Lots of questions about what I meant -- better to show you than type it out. Video in thread.
The video walks you through their Moby 2 upgrade –– its like comparing ChatGPT 1 with Claude Opus, but with your business data training the models.
I've been using Triplewhale's Mobi Creatives AI —the most advanced ad AI I've encountered. It's so effective that it becomes addictive. I created around 20 ad sets and launched them directly from the TW dashboard, including static ads with headlines and copy, all from scratch.
In 2021 I had 2 loans on my house. I was $500k in debt. I told my wife we’d be ok...
Today, the company I co-founded (Triple Whale) is used by 50k brands. And now, we’re making our biggest update yet:
Introducing the Black Friday AI Workspace.
It's like ChatGPT + Zapier BUT with all of your historic Black Friday performance and real time business context.
It can plan, create and run your Black Friday.
Oh, and we made it 100% FREE... (usually $1–5k/month).
If you’ve already heard about or used Moby (our AI), it’s now 11x more powerful.
Here’s what’s inside the workspace:
1. Dashboards: We connect your entire stack (ads, email, inventory, CAC, LTV) into one command center. Track performance across your business in real time.
2. Chat: It’s like ChatGPT, except instead of pulling answers from Reddit, it’s trained on $1.4B in Black Friday revenue and your entire tech stack. In the last month it's gotten 30x smarter and now writes its own code to solve problems.
3. Agents: Agents are like AI employees. We’re launching 3 Black Friday Agents. These agents can optimize ad budgets and do 80% of email/sms work. Each Agent run uses hundreds of API calls and we’re covering the bill for it.
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4 years ago I asked @AY_Orbach and @IvanChernykh4 if they wanted to be my business partners. They were living on government food stipends; I had $500k in debt.
Today, we're proud that Triple Whale serves 50,000 brands and has 180 employees.
All thanks to immense support from brands like you and our Incredible supporters and investors like: @Shopify@ShaanVP@iamshackelford@EggrolI@Pdfd2diamond (too many to mention but thank you all ❤️)
Our mission is simple: give every business the intelligence to grow faster and more efficiently.
Today is ONE massive step towards that future.
And the best part? This is COMPLETELY free. Link is below this post.
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Not enough? We’re also giving away our entire $1.4B Black Friday Benchmark dataset.
It shows exactly where the best brands run ads, how they spend, and what works.
No one else has this amount of data.
RT + comment “Moby” and I’ll DM it to you.
In light of everything that's happened this week, there’s a few things I want to say.
I have been rocking with Triple Whale and the founding team since they launched in 2021.
I was literally in the middle of hiring and training an intern on how to build a whole reporting dashboard in Google Sheets when I saw AJ post something in AdLeaks (IYKYK) about a new app he was creating.
We had a conversation about what my needs were and what I was looking for and a few months later, these guys literally built the one app that I eventually opened every hour on the hour everyday for the last 4 years.
I was lucky enough to be close to the founding team to give feedback constantly. I felt like I was actually being heard and whatever was missing in my tech stack, they built it and they built it well.
Yes there were times where features were shipped and they missed the mark. Name one company that is perfect. Are you perfect? Do you have a 100% hit rate on all the new ads you launch in your ad account?
Absolutely not.
It was the same when Moby was initially introduced. Did I need another LLM to talk to about my data? Was it cool to ask “what was my NCAC on November 4th compared to October 4th” and get an answer? Sure. Did I need it for everyday use? No. I told AJ and Maxx this.
But what I also told them was I’ve been trying to leverage ChatGPT and Claude to help me and my team increase our output when it came to ads and more specifically static ads.
I have 240 active ads in my ad account right now. Most of them are statics.
I have tested THOUSANDS if not TENS OF THOUSANDS of static ads over the years.
I am constantly fighting this battle of trying to come up with new ideas, new angles, new concepts.
I’ve tried to use LLMs like ChatGPT and Claude to generate new ideas, but the problem is every output is generic and trash. Weak headlines. No edge. Same recycled AI slop over and over. No matter how many documents I upload with my data, customer reviews, post purchase surveys etc to help train the AI.
Maxx emailed me 2 months ago saying they had something big coming.
When Maxx or AJ emails you to get on a call, you’re going to get on a call.
Point blank Moby and Triple Whale have access to $50B+ in ecom data.
It has access to every single ad and its associated metrics from my ad accounts for the last 4 years.
Does ChatGPT have access to all of your Shopify Data? Your Meta data? TikTok? Snapchat? Klaviyo? LTV numbers? No. It doesn’t.
Maxx made me realize… why wouldn’t you want to leverage this AI that is TRAINED ON YOUR DATA?
He walked me through this AI Agent that would analyze every single data point in my ad account from a creative standpoint and then spit out a ton of iterations based on current winners, new ideas and angles that I could potentially test, the list went on.
I don’t know about you but I am leveraging this, my creative team is leveraging this, and if Zuck lets me, I am going to be testing a TON of static ads with different angles, headlines, and concepts that are based on our actual data.
You want to scale your ad account? Ship more ads. But don't just throw shit at the wall and see what sticks, ship ads that are backed by your own data.
That's how you scale your brand, not debating whether or not to use ABO vs CBO.
Not to mention this is just one pre-trained AI Agent that can be leveraged within Triple Whale. I will be exploring more and seeing what’s possible with Moby.
If you are at all interested, comment "MOBY" and I'll send you Triple Whale's complete Agent Library (100+ pre-built agents) which can be used to help automate a ton of operations.
Test it out yourself here even if you’re not using TW: https://t.co/hL3tI19CDl
And finally, yes I am a #TripleWhalePartner and a proud one.
I am always impressed by what this company has done and will continue to do for the community.
Grown men moaning and throwing temper tantrums on an app.
“IT’S NOT FAIR ” - people with tens of thousands of followers and actual influence tweeted about a brand they genuinely love - one that just dropped some legendary tech.
Get your followers up.
Focus on your business.
Maybe ask your wife for a peck on the cheek.
@AY_Orbach and @aryehMaxx already beat the game.
Their company’s worth hundreds of millions- maybe even billions. They could’ve coasted.
Instead, they just went all in again with a massive new swing.
Inspiring founders.
Game-changing launch.
It's absolutely wild what the team at @TripleWhale just launched
Two months ago, I got beta access to Moby and I’ve been using it on an hourly basis since then.
Moby turns your entire business into something you can chat with. Ask it questions, and using all the context it has (plugging into your whole stack), you can make better decisions.
Questions that used to take my team spreadsheets and manual labor are now done with 2 minutes & a prompt.
Agentic tools like Moby are going to allow a 5-person team to generate $100M in revenue, within the next 24 months. Team size + capital are no longer constraints with AI.
Big congrats to @aryehMaxx & @AY_Orbach!! This is one of those launches that raises the bar for the whole eCommerce space!
I spent the last 24 hours testing Triple Whale’s new AI, Moby, side-by-side with ChatGPT.
Some agents were decent. Others unlocked unfair insights.
Here are the 3 agents that crushed GPT’s answers
(Bookmark this.)
Moby has gotten so good; It’s the product I always wished I had when I was running my brands. It’s fast, smart, and wildly powerful.
Truly a magical experience.
We started Triple Whale 4 years ago as a simple dashboard. Today, over 180 team members later, 40,000+ brands trusting us.
This is just the beginning. Grateful to our customers, our team, and everyone cheering us on. Let’s go. 🐳🔥
35 AI agents that can empower 5 people to do the work of 50
Media Buying - Analyze ads
Creative Strategy - Generates UGC briefs
Retention - Audits Klaviyo + writes copy
To the right business, this is worth >$1M
Retweet the launch video + comment "MOBY"
We'll DM it to you
Moby is like ChatGPT, except it understands your entire business.
It's trained on $65B GMV of data, and has access to millions of data points on your business.
It pulls from @Shopify, @Meta, @Klaviyo, @Google, and 30+ others. It knows your business better than you.
I just spent 12 hours playing with Moby our new AI product...
Some prompts gave solid insights. Others, found critical issues in our funnel.
Here are 3 of the prompts that exposed leaks in my ecom brand...
(Book mark this)
I'm so confident Triple Whale will make you money that I'm making a bet:
If you do over a million dollars/year I'll pay you $250 for 15 minutes of your time.
Today we're Introducing the Prime Day Mega Agent, an intelligent Amazon Analyst built to print you money on Prime Day.
Here’s what it does, autonomously:
– Analyzes Meta, Tiktok and Amazon ad performance
– Predicts your winning SKUs using historical trend modeling
– Generates a plug-and-play Prime Day playbook: what to pause, scale, test and when + when to send out email campaigns
It’s like having a Head of Growth, Media Buying, and Ops in one…
Except It works around the clock and leverages more data than any human ever could.
We built it because we noticed a critical trend👇
When analyzing Prime Day sales data from last year, we found that the top brands didn’t just edge out the competition, they crushed them.
Same tools. Same budgets. Same Prime Day.
Yet somehow a small cohort of brands were crushing at a clip we typically don't see...
So what were the winners doing that no one else was?
We found levers the winners pulled that everyone else missed. Levers like:
- Making their PPC target Prime-specific keywords
- Warming up email audiences weeks before to build anticipation
- Surf-scaling their ads by the hour not by the day on Prime Day
Now, you can get that ENTIRE playbook the winners used custom built on your data.
This agent is available RIGHT NOW. Go into Moby in Triple Whale and search "Prime Day Mega Agent."
If you're a brand doing over a million dollars a year on Amazon, doing Prime Day right isn't a nice to have, it's table stakes.
I guarantee you this agent will make you more revenue...
And I am putting CASH behind it. If you do over a million/year I'll pay you $250 to take a demo... Limited to the first 100 people to sign up.
The link to book is below this tweet.
One more thing 🤯
As part of this launch I'm giving away an Amazon Agentic Org Chart the top brands will be using in the next 12 months.
It will show you exactly what agents to use and for what, so you can maximize Amazon growth, autonomously.
Want it? Retweet and comment "Moby" below and I'll dm you it.
In 2019, my wife and I spent $25,000 on a photo shoot for our brand, Madison Braids.
Took 3 weeks, a pro photographer, 6 models for a few static ads.
Today, AI gave me 50 new static ads then auto-uploaded them to Meta instantly for a couple tokens.
Here is exactly how👇
(Brand owners bookmark this)🧵
At Triple Whale, we’ve embedded Claude into our platform to power Moby Agents — the only AI agents built for your entire business.
The results brands are seeing?
📈 Increased revenue and north-star KPIs by upwards of 50%
⏱️ Decreased reporting time by over 70%
🔎 Uncovered growth opportunities across marketing, sales, and operations
Read the full @AnthropicAI case study 👇