Celie O'Neil-Hart

Born in the Blue Ridge. Raised in the Rockies. Still most at home in the mountains. 🏔️ Chief Storyteller at Google Cloud Learning. Ex Pinterest, YouTube.

[Celie O'Neil-Hart @celiehart]

@gregisenberg says #PinterestPredicts is a “treasure chest” of ideas. Greg is right. Plus, you know you can trust these trends because year after year, we’ve gotten 8 out of 10 predictions right. 🔮

[GREG ISENBERG @gregisenberg]

I just read Pinterest’s 2024 Trend Report and it’s probably got $1B+ worth of startup ideas in it

I can’t believe what I read....some CRAZY trends

Read my analysis on the report (save it):

1. Bodycare will have a major moment in 2024

Startup idea: Eight Sleep of bathtubs/bathtub pillows

Everyone wants an in-house spa.

Body lotion aesthetic +245%, Spa aesthetic +60%

2. People want to go off-roading

Startup idea: Rapha for Offroaders (fine apparel, community meetups), Cybertruck is good timing (nice work, Elon!)

Search terms: Overland gear +100%, Off road car +40%, Adventure car +80%

3. "Badminton" is the next big thing

Free startup ideas: Barstool for Badminton, AI Badminton influencer, new badminton racquet company

Search terms: “Badminton racket” +80% “Badminton bag” +105% “Badminton shoes” +50% “Badminton outfit” +80% “Playing badminton aesthetic” +45%

4. "Eclectic Grandpa" is the new "coastal grandma". You're going to dress like it's 1956.

Free startup ideas: The Supreme of Cardigans, personalized jean jacket company

Thankfully for me, I've always been into grandpa vibes. Has my time come?

Search terms: “Customised denim jacket” +355% “Eclectic clothing style” +130% “Grandpa core” +65%
“Retro streetwear” +55% “Grandpa style” +60%

5. "Fishtanks" are all the rage

Free startup ideas: Free community for fish dads/moms, $50/monthly box for fish owners, Hermes of Fish Bowl company

Search terms: “Small aquarium design” +245% “Fish tank themes ideas” +410% “Turtle terrarium ideas” +135% “Planted fish bowl” +95% “Bioactive vivarium” +85%

6. "Western" vibes are in demand

Free startup ideas: Williams Sonoma of Western, acquire/incubate a video game and skin it western

Search terms: Western bedding ideas +310%, Vintage american +145%

7. "Jazz" is in. I love a piano bar...

Free startup ideas: Spotify for Jazz, "The Jazz Company" the stop for jazz apparel, Jazz paid community to attend intimate Jazz shows in NYC/LA, vertical saas for jazz bars

Search terms: “Jazz aesthetic clothing” +180% “Jazz bar outfit” +75% “Jazz funk” +75% “Piano jazz” +105%
“Jazz club outfit” +65%

8. "Kitchens" are about to get a kitschy facelift

Free startup ideas: eBay for cool vintage homeware, local newsletter for thrifted finds in your city

Search terms: “Eclectic kitchen decor” +50% “Kitschy kitchen” +75% “Green kitchen paint” +55% “Eccentric kitchen” +160% “Retro pink kitchens” +40%

9. "Tropical" is on people's minds

I live in Miami so this speaks to soul.

Free startup idea: @vacation_inc inc for everything (think digital too), the Heineken for tropical non alcoholic

Search terms: “Pineapple mocktails” +70% “Crushed pineapple upside down cake” +50% “Coconut aesthetic” +35% “Hawaiian sheet pan chicken” +35% “Tropical chic decor” +110%

10. If you made it this far, you deserve a gift

You clearly are into using tech to find profitable startup ideas

I use 6 tools to come up with top startup ideas that are validated and I want to share them with you

Click below to get them to have endless startup ideas

https://t.co/dKzqn6tz1X

ok back to the Pinterest report...

11. Bows" are everywhere

Free startup ideas: honestly this isn't my area of expertise but follow me @gregisenberg for more free startup ideas on Twitter powered by community (thank you!)

Trending search terms: "Bow necklace" +180%, “Bow aesthetic” +55% “Bow crochet” +80% “Heels with bows” +40%

12. "Getting personal" is on people's minds

Startup idea: Social networks driven by real talk/friendship not algo feeds, @amoamoamo doing cool stuff here but tip of the iceberg of the new social apps we can create (and people want)

Search terms: Hot seat questions +825%

That's a wrap! Those are my favorite trends from this year's Pinterest Predicts.

What trend did you like/dislike/think there is business opportunity? Quote RT and let me know.

Thanks @Pinterest for sharing this treasure chest with the world.

We appreciate it.

Bonus trend: "Cute Coins" Piggy banks are about to get cuter

Search terms:

“Credit card stickers” +140% “Ceramic piggy bank” +95% “Teddy bank” +75% “Piggy bank design” +55% “Aesthetic piggy bank” +35%

Follow me @gregisenberg if you want more startup ideas in your feed

[Pinterest Business @pinterestbiz]

Introducing, ✨Collages✨ It’s a new way to curate and share your ideas on Pinterest.

Jump into #PinterestPresents right now to learn more 👉 https://t.co/fwNmRNXXze

[Celie O'Neil-Hart @celiehart]

"Our kids deserve better. A better internet that brings out their best selves. A place online that's additive, not addictive. I want to build that." -Bill Ready, @Pinterest CEO. Let's do this, @williamready! #PinterestPresents

[Pinterest Business @pinterestbiz]

CEO @williamready said it. Now, come watch it at this year’s #PinterestPresents. 👉 https://t.co/coOvyW52ao

[Pinterest @Pinterest]

Learn more about our recent safety updates: https://t.co/TZ8bTPnrD5

[Celie O'Neil-Hart @celiehart]

No power in Glen Park. How much of the city is impacted? #SanFrancisco #stormwatch #CAwx

[Pinterest Business @pinterestbiz]

AI is the hottest topic these days but is it helping us or hurting us? See what our CEO @williamready has to say about deliberately designing a better internet 📌

Read Bill's post here: https://t.co/mt8447KQ3P

[Celie O'Neil-Hart @celiehart]

A more positive internet? It's possible. So proud of @Pinterest and Bill today!

[Good Morning America @GMA]

"For a lot of this discussion, it’s been that, well, the social media platform is reflecting human nature, but in reality, AI has been amplifying the darkest aspects, preying upon basis instincts..."

@pinterest CEO @williamready on the threat of artificial intelligence.

[Celie O'Neil-Hart @celiehart]

My toxic office trait is setting multiple alarms to remember to go to meetings because when I'm writing I forget everything and enter a dangerous trance 😵‍💫 apologies to the people around me

[Celie O'Neil-Hart @celiehart]

📌💪

[Katy Spencer Johnson, SMS (she, her) @katyb_spencer]

You know a brand that is quietly doing its own thing and owning it?

Pinterest. I said it.

[Celie O'Neil-Hart @celiehart]

Bye for a while, Twitter! 👋

[Celie O'Neil-Hart @celiehart]

Pinterest is a place where people plan and look forward. But sometimes, the @Pinterest team takes a minute to look back. Congratulations to the Marketing + Comms org on our best year yet!❤️📌I love where I work.

[Celie O'Neil-Hart @celiehart]

@guiseiz HAHAHAHAHAHAHAHAHA wow this is so on brand it's actually disturbing

[Celie O'Neil-Hart @celiehart]

For the last 3 years, 80% of #PinterestPredicts trends have come true. If you're an advertiser, you can buy into one of these trends today, and then rest easy as they rise, rise, rise... https://t.co/AXkKQDJPmE

[Celie O'Neil-Hart @celiehart]

Did you know the majority of people come to @Pinterest with intent to shop? She did: https://t.co/kbVyQhMdyK

[Christine Deakers ✨ @deakhaus]

Popularity in color is cyclical much like the seasons. During tough markets & times of uncertainty, the zeitgeist gravitates to grounding power of earth tones. Pure red evokes dominance, but terracotta & burnt sienna? Reminds us of soil and humanity.
https://t.co/at2cJfvK2a

[Celie O'Neil-Hart @celiehart]

🔮It’s me. Hi. I’m the omen it’s me🔮
https://t.co/b1QVjXaaDw

[Anula Wiwatowska @anulapalooza]

Pinterest Predicts from last year foretold Taylor Swift's Midnights

[Celie O'Neil-Hart @celiehart]

@pinterestbiz @AndreaMallard Feature request: Can I a get a "Save all Pins from this board" button because this board has me 😍 😍 😍That Clueless jacket!! The bedazzled clogs!

[Celie O'Neil-Hart @celiehart]

@bunnyandfawn @Pinterest We heard your call and the report is OUT! https://t.co/OvdjSDmE5j.

[Bill Ready @williamready]

We just launched @Pinterest Predicts, our annual ‘soon-to-be’-trending report that’s a window into the future from the platform where people go to plan it.

@mducard is predicting “sci-fi fits” are going to be huge next year 🔮