Chae O'Brien (She/her)

Strategy @TipswithTB

[Chae O'Brien (She/her) @chaeobrien_]

Okay who's made some cool mixes with @labsdotgoogle Whisk interface that launched today? It was neatly tucked at the bottom of the AI test kitchen navigation list 👀 #AI

[Sundar Pichai @sundarpichai]

Introducing Veo 2, our new, state-of-the-art video model (with better understanding of real-world physics & movement, up to 4K resolution). You can join the waitlist on VideoFX. Our new and improved Imagen 3 model also achieves SOTA results, and is coming today to 100+ countries in ImageFX.

[Chae O'Brien (She/her) @chaeobrien_]

This is my brain on a daily basis 🤷🏽‍♀️

[Adam Grant @AdamMGrant]

Impostor syndrome is a paradox:
-Others believe in you
-You don't believe in yourself
-Yet you believe yourself instead of them

If you doubt yourself, shouldn't you also doubt your judgment of yourself?

When multiple people believe in you, it might be time to believe them.

[Chae O'Brien (She/her) @chaeobrien_]

I’m curious - are there any other critical steps you’d swap out in planning your #B2Bcontentmarketing strategy? 🤓

[Chae O'Brien (She/her) @chaeobrien_]

#Contentstrategy takes time. It’s not a ‘write a few articles, post them and see what happens’ kinda game. The first phase is actual mapping out the experiments you’ll execute to find major and minor indicators of audience interest. Here’s 3 ways to start👇

[Chae O'Brien (She/her) @chaeobrien_]

Engage your market and network WHERE they’re most active. Instead of trying to master LinkedIn, Twitter, Discord all at once. Spend the time to communicate and build a reliable presence on one channel before trying to force a community build across all.

[Chae O'Brien (She/her) @chaeobrien_]

I wish more people would realize this.

[Matthew Kobach @mkobach]

Just because someone has a lot of followers doesn’t mean they know what they’re talking about

[Brett McGrath @IndyMcGrath]

Has anyone ever told you to just keep it real? 💯

I’ve listened to 100+ Modern Day Marketers this year and the theme of transparency continues to rise to the top.

So, I wrote about it.

And..told a couple stories.

Will you join my campaign? 😉🧃

https://t.co/EdsineJAcm

[Chae O'Brien (She/her) @chaeobrien_]

Finallyyyyyyyyy #Twitter has granted the ever wanted edit button - sort of 😕

[Chae O'Brien (She/her) @chaeobrien_]

@IndyMcGrath Totally agree. Especially with Partner/Channel Marketing being such a HUGE slice of the enterprise #productmarketing pie, you’re super missing out if you don’t spend the time figuring out what makes an authentic collab ‘worth it’ for both you and your partners.

[Chae O'Brien (She/her) @chaeobrien_]

Thanks to @Cognism for featuring my thoughts here on why #Brand and #Demand are more #B2Bmarketing BFFs than the frenemies we make them out to be 👇🏽

#Marketing

[Cognism @Cognism]

A battle for the ages!

Where should B2B marketers focus?

It really depends - read the article to find out why.

😲 👇 https://t.co/ttVEHMZ3a1

[Katelyn Bourgoin 🧠 @KateBour]

No, you can't just "pick a niche"

(Despite what the gurus say)

You need to understand why those people would choose you back—what makes *you* the best option for them?

This part can be hard work...

But skipping this step now will lead to tears later

[Alex Garcia 🔍 @alexgarcia_atx]

I've worked on over 300+ landing pages.

These 12 learning will help you convert traffic into customers 🧵

[Chae O'Brien (She/her) @chaeobrien_]

Pain point identification based on pages or clicks recorded (using email as a follow-up) is one of mine 🤩

[Chae O'Brien (She/her) @chaeobrien_]

Yet some folks think this is what personalized means 🤦‍♀️ #Marketingtwitter what are some of the best kept secrets when it comes to adding personalization to your outreach campaigns🔑

[Katelyn Bourgoin 🧠 @KateBour]

If your idea of “personalized” marketing is using your customer’s first name to an email…

You can do better.

[Chae O'Brien (She/her) @chaeobrien_]

He said EARLY! That can mean:

- while you’re in stealth
- when you’re still a one person marketing team
- still trying to define the most critical #productmarketing bits that’ll amplify early adoption.

Gtk a brand takes time. Give people multiple opps to do it on their terms.

[Davis from Youform & OneUp @mynameis_davis]

My #1 tip for SaaS founders:

Invest heavily in content marketing early

[Chae O'Brien (She/her) @chaeobrien_]

This is like Pinterest and Netflix had a baby for #B2B marketers 👌🏽👌🏽👌🏽

[Jonathan Gandolf @JDGandolf]

🧃 Get Juiced! 🧃

@TheJuiceHQ launched on @ProductHunt today.

We're really proud of what we've built and we know that you'll love using the platform.

We'd appreciate any 💚 you can show our page today!

➡️ https://t.co/QETsRmGOYV

[Chae O'Brien (She/her) @chaeobrien_]

"The only way to do great work is to love what you do." Steve Jobs #NimbleQuotes