Gift lists are growing, and we’re here to show you how to get holiday-ready on X 🎁
Sign up for our Shopping Season webinar and discover how to optimize your campaigns and reach more customers when it matters most.
Tap. Lead. Done.
Introducing Lead Gen Ads — instant, frictionless leads right where conversations happen. Reach out to your X Sales Rep for exclusive access today.
Football fans are LOCKED in 🔒
The NFL conversation on X is already growing in August, with posts up +58%, impressions +82%, video views +116% and engagements +72% vs. the previous 3 months.
Introducing Cues: Voice & Gesture control for Matic
We raised $115M and spent 9 years to make the world’s first intuitive home robot
Say you spilled coffee: Point to the spill and say, "Hey Matic, clean this" and it will hear, see, locate in 3D, and go clean on its own.
Matic comes with a lot of features:
1. Say "Hey Matic" - it locates your voice, turns, and looks at you
2. Say "Hey Matic, follow me" and start walking. Matic will follow behind
3. Say "Hey Matic, go clean the living room". Since it knows your house map, it navigates and just does it
It's so easy, a 5 year old and an 80 year old can use it and it understands 75 different languages.
Matic has 8x the airflow, specialised cleaning algorithms for rugs, corners, toekicks, mopping, etc and cleans better than any other robot vacuum.
Also keeps improving with software updates.
13,000 families use and love Matic.
WIRED magazine gave it a 10/10 (the only hardware to receive this rating in a decade)
Buy yours at https://t.co/nLfY5pchxB and if you don't love it after 6 months, we'll give you a full refund.
To celebrate our launch, we're cleaning 300 homes with Matic in San Francisco and New York City.
Comment "Matic" below, we'll send you the link to sign up and come to your doorstep to clean your home with Matic.
Today, we’re launching Original Content Rewards.
The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.
Original Content Rewards is the result.
This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.
This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day.
To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.
Announcing Imagine Image 2.0, our next generation image model with precision editing, crisp text rendering, improved factuality, and real world usefulness.
Image 2.0 helps you make images for real work.
https://t.co/y423lvT7mL
When history happens, it happens here.
LeBron James’ signing with the Philadelphia 76ers generated 311K posts in the hour following his announcement on X.
From Centre Court to the timeline, #Wimbledon was a cultural moment on X. Fans around the world turned every match into live conversation, driving:
› 2.3M posts
› 1.4B impressions
› 24M engagements
› 143M video views
FOR THE FIRST TIME IN 53 YEARS, THE KNICKS ARE NBA CHAMPIONS 🏆
New York defeats San Antonio 4-1 in the NBA Finals, capturing their third championship in franchise history!