Chase Colling

[Chase Colling @ccolling95]

@ADoubo24 @JenniHermanson Definitely. People are much more likely to forgive a mistake if you own up to it. #msu4413 #icmktg

[Chase Colling @ccolling95]

@cole_gordon2017 I agree. The best thing to do is lessen the damage. It's impossible to avoid it all together. #icmktg #msu4413

[Chase Colling @ccolling95]

Brands should take responsibility when they have done something wrong. People will view that better. #MSU4413 #icmktg

[Chase Colling @ccolling95]

@RLewisWVU These are definitely the most important things. I'm spending my money, I want to get as much as possible out of it. #msu4413 #icmtkg

[Chase Colling @ccolling95]

@msstate_mkt2017 I agree. I'm more convinced by value, but what the brand stands for is important too.
#icmktg #msu4413

[Chase Colling @ccolling95]

A brand will earn my loyalty through great value. If I feel like I'm getting something good for the money, I'm sold. #icmktg #MSU4413

[Chase Colling @ccolling95]

@cameron_haldin @AlexaKaye3 That's true. Confirmation bias definitely helps people decide what influences them. #icmktg #msu4413

[Chase Colling @ccolling95]

@Brandon_OKray I definitely agree. I think people's friends can influence them without them even realizing most of the time. #icmktg #msu4413

[Chase Colling @ccolling95]

I think everyone is subconsciously affected by what their friends say on social media to some degree. #icmktg #msu4413

[Chase Colling @ccolling95]

@rachel_rolband I usually do the same. It's more convenient and you have a better chance of a response. #MSU4413 #icmktg

[Chase Colling @ccolling95]

@ebadoo_ I agree with you! Only time it's usually worth it is if they offer incentive. #icmktg #MSU4413

[Chase Colling @ccolling95]

I usually expect companies to at least acknowledge complaints over social media and not just ignore them. #icmktg #MSU4413

[Chase Colling @ccolling95]

@abigail_fierst I agree that getting your brand out is important, but famous sponsors can be a good way to do that. #MSU4413 #ICMKTG

[Chase Colling @ccolling95]

@bmc147 Totally agree. Plus it gives you a chance to try the product, assuming that's what's being given away. #icmktg #msu4413

[Chase Colling @ccolling95]

Incongruency can be valuable because it makes the brand stand out. A good example would be McDonald's and the Olympics. #icmktg #msu4413

[Chase Colling @ccolling95]

@hearnmaddie16 This is true. It's often more convenient to order something online, and it usually isn't any more expensive. #MSU4413 #icmktg

[Chase Colling @ccolling95]

@andypelle27 Also, technology stores have the advantage of staff that know information about products that consumers don't. #MSU4413 #icmktg

[Chase Colling @ccolling95]

Traditional stores have higher fixed costs than online based sellers. Also, online stores offer greater convenience. #MSU4413 #icmktg

[Chase Colling @ccolling95]

@addie517 that's true, but some brands with good products find reviews helpful. For these companies, reviews strengthen. #MSU4413 #icmktg

[Chase Colling @ccolling95]

@Talal_Alyusuf I agree. For subpar brands this would be a problem, but good brands can use this to connect with customers. #icmktg #msu4413