniverse

[Cassandra Kelsall @castkr]

Product management in reality. UX is product mgmt @peterme

[Cassandra Kelsall @castkr]

Peter Merholz: Experience is the product... coined the term blog, father of adaptive path, author of Org Design for design orgs 🙌@peterme @ixda_sydney

[Cassandra Kelsall @castkr]

If you begin product creation with a weak design approach, everything that comes after it is a waste of time @Adobe @hoyle_wang #design #voice

[Cassandra Kelsall @castkr]

To prepare for tomorrow designers need to..
1. Learn how to liberate creativity with tech
2. Curiosity for humanity emotions/desires
3. Experiment, what’s possible
4. Look to the past, don’t pollute
5. Explore & dig in
6. Have fun!
@ustwo @AdobeXD @RGA #AdobeSymposium #design

[Cassandra Kelsall @castkr]

@jojobickley @CannesLions Thanks for sharing

[Cassandra Kelsall @castkr]

The future of UX/UI. The future is human. Ask bigger questions. Move slow to go fast. Focus on thinking and creativity @RGA @ustwo @AdobeXD #AdobeSymposium #design

[Cassandra Kelsall @castkr]

Another guest post I wrote.
Cannes Lions creativity. Yes, and business impact? @Cannes_Lions @PublicisSapient @bandt
https://t.co/jK2ipW9sHT
#canneslions #publicissapient #businesstransformation

[Cassandra Kelsall @castkr]

Ideas worth stealing at Cannes Lions? Write up about my experience on the Cannes Lions Creative eCommerce Jury last week. @Cannes_Lions @PublicisSapient #canneslions #creativeecommerce https://t.co/EdqxQqgSkk

[Cassandra Kelsall @castkr]

Immense week @CannesLions. Privileged to have served alongside legends in #creativeecommerce jury, a week immersing ourselves in great work from across the globe, exposed to diverse perspectives, challenged by rigorous debate & inspired by new ideas. Unforgettable first rodeo!

[Cassandra Kelsall @castkr]

@johnmaeda incredible news

[Wolf Ingomar Faecks @haegar2]

Publicis Sapient Announces John Maeda as Chief Experience Officer: https://t.co/n9Oa9FuKGf

[Cassandra Kelsall @castkr]

Let the awards begin! @Cannes_Lions #CannesLions

[Cassandra Kelsall @castkr]

Food for creative eCommerce jury thought #canneslions #publicissapient

[Cassandra Kelsall @castkr]

Golden hour. Meeting a brilliant group of Innovation, Sustainable Development Goals and Creative eCommerce jury members @Cannes_Lions #CannesLions @PublicisSapient

[Cassandra Kelsall @castkr]

A warm welcome from @Cannes_Lions creative e-commerce jury-ready to roll! #CannesLions @PublicisSapient