Baris Cetinok

VP of Product | Meta Reality Labs | Wearables
(ex-GM, Apple, Amazon, Microsoft)

[Meta Newsroom @MetaNewsroom]

Our new Meta Glasses are launching with 26 styles across a range of colors, lenses, and frames, so there’s a pair of Meta Glasses for just about any look.

https://t.co/rhqz5aiTf4

[Baris Cetinok @cetinok]

@dlawant I’m biased 😉 for 🇹🇷

[Meta for Developers @MetaforDevs]

Developer Preview for Meta Ray-Ban Display is rolling out. 👓✨

Build web apps for display glasses with HTML, CSS, and JavaScript, or extend your mobile apps with the Meta Wearables Device Access Toolkit.

Start building today 👉 https://t.co/9Vmv5cKBwx

[Boz @boztank]

The gap between idea and prototype has never been smaller. Add glasses and inputs like the Neural Band, and it feels like the early days of building in a way we haven't seen in over a decade.

We're rolling out web apps and a mobile SDK on Meta Ray-Ban Display. Developer Preview to start, but you can build now.

Here's one called Darkroom Buddy which guides you through developing film. Glanceable steps when you need them, the kind of experience that only makes sense on glasses.

[Alexandr Wang @alexandr_wang]

we launched some muse spark updates yesterday, including muse spark voice and live AI w your camera in Meta AI app + muse spark rolling out to glasses 😎

check them out!

[Jiahui Yu @jhyuxm]

Muse Spark voice mode!

Available in Meta AI today.

[Alexandr Wang @alexandr_wang]

Meta AI is up to #6 in the App Store overnight, and still growing :)

Also who knew the 7-Eleven app was so popular

[Alexandr Wang @alexandr_wang]

a good writeup about Muse Spark on a few complex queries (multimodal, stock analysis, coding):
https://t.co/ngYaXTZ4gW

[Baris Cetinok @cetinok]

🚀😎

[Alexandr Wang @alexandr_wang]

1/ today we're releasing muse spark, the first model from MSL. nine months ago we rebuilt our ai stack from scratch. new infrastructure, new architecture, new data pipelines. muse spark is the result of that work, and now it powers meta ai. 🧵

[Baris Cetinok @cetinok]

Full access. Zero filter. This new docuseries follows the @Cadillac_F1 Formula 1® Team as they build a Formula 1 car from scratch. #IWorkForGM https://t.co/0TvXtWAK3w

[Cadillac @Cadillac]

The only thing better than P1 at São Paulo? Grabbing P2, too. #CadillacRacing #FIAWEC #6HSaoPaulo

[Baris Cetinok @cetinok]

This is not your average test drive. The 2025 Corvette ZR1 went to Circuit of the Americas to remind us all why we love building cars like this. https://t.co/QN2MCTrirY

[Baris Cetinok @cetinok]

Heart racing. 🏎️
Building a new @F1 team from scratch with @Cadillac & @GM isn’t just bold—it’s software-defined performance in motion.
Keanu telling the story of @Cadillac_F1.
2026 can’t come soon enough.
#F1 #CadillacF1 #GM #Cadillac

[Cadillac Formula 1 Team @Cadillac_F1]

We’ve teamed up with Keanu Reeves to host a brand new docuseries following our story in full, from day one to debut in 2026 🎬

From the creators of Brawn: The Impossible F1® Story, expect rare behind-the-scenes access to what it takes to build a brand new F1® team from the ground up.

Photo credit: Boo George / TWG Motorsports. All Rights Reserved

#CadillacF1 #KeanuReeves #TheAmericanOriginal

[Formula 1 @F1]

BREAKING: Cadillac confirmed as 11th team on the 2026 F1 grid

#F1

[Baris Cetinok @cetinok]

Tune in to @Cadillac's YouTube for the in-car cameras for the @JotaSport #12 and #38 V-Series.R today for the first race of the @FIAWEC season! Live coverage started today at 6am ET with full stream available on @StreamOnMax. #IWorkForGM

[Baris Cetinok @cetinok]

This is a love letter 💌 by @RoadandTrack to my favorite car (yes, I might have many favorites in our portfolio) @Cadillac CT5-V Blackwing . I am fortunate to have the opportunity to drive this amazing car as my daily driver and stretch its legs on the track. I simply love this car by @GM !
https://t.co/pCYkXNmISj

[Baris Cetinok @cetinok]

Lap records are cool. Setting five in a row? Even cooler. The 2025 @chevrolet Corvette ZR1 took on some of the toughest tracks in the U.S. and left with five new production car records. #IWorkForGM https://t.co/9xRoysf4nI

[Baris Cetinok @cetinok]

Building EVs people can actually afford? That’s what we do at @GM . And we’re just getting started. #IWorkForGM https://t.co/EPpbWBq6Z5

[Baris Cetinok @cetinok]

@Cadillac Racing competes for the top step of the podium at the first @IMSA race of the season, tune in this weekend to the @Rolex24Hours at @DAYTONA ! #IWorkforGM https://t.co/Te7Xn5gsI5