Jenni Hermanson

[Jenni Hermanson @JenniHermanson]

@c_thomas7788 @JennLStevens I agree! Generally, it's individual employee actions that ruin brand reputation. I think better training could prevent this #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

The best defense is training employees to properly react to service failure before it makes media attention(2/2) #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

In crisis mgmt brands must apologize, own up to it, do everything they can to make it right & develop a better system(1/2) #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

@jamie_yust @ProfSMktg @AmericanAir That's crazy! If a company failed you in this way it is understandable to never fly AA again. Did they reimburse you? #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

I've never "broken up" with a brand, I think when people do cut off ties it's too costly to try & win them back(2/2) #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

Companies who are honest, have distinguished brand identity, & a CSR policy build strong relationships with customers (1/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

@c_thomas7788 It is smart to look to everyday people for products, FB's addition of recommendations promotes this concept #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

I don't know specific people but it works well for aspirational beauty/fitness bloggers & multilevel marketing schemes(2/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

Personally, I'm not influenced by info shared on social media. This is mostly because I don't generally pay attention.(1/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

@nikkillandry Especially if many companies are producing the same product. Cause affiliation can help sway them towards one #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

Consumers do align with brand causes, it helps create a relationship & serve as a buffer if the cause is controversial(2/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

Brand activism is great for society b/c it raises awareness for issues that may not get attention w/o their support (1/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

@Rhodes_12 I love freebies too but I wonder if company branded promos really do generate more purchases and brand loyalty? #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

The event is a holiday staple for many & Macy's affiliation creates value for the company every time the name is said.(2/2) #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

Corporate orgs still have a strong say in events sponsorships. @Macys Thanksgiving Day Parade sticks out in my mind. (1/2) #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

@KylieJ614 how clever! Seeing this would make me rethink my paper towel consumption every time I'm in a public restroom. #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

I love this Dutch cruise line ad showing a monument from the perspective of its reflection & it promotes tourism to Hungary #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

@abigail_fierst I agree! @Sephora employees make guests feel important every time they provide product knowledge. #UCM4490 #ICMKTG

[Jenni Hermanson @JenniHermanson]

@Nordstrom does great adhering to customer need by focusing on service & knowledge. Other retailers should take note(2/2) #ICMKTG #UCM4490

[Jenni Hermanson @JenniHermanson]

E-commerce is an easier option for on the go consumers & offers more options, more sizes, & frequent inventory changes(1/2) #ICMKTG #UCM4490