The Prodigy’s ‘Firestarter’ turns 30 today 🖤
Released on XL Recordings in 1996, the track became one of the defining records of the decade. Its iconic video, directed by Walter Stern and filmed in a disused London Underground tunnel, remains one of the most recognisable visuals of the 90s.
The stark, black-and-white shoot wasn’t the first video made for the track. An earlier, higher-budget version had already been filmed but was ultimately scrapped, leading the band back to a stripped-back concept that placed Keith Flint front and centre and captured the performance that would come to define the record.
Firestarter went on to top the UK charts for three weeks and became a worldwide hit.
Massive thanks to @RSKGroup for sponsoring our boys for the 24/25 season, and for kindly agreeing to sponsor us again for the 25/26 season 🙏🙏
It's massively appreciated 👊👊