A lot of discussion today about how
Influencers
Social
PR
Content creation
Ties with SEO
Google has always said social signals are not a ranking factor.
BUT…
Referral traffic
Brand search signals
Mentions amongst keywords
ARE
Someone asked John Mueller why their site (with good SEO) wasn’t ranking how they wanted it to, John put emphasis into site promotion. Explaining it like this…
Let’s be more bold with food pairings! #champagne is the most versatile food wine and opens up tons of pairings. After all, the times when it was served just as aperitif are over. Let’s embrace the new era. 🍾
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@TimtheWineGuy @SugarandYeast @sussexvineyards@Carrie_cot@RobbiePriddle@arcfire@john_mobbs@MatsKle@ViaderVintners Fun thread, agree with Simon: tech shizzle - especially dosage - is meaningless if not put in the right context of the maison. Learning the style of a Maison, its aromatic, structural dimensions and particularities of blending and storytelling is the key that unlocks everything.
@BlindTasters No. 2 of course - Not just more visual impact but also more unique and methaphorical with astory. Blind tastings involve blood, sweat and tears so it's right to see a few drops spilt on the floor 😉 Nr. 1 is boring and seen a million times, makes me think: just another wine book