@jasonlk Great write up, not much coverage on this yet. Even earlier stage companies still optimizing for largest debt check, the over-leverage is real
@patrickc@stripe Very cool study - did you also look at profit or contribution margin and can you share data? Easy to spend more money less efficiently for growth and not have enough to pay back the capital plus cost. Did they net more than you did?
*Mercury’s Venture Debt and Working Capital loans are originated by Mercury Lending, LLC (NMLS: 2606284) and serviced by Mercury Servicing, LLC (NMLS: 2606285). Mercury Lending and Mercury Servicing are wholly-owned, separately managed subsidiaries of Mercury Technologies, Inc. At this time, we are unable to offer working capital loans to businesses operating in California.
Cash flow is the heartbeat of any ecommerce business.
At Mercury, I get to work on products that help founders stay ahead — from accessible credit cards to working capital designed for the way ecommerce actually runs.
This video shares a look at how we’re building financial products that move at the same pace as the businesses we serve.
When I was younger I didn't think I could be a leader, though I felt drawn to and envious to those who were exactly that.
That was in my shadow, which I had to consciously bring out to real life before I too could become the leader I wanted to be.
https://t.co/HnhG2diMDn
Search @WHOOP on this app. The amount of backlash over its new device upgrade fee of $49 is an interesting case study in price sensitivity.
The company has historically provided free device upgrades as part of a paid subscription for health data- a brilliant GTM strategy against Apple and Garmin.
Plenty of product comparisons have shown their data to be less reliable than competitors recently, but the change in pricing model is what upsets loyal customers, despite the quality improvements promised.
Disclaimer: I am a customer of over 5 years and also have Apple and Garmin devices. Was considering dropping Whoop before the new device announcement finding it less valuable for me over time and still unsure if I’ll renew.
@ZaneBus I don’t think the social benefit is really the driver here- tho certainly the broad appeal. It’s a relatively old convention (gov directing citizens to buy bonds) and particularly popular in wartime.
@pitdesi Fun fact I learned from a consultant who worked with them: “bags fly free” was a genius marketing campaign to mask the fact they didn’t have the systems to actually charge bag fees.
@gokulr Their feedback is also a product roadmap for your slower growth customers, which might be even more valuable long-term than clinging to the outlier revenue rocket.