Cederloo

co-founder ($721 MRR) helping investors find their edge. download:

[Cederloo @cederloo]

@bengold Bring the Mac air?

[Cederloo @cederloo]

day 30 - building https://t.co/izMHUlQccY
48/1000 subs

adding https://t.co/DLsBqkVHMW to the email stack.

beehiiv for newsletters, automated.

https://t.co/DLsBqkVHMW for emails based on user actions

currently 1,200 customers in the email group

[Cederloo @cederloo]

day 28 - building https://t.co/nlzlHl9jbR in public
41/1000 active subscribers!

just hit breakeven numbers. automating parts of the marketing funnel has had a huge impact on both posting frequency and quality.

being big on threads was maybe not what we prioritized but as long as we get views.

reminder to post everywhere. channel matters less, views counts

[Cederloo @cederloo]

day 28 - building https://t.co/nlzlHl9jbR in public
41/1000 active subscribers!

just hit breakeven numbers. automating parts of the marketing funnel has had a huge impact on both posting frequency and quality.

being big on threads was maybe not what we prioritized but as long as we get views.

reminder to post everywhere. channel matters less, views counts

[Cederloo @cederloo]

day 22 - building https://t.co/nlzlHl9jbR in public
31/1000 active subs

finished setting up appsflyer this week. every install now has a source attached to it.

first influencer deal signed. finance creator, ~180K followers. tracking the exact installs and trial starts from his content.

going from “that post probably worked” to actual install → trial → paid data

[Cederloo @cederloo]

day 22 - building https://t.co/nlzlHl9jbR in public
31/1000 active subs

finished setting up appsflyer this week. every install now has a source attached to it.

first influencer deal signed. finance creator, ~180K followers. tracking the exact installs and trial starts from his content.

going from “that post probably worked” to actual install → trial → paid data

[Cederloo @cederloo]

day 16 - building https://t.co/nlzlHl9jbR in public
29/1000 active subs

started seeing a clearer pattern in trial churn.

users who follow 1-2 investors convert way better than users dropped into the full feed immediately. too much noise too early.

working on making the first session feel more focused and personal.

[Cederloo @cederloo]

day 15 - building https://t.co/izMHUlQccY in public
28/1000 active subs

trial churn is still the puzzle. no trial is winning the a/b yet but starting to see a pattern in where people drop.

fixing the ux around that this week.

slow and steady

[Cederloo @cederloo]

@sflorimm https://t.co/rmgbRPpXAp?

[Cederloo @cederloo]

@benjaminakar Mjau

[Cederloo @cederloo]

day 15 - building https://t.co/izMHUlQccY in public
28/1000 active subs

trial churn is still the puzzle. no trial is winning the a/b yet but starting to see a pattern in where people drop.

fixing the ux around that this week.

slow and steady

[Cederloo @cederloo]

day 14 - building https://t.co/izMHUlQccY in public
26/1000 active subs

question for the week.
where are users dropping off - and why. seeing a lot of churn on trials in our A/B. checking posthog and trying to crack it..

thus far no trial is the clear winner

[Cederloo @cederloo]

@nestymee Exciting. Congrats.

[Cederloo @cederloo]

day 14 - building https://t.co/izMHUlQccY in public
26/1000 active subs

question for the week.
where are users dropping off - and why. seeing a lot of churn on trials in our A/B. checking posthog and trying to crack it..

thus far no trial is the clear winner

[Cederloo @cederloo]

day 13 - building https://t.co/izMHUlQccY in public
24/1000 active subs

hedge fund trades dropped and we found hundreds of bugs 😂

portfolios are not updating even if trades are, portfolio weight % being off, ghost trades...

busy evenings ahead

[Cederloo @cederloo]

day 13 - building https://t.co/izMHUlQccY in public
24/1000 active subs

hedge fund trades dropped and we found hundreds of bugs 😂

portfolios are not updating even if trades are, portfolio weight % being off, ghost trades...

busy evenings ahead

[Cederloo @cederloo]

day 12 - building https://t.co/izMHUlQccY in public
24/1000 active subs

13Fs drop today and we triggered the data retrieval a bit late.. 100s of thousands of trades take some time to download

really excited to see all new hedge fund positions

[Cederloo @cederloo]

day 12 - building https://t.co/izMHUlQccY in public
24/1000 active subs

13Fs drop today and we triggered the data retrieval a bit late.. 100s of thousands of trades take some time to download

really excited to see all new hedge fund positions

[Cederloo @cederloo]

day 11 - building https://t.co/nlzlHl9jbR in public
22/1000 active subs

2 days until 13F filings drop and we been busy making sure all data is correct.

22 active subs means we are sooon breakeven on monthly costs. currently $327 in MRR... and 5 active trials from ongoing A/B test were we are testing 3-day trial vs. no trial

best of luck to us

[Cederloo @cederloo]

day 11 - building https://t.co/nlzlHl9jbR in public
22/1000 active subs

2 days until 13F filings drop and we been busy making sure all data is correct.

22 active subs means we are sooon breakeven on monthly costs. currently $327 in MRR... and 5 active trials from ongoing A/B test were we are testing 3-day trial vs. no trial

best of luck to us

[Cederloo @cederloo]

day 10 - building https://t.co/nlzlHl9R1p in public
17/1000 active subs

a tiktok short of ours went super viral this weekend with 300k+ views.

it resulted in over 200 installs... but only 3 conversions

wtf

just launched an a/b test in Revcat with a 3 day trial + launched a better onboarding with increased value prop + quiz

hope that improves it

[Cederloo @cederloo]

day 10 - building https://t.co/nlzlHl9R1p in public
17/1000 active subs

a tiktok short of ours went super viral this weekend with 300k+ views.

it resulted in over 200 installs... but only 3 conversions

wtf

just launched an a/b test in Revcat with a 3 day trial + launched a better onboarding with increased value prop + quiz

hope that improves it

[Cederloo @cederloo]

day 9 - building https://t.co/M2zgAaUhcW in public
15/1000 active paying subs

13F's are coming in hot from 5000 hedge funds and it's a mess trying to map relevant notifications... what is signal, what is noise.

easier with the personalized notifications based on what the user is following.. but outside that, damn hard

[Cederloo @cederloo]

day 9 - building https://t.co/M2zgAaUhcW in public
15/1000 active paying subs

13F's are coming in hot from 5000 hedge funds and it's a mess trying to map relevant notifications... what is signal, what is noise.

easier with the personalized notifications based on what the user is following.. but outside that, damn hard

[Cederloo @cederloo]

day 4 - building https://t.co/nlzlHl9jbR in public
13/1000 active paying subs

13 real people paying real money. pretty crazy.

here’s what surprised me this week:
thought we’d get mostly american investors. we publish in english, post at US hours...

first 13 came from:

🇬🇷 Greece · 🇦🇺 Australia · 🇳🇱 Netherlands
🇬🇧 UK · 🇸🇪 Sweden · 🇳🇴 Norway
🇱🇧 Lebanon · 🇪🇸 Spain · 🇺🇸 US

couldn't be more diverse 😄

sticking to the strategy.

1000 feels far. 13 feels like some kind of proof.

[Cederloo @cederloo]

@nestymee Love that feeling

[Cederloo @cederloo]

day 4 - building https://t.co/nlzlHl9jbR in public
13/1000 active paying subs

13 real people paying real money. pretty crazy.

here’s what surprised me this week:
thought we’d get mostly american investors. we publish in english, post at US hours...

first 13 came from:

🇬🇷 Greece · 🇦🇺 Australia · 🇳🇱 Netherlands
🇬🇧 UK · 🇸🇪 Sweden · 🇳🇴 Norway
🇱🇧 Lebanon · 🇪🇸 Spain · 🇺🇸 US

couldn't be more diverse 😄

sticking to the strategy.

1000 feels far. 13 feels like some kind of proof.

[Cederloo @cederloo]

day 3 - building https://t.co/nlzlHl9jbR in public
11/1000 active paying subs

onboarding is the bottleneck right now

people don’t stick unless value hits instantly... still iterating on the value prop

we hit the ceiling on the api we're using for fund data.. now got quoted a new plan which is 4x what we pay today

might sell my car

[Cederloo @cederloo]

day 3 - building https://t.co/nlzlHl9jbR in public
11/1000 active paying subs

onboarding is the bottleneck right now

people don’t stick unless value hits instantly... still iterating on the value prop

we hit the ceiling on the api we're using for fund data.. now got quoted a new plan which is 4x what we pay today

might sell my car