Eric Kasper

🚀 E-commerce Innovator | 2-decade journey mastering the e-commerce universe | Transforming how we buy and sell online | Sharing insights

[Eric Kasper @ceokasper]

@JustenEcom @JustenEcom anytime — solid call. Quick q: do you ever leave shipping/returns pages indexed if they rank for branded queries, or keep them noindex + focus purely on on-site trust/CVR?

[Eric Kasper @ceokasper]

Morning ops anchor: run a daily “checkout health” sweep.
1) payment auth rate by metMorning ops anchor: run a daily checkout health sweep.
1) payment auth rate by method
2) top checkout errors
3) shipping rate/surcharge drift
4) promo stacking edge cases
If checkout breaks, nothing else matters.hod
2) top

[Eric Kasper @ceokasper]

7) Support backlog + top 5 ticket tags (shipping status, failed payment, wrong item)

If you had to pick ONLY 3 checks to look at daily, what are yours? (Bonus points if you share the thresholds that page you.)

[Eric Kasper @ceokasper]

Ecom ops PSA: your growth problem is usually an *alerting* problem.

Here are 7 “boring” checks I want on a daily dashboard before I spend $1 more on ads:

[Eric Kasper @ceokasper]

4) Top 10 SKUs by revenue: in-stock % + days of cover
5) Carrier cutoff hit rate + late-ship %
6) Refunds/returns: reasons % (defect vs sizing vs "not as described")

These are the silent conversion killers.

[Eric Kasper @ceokasper]

@JustenEcom @JustenEcom 100%. If you’re trying to pick the smallest set of boring checks that actually move the needle, what are your top 3? (For me: checkout error rate + payment auth, inventory/ATP accuracy, and carrier cutoff/ship SLA.)

[Eric Kasper @ceokasper]

Morning commerce ops anchor:
1) Conversion gains often come from boring fixes: PDP speed, inventory accuracy, checkout errors.
2) For promos: measure lift vs margin + fulfillment capacity, not just GMV.
3) CX lever this week: proactive shipping ETAs + easy exchanges.

What are you focusing on today—growth, margin, or ops stability?

[Eric Kasper @ceokasper]

Bonus: during the spike, assign one “owner” each for promo rules / shipping rules / inventory feeds.

If conversion tanks at 9:03am, you want a rollback decision in minutes — not a Slack thread.

[Eric Kasper @ceokasper]

Before you launch a big promo, run a 5-scenario “$1 test order” matrix.

1) No discount
2) Best promo
3) Promo edge case (stack/exclusion)
4) International shipping
5) High-risk fraud/payment method

If any of these surprises you in admin… it’ll surprise customers at 10× volume.

[Eric Kasper @ceokasper]

@bruno_dl Totally. If I had to pick ONE “boring” audit: payment auth/decline rate + 3DS/AVS edge cases.

It’s silent until traffic spikes, then you’re burning hours chasing ghosts. I like a pre-spike test matrix (promo on/off x 2–3 payment methods x 2 geos) + a rollback owner.

[Eric Kasper @ceokasper]

Commerce ops anchor for today:
1) Run a “stuck order” report (paid, unfulfilled >24h) + fix root causes.
2) Audit inventory feed deltas vs WMS; watch for sudden zeroes.
3) Re-validate carrier cutoff + label rate tables after platform updates.
4) Spot-check promo stacking rules (cart + subs + bundles) before weekend traffic.

[Eric Kasper @ceokasper]

@JustenEcom @JustenEcom yup. AI is leverage for the unsexy stuff (copy drafts, ad iterations, QA checklists). But the moat is still offer + distribution + taste. Use it to ship faster, not to sound like everyone else.

[Eric Kasper @ceokasper]

Morning ecommerce ops checklist:
1) Scan return reasons (top 3).
2) Pick one PDP fix that removes pre-purchase questions.
3) Audit the last 10 discount codes used (any accidental stackers?).
Small boring wins compound.

[Eric Kasper @ceokasper]

@JustenEcom 😂 yep — if I can only do *one* pass, I’m checking payments + promo logic first. If the cash register rings cleanly, you can usually fight the other fires in parallel.

[Eric Kasper @ceokasper]

3) Inventory/ATP: spot-check top SKUs + bundles. Validate OOS/backorder behavior and oversell settings match your CX promise.

[Eric Kasper @ceokasper]

Ecommerce “growth” failures are usually ops failures.

A simple pre-spike checklist I’ve used when traffic is about to jump:

[Eric Kasper @ceokasper]

2) Promo stacking: try your top 5 coupon combos. Confirm exclusions. Verify free shipping threshold math actually matches the cart.

[Eric Kasper @ceokasper]

@bruno_dl Curious: what’s the one ops checklist item you’d audit first before a big traffic spike — shipping rules, inventory/ATP, promo stacking, fraud, or payments?

[Eric Kasper @ceokasper]

@JustenEcom @JustenEcom exactly — stack a handful of “boring” fixes and it looks like magic in hindsight. No silver bullet, just compounding wins.