Shawn Shreffler @cburghoops - Twitter Profile

7 years ago, Seth and I started MyJersey Designs. We had an idea, no idea how to even start a business, and no clue if it would work. Building a business from scratch is hard, but it’s a whole lot easier when you get to build it alongside an incredible friend and business partner who works as hard as Seth does. Over those 7 years, MyJersey Designs has generated more than three quarters of a million dollars in revenue, and that includes only $19,000 in our first year. What started as a small idea turned into more than 5,000 customers having a MyJersey hanging somewhere in their home. One of the things I’m most proud of is that over those seven years, we spent $0 on marketing. That was intentional. Rather than putting money into advertising, we used that money to give back and donate to causes that were important to us. Being able to support organizations, teams, people and causes we cared about became one of the most rewarding parts of building MyJersey Designs. Of course, if you aren’t going to advertise, people still need to find you. For us, that meant relying almost entirely on word of mouth, and the only way that works is if you provide a top notch product and take great care of your customers. We counted on people seeing MyJerseys hanging at senior nights, seeing pictures on social media, hearing about us from another parent or coach, and then reaching out the following year because they wanted one for their senior or team. Our customers became our marketing, and we knew we had to make something they were proud enough of to tell other people about. Over the years, we had plenty of people encourage us to expand, go national, advertise and grow as big as we could. We always appreciated that because it meant people believed in what we were doing, but it never felt like the right move for us. Seth and I both have full time careers, and we knew that growing too quickly could come at the expense of the things that got us there in the first place. We were obsessed with making a great product and providing excellent service to our customers. If getting bigger meant compromising either of those things, we weren't interested. Looking back after seven years, I’m incredibly grateful. Grateful for what we were able to build, grateful for the opportunity to give back along the way, and especially grateful for the thousands of customers who trusted us with something that represented an important part of their lives. To everyone who bought a MyJersey, came back for another one, shared a picture, told a friend, recommended us to a team or simply encouraged us along the way, THANK YOU! And to Seth, I couldn’t have asked for a better friend and business partner to build all of this with. Seven years is worth celebrating, but this picture represents more than that. We’re incredibly proud of what we built. And we’re even more excited about what’s next. The next chapter of MyJersey is coming...stay tuned... 👀👀👀

MyJerseyDesigns's tweet photo. 7 years ago, Seth and I started MyJersey Designs. We had an idea, no idea how to even start a business, and no clue if it would work. Building a business from scratch is hard, but it’s a whole lot easier when you get to build it alongside an incredible friend and business partner who works as hard as Seth does.

Over those 7 years, MyJersey Designs has generated more than three quarters of a million dollars in revenue, and that includes only $19,000 in our first year. What started as a small idea turned into more than 5,000 customers having a MyJersey hanging somewhere in their home.

One of the things I’m most proud of is that over those seven years, we spent $0 on marketing. That was intentional. Rather than putting money into advertising, we used that money to give back and donate to causes that were important to us. Being able to support organizations, teams, people and causes we cared about became one of the most rewarding parts of building MyJersey Designs.

Of course, if you aren’t going to advertise, people still need to find you. For us, that meant relying almost entirely on word of mouth, and the only way that works is if you provide a top notch product and take great care of your customers. We counted on people seeing MyJerseys hanging at senior nights, seeing pictures on social media, hearing about us from another parent or coach, and then reaching out the following year because they wanted one for their senior or team. Our customers became our marketing, and we knew we had to make something they were proud enough of to tell other people about.

Over the years, we had plenty of people encourage us to expand, go national, advertise and grow as big as we could. We always appreciated that because it meant people believed in what we were doing, but it never felt like the right move for us. Seth and I both have full time careers, and we knew that growing too quickly could come at the expense of the things that got us there in the first place. We were obsessed with making a great product and providing excellent service to our customers. If getting bigger meant compromising either of those things, we weren't interested.

Looking back after seven years, I’m incredibly grateful. Grateful for what we were able to build, grateful for the opportunity to give back along the way, and especially grateful for the thousands of customers who trusted us with something that represented an important part of their lives. To everyone who bought a MyJersey, came back for another one, shared a picture, told a friend, recommended us to a team or simply encouraged us along the way, THANK YOU! And to Seth, I couldn’t have asked for a better friend and business partner to build all of this with.

Seven years is worth celebrating, but this picture represents more than that. We’re incredibly proud of what we built. And we’re even more excited about what’s next.

The next chapter of MyJersey is coming...stay tuned... 👀👀👀

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cburghoops retweeted

Tyler Donohue @TDsTake

2 months ago

Penn State's Ike Ezeogu was considered one of the best high school basketball players in Kansas City area. Based on some internet research, he posted more than a dozen double-doubles as a senior with two 40/20 games. Expectations are high for his 2026 impact at defensive end.

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cburghoops retweeted

Paul Roberts @PaulRobertsCuse

3 months ago

Four Berks County boys 🏀 teams advanced to the playoffs tomorrow in the A’Town Throwdown at Cedar Beach Park. Reading vs. Abington at 10:30am Exeter vs. Parkland at 10:30am Muhlenberg vs. Chambersburg at 11:30am Wilson vs. Malvern Prep at 11:30am The quarterfinals are at 1:30.

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Zion Patterson @coachzi717

3 months ago

🚨 Just run the tape. @Malachi471086 @cburghoops @TeamPABoysAAU

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Shawn Shreffler @cburghoops

3 months ago

Congrats Trojans!! #CburGriTnd

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Shawn Shreffler @cburghoops

3 months ago

Let’s go Trojans!! #CburGriTnd

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Shawn Shreffler @cburghoops

3 months ago

👀 @Malachi471086 #CburGriTnd

Eamonn Mahar

@HoopGroupEamonn

3 months ago

Friday Standouts From Day 1 Of The Pittsburgh Summer Jam Fest👀 Jared Dolimpio Adin Goldschneider Ben Cormier Ryan Law Frankie Hoynowski Zane Simons 📷 James Roberts @gspanthershs 📷 Rocco Loomis @gspanthershs Jack Stoessel Colin Tozier Sam Brigham Billy Stewart John Klopfer Christian Zarzycki Carter Bass Cole Zalewski David Henry Kenan Dikamba Shane Jacobs Herjok jongroor Dykan Leon Marcus Hancock Jackson Rutley Luke Simon LJ Armstrong Will Galligan Cayden Dones Ethan Overholt Malik Brown Buddy Denard O’Neal Allotey Malachai Duhaney 📷 Maddox Davis @TeamAKTHoops 📷 Ben Edmonds @TeamAKTHoops Jerry Johnson Jr Monte Douglass Noah Perna Antonio Tristani Antonio Fairley Declan Ehigie Brayden Martin Jordan Rice Jeremiah Turner Sean Perrotta Myles Irvis Oscar Martinez Tristan Shane JJ Short Bryce Chapman Peter McManus Sam Wick Shawn DuPont Tyler Burks Amir Payne Rowan Santos Zach Fallquist Josh Reed 📷 Ty Grudzien @MiddlesexMagic 📷 Connor Noel @MiddlesexMagic Caleb Baker Juan Quinones Kyle Dixon 📷 JJ Osinski @ValentesRocks 📷 Austin Osinski @ValentesRocks Peter Kumar Jaxson Edwards

HoopGroupEamonn's tweet photo. Friday Standouts From Day 1 Of The Pittsburgh Summer Jam Fest👀

Jared Dolimpio
Adin Goldschneider
Ben Cormier
Ryan Law
Frankie Hoynowski
Zane Simons
📷 James Roberts @gspanthershs
📷 Rocco Loomis @gspanthershs
Jack Stoessel
Colin Tozier
Sam Brigham
Billy Stewart
John Klopfer
Christian Zarzycki
Carter Bass
Cole Zalewski
David Henry
Kenan Dikamba
Shane Jacobs
Herjok jongroor
Dykan Leon
Marcus Hancock
Jackson Rutley
Luke Simon
LJ Armstrong
Will Galligan
Cayden Dones
Ethan Overholt
Malik Brown
Buddy Denard
O’Neal Allotey
Malachai Duhaney
📷 Maddox Davis @TeamAKTHoops
📷 Ben Edmonds @TeamAKTHoops
Jerry Johnson Jr
Monte Douglass
Noah Perna
Antonio Tristani
Antonio Fairley
Declan Ehigie
Brayden Martin
Jordan Rice
Jeremiah Turner
Sean Perrotta
Myles Irvis
Oscar Martinez
Tristan Shane
JJ Short
Bryce Chapman
Peter McManus
Sam Wick
Shawn DuPont
Tyler Burks
Amir Payne
Rowan Santos
Zach Fallquist
Josh Reed
📷 Ty Grudzien @MiddlesexMagic
📷 Connor Noel @MiddlesexMagic
Caleb Baker
Juan Quinones
Kyle Dixon
📷 JJ Osinski @ValentesRocks
📷 Austin Osinski @ValentesRocks
Peter Kumar
Jaxson Edwards

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Zion Patterson @coachzi717

4 months ago

🚨 COLLEGE COACHES… one of the better ALL AROUND basketball players in not just the MIDPENN conference.. but the STATE of Pa. Go run back his tape against Coatesville in the 6A Trojans Playoff win at the Ville.

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Shawn Shreffler @cburghoops

4 months ago

#CburGriTnd

Penn State Men’s Basketball @PennStateMBB

4 months ago

A PA guy living the dream 📍🦁 @BrantByers5 #WeAre

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cburghoops retweeted

Zion Patterson @coachzi717

4 months ago

After really good showings at @PhillyHSLive I’d keep eyes on Lower Merion Guard @Kyleparrish24 Chambersburg Wing @Malachi471086 and Archbishop Ryan Guard @5iveSeth for the rest of summer. ✅ @TeamPABoysAAU @recruitme_tv @CentralPA_Hoops @pennhoops

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cburghoops retweeted

Tom Keller

@_TomKeller

4 months ago

Philly Live Stock Risers Vol. 2 https://t.co/Vs6swN0QsM @cburghoops @Malachi471086 @PhillyHSLive @billyhenighan23 @NGSaintsHoops @EjStan1on @gspanthershs @KieranQ3434 @HGSL_HoopGroup @gkpan0 @JohnLeet2028 @TeamFinalRed @UDCardsHoops @jake_scherzer @PhillyPower14 @BvbbHses @Coach_Dus @TBoysBBallBoost

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Shawn Shreffler @cburghoops

4 months ago

Great job, Brant! #CburGriTnd

Penn State Men’s Basketball @PennStateMBB

4 months ago

Brant is the Wild Lion of the Week! 😤 #WeAre

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Chambersburg Trojans Boys’ Basketball @TBoysBBallBoost

5 months ago

The Trojans take the court this weekend in their first Live Event in Philadelphia this weekend. Let’s go, Trojans! 🔵🏀⚪️

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cburghoops retweeted

Jermere Jones @JermereJones

5 months ago

3 years left Of Eligibility, Two tapes, game tape and practice with A lot of receiving and some blocking. Have been coming off the bench recently looking for a opportunity to play ball. 6’4 220 TE/WR Versatile 3.31 GPA 717-331-7239 [email protected]