“The whole point of taking a risk is that the glory is worth it.” @rahulchandra77
Today, our RE-Free motors are proving themselves in the real world, reducing dependence on critical materials. The patient work is done. Now, it’s time to scale.
#RareEarthFree#MadeInIndia
Sustainability isn’t a short-term trend but a multi-decade opportunity. In this exchange our Co-Founder & CEO, @bhaktha reflects with EV pioneer @chetanmaini on why “Make in India” must go beyond manufacturing to design, understanding requirements, and owning core technology.
Celebrating new beginnings, sunshine & harvest.
Happy Makar Sankranti, Pongal, Lohri, and Bihu. Wishing everyone across India a joyful harvest season!
Every company is shaped by its early decisions. Ours started with a simple but hard question: What problem is worth solving? From challenging #rareearth dependence to building from first principles in #India for the world, this 6-year throwback is a reminder of what drives us.
We are now ISO 9001:2015 certified!
Our quality management system has been certified by @DQS_India covering Design, Development, Manufacturing, Testing, Integration, and Support.
Happy New Year 2026!
We step into this year with the same commitment: powering India’s electric future and taking Rare-Earth-Free innovation to the world.
Here’s to proven tech, wider adoption, and real impact.
#CharaTechnologies#HappyNewYear2026#RareEarthFree#MadeInIndia
This Christmas, we are thankful for everyone working toward a cleaner world and a sustainable EV future. Rare-Earth-Free is more than technology. It is a choice to do better. Merry Christmas! 🎄
At Auto EV Tech Vision Summit our Co-Founder & CEO @bhaktha spoke on why EVs are creating a new dependence on Rare-Earths and how RE-free motor technologies can reduce risk while delivering PMSM-comparable performance. Watch the full keynote here: https://t.co/FKwOyDIXLJ
We recently hosted a fireside-style conversation with the key contributors who have been instrumental in our Rare-Earth-Free motor journey.
Huge thanks to @chetanmaini@chinnusenthil1@nagesh_a_b and @rahulchandra77
Watch it here: https://t.co/AdTVQlRFQ3
For the first time, we turned the camera around and asked ourselves what #Chara means to us and the answers were unexpectedly hilarious. Here’s a fun BTS look at the team that keeps our wheels turning.
https://t.co/mdxLOAm9Rv
#CharaTechnologies#StartupCulture#LifeAtWork
@oizom_IoT@IIMADubai@satleolabs@piersightspace It's turn for @chara_tech - Rare earth free and cost effective motor system. In time of geopolitical games and economic turmoil, they can be game changer. CEO @Bhaktha presenting this deep tech company bringing sustainable solutions.
Chara turns 6!
From an idea in 2019 to our own factory in 2024, a journey of grit, growth & innovation.
Grateful to everyone who has helped us Reimagine Motion for India and for the World.
https://t.co/PEMha3iF79
#CharaTurns6#CharaTechnologies#MadeInIndia#RareEarthFree